The Jasper Blueprint Bessi Graham

In this episode of The Jasper Blueprint podcast, Bessi explores practical strategies for modern businesses, focusing on how to balance a business's financial health with its capacity to contribute meaningfully to society. They dismantle the age-old myth that business is a zero-sum game, arguing instead for a synergy between making money and fostering meaning. 
Bessi encourages you to use the 3Bs framework again this week;a strategic tool designed to help prioritise the needs of beneficiaries, the business itself, and “bankers”. They tackle the practical challenges businesses face, answering a listener's question about how to implement environmental, social, and governance (ESG) initiatives with limited resources. By drawing from real-world questions submitted by listeners, Bessi offers tangible solutions for integrating purposeful practices into core business operations. 
This episode highlights the necessity of aligning philanthropic endeavours with a company's origin story and operational capacity, ensuring that such efforts genuinely reflect the values and drive of the organisation.
 
Also in this episode: 
Being purposeful in business does not always require grand gestures; small, strategic decisions aligned with core values have a significant impact.
Challenges within the AI and online media space, such as a lack of diversity or unaddressed negative impacts should be reframed as opportunities for meaningful engagement and differentiation.
Successful ESG implementation must consider the unique motivations and operational strengths of a business rather than solely relying on external partnerships or gestures.
 
You can download The 3Bs Framework here: The 3Bs Framework.pdf
Download your Origin Story Worksheet now: https://bessigraham.com/origin-story
Want to reclaim the reins and restore order in your business amidst uncertainty? Register now for our FREE masterclass Merging Money & Meaning. Head to www.bessigraham.com/masterclass to sign up and we’ll see you LIVE on Zoom.
 
Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify


Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.

In this episode of The Jasper Blueprint podcast, Bessi explores how to foster a supportive work environment by integrating meaningful contributions into your business model without harming cash flow. She guides you through making informed decisions about enhancing customer retention by testing your assumptions and gathering evidence.
Introducing a dynamic framework encouraging you to embrace nuanced decision-making over binary choices. Their 3Bs approach to equally prioritising your Beneficiaries, Business, and Bankers, demonstrates how strategic questioning can align your business decisions and eliminate the conflict that so often exists between contribution and cash flow.


Also in this episode: 
Your business will flourish by merging the seemingly opposing goals of making money and contributing meaningfully to society.
The 3Bs Framework helps you refine your strategy and ensure that efforts align with the desires of customers, team members, or production needs.
You’re encouraged to ask pertinent questions and gather evidence to substantiate your business decisions, aligning operational strategies with stakeholder interests.

You can download The 3Bs Framework here: The 3Bs Framework.pdf
 
Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify


Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.

In this episode of The Jasper Blueprint podcast, Bessi delves into how profit meets purpose through sharing their extensive experience, offering actionable insights on how to communicate a business's impact authentically, rather than as mere marketing rhetoric. Using their Three Bs framework, Bessi provides a nuanced perspective on managing the subtle power dynamics among these varied audiences or stakeholder groups. Through their insightful exchange, Bessi demonstrates the crucial role of targeted communication that resonates well with the right audience and steers clear of issues like greenwashing or hollow claims.

Also in this episode: 
Merging money with meaning unlocks a competitive advantage in business.
Meaningful contributions should not be underestimated, as they directly impact recruitment, brand position, and customer loyalty.
Identifying and focusing on specific competitive advantages relevant to your business unlocks potential revenue streams while bolstering social impact.
 
Download the 3 Bs Sheet: The 3Bs Framework.pdf
 
Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify


Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.

In this episode of The Jasper Blueprint podcast, Bessi encourages you to rethink your approach to making money by emphasising how gaining a competitive edge with social impact in business does not have to result in someone else's loss. Exploring the concept of 'competitive advantage,' urging business leaders like you to view the conjunction of money and meaning not as opposites, but as a powerful partnership that fosters both growth and success. 
Also in this episode: 
Merging money with meaning can lead to a sustainable competitive advantage in business.
Competitive advantages stemming from meaningful contributions should not be overlooked, as they directly impact recruitment, brand position, and customer loyalty.
Identifying and focusing on specific competitive advantages relevant to your business can unlock potential revenue streams while bolstering social impact.
To help you connect what you care about to how you make money we’re sharing the nine competitive advantages Bessi identified that you can tap into by merging money and meaning. You can download an overview here.
 
If you’re not familiar with The Two Camps Trap, you can scroll back to these two earlier episodes to learn more: 
S1 Ep 3. Breaking the Two Camps Trap: How to Merge Money and Meaning in Your Business
Ep 34. Breaking Free from The Two Camps Trap By Building A Cohesive Business Model For Impact And Profit
  Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify


Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.

In this episode of The Jasper Blueprint podcast, Bessi explores how socially impactful businesses can navigate the complex interplay between operational strategies, profitability, and their contributions to social change. Bessi challenges you, as a visionary business leader, to reflect on your strategic decisions and the broader social and environmental effects your decisions have. Emphasising the danger of mistaking good intentions for positive outcomes, Bessi equips you with the tools to assess whether your activities genuinely contribute to desired societal changes. 
Also in this episode: 
Your business can achieve both financial success and social impact without detriment to one another; merging money and meaning allows you to leverage competitive advantages. Good intentions do not inherently equate to positive outcomes—rigorous evaluation is necessary to measure impact.
Clarity on your organisation's origin, mission, and vision is crucial for guiding focus areas for meaningful contributions to societal change.
The process of aligning your business to contribute to social impact is ongoing and requires reflection and strategy adjustment.
Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify


Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.

In this episode of The Jasper Blueprint podcast, Bessi delves into purpose advantage, the idea that aligning business with a broader purpose not only adds meaningful direction, but also serves as a competitive advantage. Encouraging you to step beyond traditional business paradigms to pursue both money and meaning without the need for trade-offs.
Reflecting on the early days of your business is a practical first step to identify what contribution your business is uniquely equipped to make in the world. To help you uncover more purpose in your work we’ve included a link below to the Origin Story Worksheet Bessi mentions in the episode.
 
Also in this episode:
As a business leader you can leverage competitive advantages by connecting financial objectives with meaningful impact.
Understanding your business's origin story is a powerful tool for uncovering its inherent values and potential contributions to society.
Merging money and meaning requires identifying what is important to you as an organisation, exploring areas of influence within the business, and ensuring the right skills and resources are in place.
  Download your Origin Story Worksheet now: https://bessigraham.com/origin-story   Subscribe to the Jasper Blueprint podcast: Apple Podcast | YouTube | Spotify


Connect With Bessi Graham: Website | | LinkedIn | Instagram | Facebook Group 
 
About Bessi Graham:
With nearly 25 years’ of experience working with business owners, governments, and large funding bodies to merge money and meaning, my experience spans from the grassroots of sitting in the dirt working with business owners across the Pacific Islands through to the United Nations in Geneva. This has given me an unparalleled perspective.