15 episodes

Punchy by Rival is a weekly podcast bringing you expert analysis on the top stories from the challenger marketing world you need to know. We take the gloves off and share the real, hard-hitting facts and opinions to keep you on top of your marketing game.

Punchy: Marketing News Rival

    • Business
    • 5.0 • 1 Rating

Punchy by Rival is a weekly podcast bringing you expert analysis on the top stories from the challenger marketing world you need to know. We take the gloves off and share the real, hard-hitting facts and opinions to keep you on top of your marketing game.

    Direct mail is so hot right now with Sandra Höfler of Ticketmaster

    Direct mail is so hot right now with Sandra Höfler of Ticketmaster

    In this week's episode, we are joined by Sandra Höfler, Senior Director of Performance Marketing at Ticketmaster! We debate why kebab shops should or should not highlight the Queen's death, why direct mail is so hot right now and whether or not there is a mailbox somewhere in Brooklyn with Jenna's name on it slowly overflowing with unpaid bills...

    • 32 min
    Brand fails in Decentralalaland with James Whatley of Diva Agency

    Brand fails in Decentralalaland with James Whatley of Diva Agency

    On this week's episode, we are joined by James Whatley, Chief Strategy Officer at Diva Agency, or the Batman of marketing! As usual, some strong opinions are flying around, such as Decentraland being a desolate wasteland, why no one cares about the media planners and whether or not this show is in fact rigged.... Join us for a great episode and let us know who we should have on next!

    Check out the articles discussed this week:

    • 29 min
    Zuckerberg’s stupid metaverse selfie with Dr. Robin Kiera

    Zuckerberg’s stupid metaverse selfie with Dr. Robin Kiera

    This week Eric and Jenna are joined by Dr Robin Kiera, CEO of Digitalscouting to discuss why Mark Zuckerberg spent $10B on what only seems to have resulted in a silly selfie, why one should pay to watch ads on Netflix and seemingly the one good thing to come out of Facebook.

    • 25 min
    What is the role of advertising in a recession?

    What is the role of advertising in a recession?

    This week the team is joined by the absolute legend, Lance Koenig, to discuss what economic realities mean for ad spending, ask if the Metaverse really is b******t, and the merits of Detroit-style pizza.

    • 36 min
    The Netflix House of Brands is Falling Down

    The Netflix House of Brands is Falling Down

    This week the team discusses Dunkaroos, Google Analytics and Microsoft's brilliant and terrible idea of owning Netflix.

    • 38 min
    Just Stop with the Personalization Please

    Just Stop with the Personalization Please

    This week the team was joined by Jim Marous, Co-Publisher of the Financial Brand to talk about how WeBank outperforms every digital bank, what the new Data Protection Act means for American data, and how AI is changing marketing for consumer brands.

    • 39 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

You Might Also Like