Brand Gravity Show Kaye Putnam

In this episode of the Brand Gravity Show, we are joined by Matthew Pollard, renowned as the Rapid Growth® Guy. Matthew's inspiring journey from a young entrepreneur to a differentiation expert is nothing short of remarkable. With a track record of achieving five multimillion-dollar business successes before the age of thirty and over 3,500 business transformations, Matthew imparts actionable strategies rooted in hands-on experience. His no-nonsense blueprint for success applies universally, benefiting multinational corporations and small business associations alike.
Throughout our conversation, Matthew demystifies the intricacies of sales and networking, offering immediately applicable strategies. He uncovers the latent potential within introverts, dispelling myths and unveiling their capacity for unparalleled success. This episode serves as a comprehensive guide for entrepreneurs and business professionals, charting a clear path to rapid growth and enduring results.
We talk about:
[0:00] Intro
[2:41] The power of planning for Introverts
[8:45] Leveraging your unique strengths and niche
[15:32] Storytelling in sales and marketing
[21:40] Mission-driven entrepreneurship
[30:14] Simplifying sales and networking
[32:42] Introverts: the hidden powerhouse
Connect with Matthew here:
https://facebook.com/MatthewPollardSpeakerwww.matthewpollard.comhttps://twitter.com/MatthewPollard_A free chapter of The Introvert's Edge: https://matthewpollard.com/theintrovertsedge/bookConnect with Kaye here:
Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this captivating episode of the Brand Gravity Show, Tim Ash unveils the intricate art of decision-making, unraveling the hidden influence of emotions and the choices they drive. Prepare to be enlightened as he shares the secrets of building brand tribes, skillfully navigating polarization, and the timeless origins of storytelling.
With an illustrious track record, Tim has masterminded the creation of an astonishing $1.2 billion in value for industry giants like Google, Expedia, and Nestle. His exceptional expertise has earned him accolades from Forbes and Entrepreneur Magazine, cementing his status as a distinguished online marketing luminary. Additionally, Tim has authored a series of bestselling books, with his latest gem being "Unleash Your Primal Brain."
We talk about:
[0:00] Intro
[3:11] How we make decisions
[4:07] Emotional decision making
[5:08] Brand tribe & polarization
[10:15] Political polarization
[12:42] Levels of polarization in your brand
[15:24] Attracting the right people
[17:42] Importance of sleep
[20:03] ‘Logical’ side of the brain
[22:12] Evolutionary roots of storytelling
[24:58] Memory & learning
[26:44] Where to find Tim
[27:09] Advice for entrepreneurs
Connect with Tim here:
https://timash.com/https://www.linkedin.com/in/timash/Mentions:
Unleash Your Primal Brain: https://www.amazon.com/Unleash-Your-Primal-Brain-Demystifying-ebook/dp/B08BY1WYHMConnect with Kaye here:
Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we dive into the world of influencer marketing with Sedge Beswick, a true industry leader who has navigated the shifting tides of the digital era. With a proven track record connecting brands to their audiences, Sedge shares her wealth of experience gained both in-house and while running agencies.

Whether you're a business owner, influencer, or marketing enthusiast, this episode offers a wealth of knowledge and inspiration. Join the conversation and get ready to connect, learn, and grow in the world of influencer marketing.
We talk about:
[0:00] Intro
[01:41] The Rise of SEEN Connects
[04:41] Biggest changes in social media
[06:25] How to stand out in an oversaturated market
[08:17] Sedge’s favorite campaign
[12:45] Leaning into intuition
[19:06] Finding work/life balance
[22:09] How to grow as an influencer
[24:30] Working with an agency
[27:24] Common influencer/brand pitfalls
[28:26] Where to find Sedge
[29:02] What small businesses need to know


Connect with Sedge here:
https://www.seenconnects.comhttps://www.linkedin.com/in/sedge-beswick-92573330/https://www.instagram.com/seenconnects/Connect with Kaye here:
Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

In this episode of the Brand Gravity Show, we dive into the world of branding with the remarkable Ethan Decker, Ph.D. As a brand strategist and marketing expert for over 15 years, he's the bridge between science and creativity, debunking myths and revealing the secrets of successful brand growth. From the "banana curve" to brand loyalty, and repertoire buying to unconventional levers, we challenge conventional wisdom in branding.
But that's not all—Ethan also redefines the concept of brand purpose and shares insights on building a business case for the brand in the age of performance marketing. With a background in urban ecology and a knack for marketing, Ethan offers a unique perspective that's a must-listen for aspiring brand strategists and entrepreneurs alike. So, join us as we unravel the mysteries of branding with the "Doctor of Brand Growth," Ethan Decker. You won't want to miss it!

We talk about:
[0:00] Intro
[04:02] Deciphering brand growth: laws vs. levers
[05:29] The banana curve
[07:34] The myth of brand loyalty
[09:05] Repertoire buying
[10:49] Rethinking brand strategy
[14:52] Deconstructing brand purpose
[18:08] Unconventional brand levers
[20:56] Common brand-building myths
[27:16] Shifting the marketing paradigm
[29:51] Advice for aspiring brand strategists
[34:13] Where to find Ethan
[35:04] Ethan’s actionable advice to entrepreneurs

Connect with Ethan here:
https://appliedbrandscience.comMentions:
Ehrenberg-Bass Institute: https://www.marketingscience.info/about-us/How Brands Grow by Byron Sharp: http://marketinglawsofgrowth.com/index.htmlLes Benet & Peter FieldMini MBA: https://mba.marketingweek.com/Mark Ritson:https://www.marketingritson.com/Connect with Kaye here:
Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Are you weary of outdated capitalist practices and eager to transform your perception of business? Join us in this episode of the Brand Gravity Show, where we explore the captivating world of Conscious Capitalism — a philosophy that defies convention and fosters a holistic, compassionate approach to entrepreneurship. 
Our remarkable guest, Dave Valentine, is a business luminary who has harnessed this unconventional approach, generating a staggering $1 billion collectively for clients, including major brands such as Target, Time Magazine, and American Express. But Dave's journey wasn't always this illustrious.
At the tender age of 29, a life-altering moment compelled him to shift away from the traditional capitalist trajectory, embracing a more balanced and sustainable path. Today, Dave operates multiple businesses from his mountain retreat, surrounded by a serene river and three waterfalls. His enterprises embody the principles of Conscious Capitalism, underpinned by a commitment to invest millions in talent and make a profound impact on a global scale.
This episode speaks to Dave's inspiring journey, his philosophy of Conscious Capitalism, and his audacious ambition to become too substantial to ignore, ultimately reclaiming a sense of freedom he believes has been appropriated by individuals and corporations.
Tune in to explore this transformative concept and the life's work of an entrepreneur who seeks to revolutionize the way we perceive and practice business. Dave Valentine's story is a testament to the potential for change and the power of Conscious Capitalism to create a kinder, more equitable world.

We talk about:
[0:00] Intro
[02:29] Dave’s journey from burnout to balance
[06:59] What is conscious capitalism?
[09:39] Nurturing the next generation of entrepreneurs
[11:29] Redefining success in business and community
[14:46] How entrepreneurs can make an impact
[18:04] Dave’s new book: Marketer’s Mind
[21:54] How to determine what business to buy
[24:01] Dave’s mission to revolutionizing work
[27:37] Where to find Dave
[28:18] Dave’s simple shift to change your life

Connect with Dave  here:
https://davevalentine.co/https://www.instagram.com/realdval/Connect with Kaye here:
Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/

Get ready to dive into the world of brand differentiation and unravel the obstacles that stand in the way of making your mark. In this conversation, I join forces with Robert Patin, the mastermind behind Creative Agency Success and a two-time international bestselling author, in an episode that’s all about standing out.

What’s the secret sauce behind brand differentiation? Tune in as Robert defines it and reveals how your personal journey holds the key to uniqueness. Discover why embracing what sets you apart fuels growth and passion in your business.

Drawing on his financial background and more than a decade of engagement with creative agencies, Robert exudes a passion for transforming clients’ business aspirations into tangible reality.

We talk about:
[0:00] Intro
[02:14] Creative Agency Success
[02:35] What is differentiation?
[04:19] Uncovering your unique path to differentiation
[07:25] How discovering differentiation ignites growth and passion
[11:25] Unveiling your unique factor through self-discovery
[13:32] Overcoming roadblocks to integrating your differentiator
[16:24] Testing your differentiator through meaningful conversations
[18:59] Communicating your unique flavor to your target audience
[20:49] How do we know if we’re different enough?
[23:10] Where to find Robert
[24:16] What Robert wants you to know

Connect with Robert here:
FREE GIFT: https://www.creativeagencysuccess.com/brandgravityhttps://www.facebook.com/groups/creativeagencycliquehttps://www.creativeagencysuccess.com/Connect with Kaye here:
Brand Personality Quiz: https://www.kayeputnam.com/brandality-quiz/https://www.youtube.com/user/marketingkayehttps://www.facebook.com/marketingkaye/https://www.kayeputnam.com/https://www.kayeputnam.com/brand-clarity-collective/