The Social Takeoff Podcast with Kelli Hayes Smith Kelli Hayes Smith

Get ready to shake off the negativity and embrace the bright side as we dive into recent challenges faced by travel agents and how they're flipping the script with transparency and flair.

Chapters:

00:00 - Navigating Stormy Seas: Recent Negative Incidents Involving Travel Agents

03:18 - The Traveler's Tale: The Perception of Travel Agents as Non-Essential

08:10 - Facing the Music: Addressing Concerns and Objections in Marketing

11:09 - Content Carnival: Creating Content to Combat Negative Perceptions

13:44 - Behind the Scenes: Explaining Payment Processing, Booking, and Planning Processes

15:21 - Owner's Oasis: Addressing Concerns for Travel Agency Owners

Takeaways:


Riding the Wave of Transparency: Showcasing processes and value is key for travel agents.
Straight Talk, No Fluff: Addressing concerns head-on builds trust and loyalty.
Content is King: From blog posts to reels, engaging content educates and inspires.
Series Power: Dive deep with a series of content to combat negative perceptions.
Support for All: Travel agency owners with independent contractors need special attention.

Titles:


Addressing Concerns: A Guide for Travel Agency Owners
Flipping the Script: Creating Captivating Content for Travel Agents

Sound Bites:


"People see us as a, I don't have to have that. I can do this on my own."
"Understanding that some of these things are in people's minds and creating content that's going to hit those objections head-on could be really crucial."
"Understanding what they need to learn from it. The, now the other."

Today Kelli will dive deep into how to create a How you can too story.

Let’s talk about how to pull a higher ticket client!

The marketing science about repeating yourself- and how to create your 5 key messages in your business. www.wanderlustceo.com/sail

Hey there, fellow travel enthusiasts! Did you hear the buzz? Disney just dropped the bombshell of early 2025 packages, catching everyone off guard. But fear not, we've got you covered on how to seamlessly blend this surprise into your content strategy without leaving 2024 in the dust.

Key Takeaways:


Craft a content plan that gently guides clients from awareness to consideration, paving the way for conversions.
Don't let those ghosted clients slip through the cracks; shoot them targeted emails spotlighting the early release of 2025 packages.
Spice up your Facebook group with polls and virtual shindigs, catering to both 2024 and 2025 bookings.
Sprinkle hints of 2025 excitement in your social media stories, while keeping the spotlight on the current year's bookings.
Show off the perks of price monitoring and top-notch service to nudge clients towards locking in their 2025 plans pronto.
Dive into threads and chats, stoking the flames of curiosity and anticipation for those 2025 bookings.
Blend 2025 seamlessly into your content mix, giving it a cozy spot alongside 2024 without stealing the show.
Keep that waitlist warm and fuzzy, staying in touch with potential 2025 clients until it's time to crank up the marketing machine.

Episode Chapters:

00:00 - Disney Drops the Bomb: Early 2025 Packages03:18 - Crafting Content Pillars and Initiatives08:57 - Navigating the Marketing Maze for 2025 and 202413:14 - Rekindling Relationships: Email Marketing for Ghosted Clients15:53 - Facebook Fun: Engaging Groups and Virtual Hangouts19:12 - Price Patrol: Monitoring and Service Spotlight21:06 - Chatting it Up: Threads and Conversations23:25 - Mixing 2025 into Your Content Cocktail24:15 - Amping Up the Excitement and Building That Waitlist25:52 - Wrapping Up: Conclusion and Your Call to Action

Hey there, fellow travel agents! Get ready to dive into some juicy marketing tips with Kelli Hayes Smith on this episode. She's here to help us navigate the wild world of social media content creation and engagement.

First up, Kelli tackles the beast of perfectionism head-on, giving us some killer strategies to squash it and actually get stuff done. Then, she spills the beans on how to brainstorm content ideas like a pro – think asking your audience, jotting down FAQs, and networking with other industry peeps.

But wait, there's more! Kelli drops wisdom bombs on boosting engagement (hint: it's all about interaction), teaching beginner-friendly content to cast a wider net, and using sneaky strategic content to upsell your awesome services.

Oh, and don't even get us started on timing and post types – Kelli's got the inside scoop on that too. Plus, she'll help you conquer your fear of the camera and nail that on-screen presence.

And hey, forget just promoting destinations – Kelli's all about highlighting the value of your services, baby. Wrap it all up with some tips on writing killer captions and keeping it real on social media.

So sit back, relax, and soak in the goodness. Let's rock this marketing game together! 🚀




Takeaways


Set a time limit for content creation to overcome perfectionism and ensure completion.
Engage with your audience and ask for their input to generate ideas for content.
Teach beginner-level content to cater to a wider audience.
Use strategic content to upsell and highlight the value of additional services.
Engage with other professionals in your field to learn and share knowledge.
Experiment with different types of posts and find the best timing for engagement.
Practice getting on camera by recording practice videos and gradually increasing comfort.
Focus on advertising your services rather than just destinations.
Write captions in a conversational tone and maintain authenticity in social media.