32 episodes

Welcome to The eCommerce Savvy Podcast, the ultimate marketing resource for e-commerce brands, hosted by Deonnah Carolus. Deonnah is the founder of eCommerce Savvy—a thriving community dedicated to helping online shop owners succeed. Join me each week as we dive into topics around Shopify marketing and development, brand growth, traffic strategies, ways to increase your sales, and latest trends from industry professionals. Prepare to be inspired, empowered, and equipped with the latest strategies in e-commerce to elevate your brand to new heights. Whether you're a seasoned pro or just starting out, tune in to have your burning marketing questions answered and unlock the path to profit and growth for your online store.

eCommerce Savvy Deonnah Carolus

    • Business
    • 4.8 • 4 Ratings

Welcome to The eCommerce Savvy Podcast, the ultimate marketing resource for e-commerce brands, hosted by Deonnah Carolus. Deonnah is the founder of eCommerce Savvy—a thriving community dedicated to helping online shop owners succeed. Join me each week as we dive into topics around Shopify marketing and development, brand growth, traffic strategies, ways to increase your sales, and latest trends from industry professionals. Prepare to be inspired, empowered, and equipped with the latest strategies in e-commerce to elevate your brand to new heights. Whether you're a seasoned pro or just starting out, tune in to have your burning marketing questions answered and unlock the path to profit and growth for your online store.

    032: How to research a Market Niche.

    032: How to research a Market Niche.

    How do you know if a business idea is going to be profitable? On this week's episode we talk about what to do if you get an idea for a business and how to go about validating that idea. Validating your market, your market niche and the profitability of your new business idea is KEY before going down the road of building and pursuing that new idea. 
    Tune in to hear all about business idea validation and profitability on today's episode of the Ecommerce Savvy Podcast.
     

    • 11 min
    031: Starting a New Ecommerce Business From Scratch

    031: Starting a New Ecommerce Business From Scratch

    This week (after a long break) I come back chatting with you about starting a new ecommerce business from the ground up! 
    Yes, I am coming back intot the product biz space with a brand new biz idea and you can tune in today to see how it started, how long Ive been thinking about it, and take you all along the journey with me as I venture into this new start up! 
    Cheers!
    xo, Deonnah

    • 16 min
    030: Safeguarding Your Brand: Expert Insights with Chandler J. Esq.

    030: Safeguarding Your Brand: Expert Insights with Chandler J. Esq.

    In this episode, we dive deep into the world of brand protection with Chandler J. Esq., a seasoned attorney specializing in brand, business, and intellectual property law. Whether you're launching a startup or managing an established product-based business, safeguarding your brand is paramount in today's competitive marketplace. Chandler shares invaluable insights and actionable strategies on trademarks, patents, and copyrights, offering listeners a comprehensive guide to fortifying their brand identity and assets.
    Tune in as we explore the legal intricacies and proactive measures essential for ensuring the longevity and success of your business in the ever-evolving landscape of commerce.

    • 35 min
    029: How to get started on Etsy with Giulia Ruozzi

    029: How to get started on Etsy with Giulia Ruozzi

    On this week's episode I sit down with Giulia Ruozzi, Business & Etsy coach, and long time Etsy seller.
    With 10+ years of Etsy under her belt, Giulia dives deep into Etsy SEO, Etsy pricing strategies, competition on the platform, what makes good product photos for the platform, how to get found in a saturated market, competition on the platform (and why thats a good thing) and how NOT to be a copycat (and why you should strive to be unique).
    Tune in to this week's episode if you sell your products on Etsy or are considering jumping on the platform to sell more of your products. 
     

    • 37 min
    028: Solo Episode | 4 Things to Consider if You are Struggling to Make Sales.

    028: Solo Episode | 4 Things to Consider if You are Struggling to Make Sales.

    In this episode we dive into 4 areas to consider if your shop is struggling to make sales. 
    We dive into targeting, SEO, website copy, shop design, sales and marketing, and more! 
    Enjoy this quick 10 minute episode on how to improve your Shopify store.
    Alos, the Ecommerce Savvy Membership is opening soon! If you are interested you can hop on the waitlist here.

    • 11 min
    027: Why Shopify Isn't the Problem and How to Overcome this Common Misconception

    027: Why Shopify Isn't the Problem and How to Overcome this Common Misconception

    On today's episode I talk about why Shopify isn't the problem, and unravel the common misconception that the platform is to blame when it comes to certain challenges sellers face when using Shopify.
    I also dive into the importance of taking action over striving for perfection and how this plays into understanding your target market, optimizing your website for search engine visibility, and the significance of user experience design.
    Other topics on this episode are: 
    Understanding Your Target Market: The foundational importance of knowing who you are selling to for effective marketing and product positioning. SEO and Website Optimization: Key strategies for enhancing visibility and attracting the right kind of traffic. User Experience Design: Designing your website in a way that facilitates easy discovery and purchase of products by potential customers. Sales and Marketing Systems: The critical need for a consistent approach to marketing and sales to build momentum and achieve sustainable growth. This episode serves as a reminder that overcoming barriers to success on Shopify, or any platform, requires a mix of strategic action, continuous learning, and adjustment, rather than a quest for the perfect setup.
    Enjoy! 
    If you have any topics you would like to hear about on the show send them to hello@ecom-savvy.com
     
     

    • 16 min

Customer Reviews

4.8 out of 5
4 Ratings

4 Ratings

lizzy1828 ,

Super helpful information and tips!

I have been loving this podcast so far, it is a great one to listen to if you need some helpful tips that you might not be able to find easily. Deonnah is a great host and super easy to listen to! Definitely take a listen if you’re in the ecommerce world!!

DianaSimp ,

I’m loving this podcast! Super easy to listen to!

Deonnah is super fun and easy to listen to! This podcast is full of giddies for all women entrepreneurs looking to grow their business. The stories and strategies that are shared on this podcast are super helpful!

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