ModRn Marketing Agile Marketing Alliance

In this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewell discuss agile marketing techniques with Fred Pernet, an agile coach, currently with Aviva.
The conversation covers Fred's journey to becoming an advocate for agility in marketing, the challenges marketers face, including overwhelming workloads in a VUCA (volatile, uncertain, complex, and ambiguous) environment, and how Agile methodologies can address these issues. The podcast delves into the principles of value, flow, and quality to improve marketing processes, emphasizing the shift from push to pull systems for better capacity management and reduced context switching.
Fred shares insights on the importance of making work transparent, limiting work in progress, and the mindset shift necessary at personal, team, and organizational levels to create a sustainable marketing pace.
The episode also introduces the Agile Marketing Alliance's Five Day Challenge to help listeners start managing their workloads more effectively.
00:00 Welcome to the Modern Marketing Podcast
00:41 Fred Pernet's Journey to Agile Marketing
02:21 The Overwhelm in Digital Marketing: Causes and Agile Solutions
06:52 Capacity Management: Supply, Demand, and Agile Principles
12:07 Implementing a Pull System in Marketing
18:17 Addressing Emotional and Social Aspects of Agile Transformation
21:14 Cultural Shifts for Sustainable Agile Marketing
23:42 Practical Steps to Create a Pull System and Reduce Overwhelm
25:26 Closing Thoughts and Resources

 
In this episode of the Modern Marketing Podcast, hosted by Melissa Reeve and produced by the Agile Marketing Alliance, guest Kurt Uhlir discusses his unconventional path from engineering to becoming a CMO and a master in agile marketing. Uhlir shares insights on building marketing programs that balance predictability with flexibility, his methodologies for aligning marketing strategies with business outcomes, and the importance of speaking the language of business to the C-Suite. Furthermore, they delve into how agile marketing principles and servant leadership can empower teams and foster an environment conducive to experimentation and innovative thinking, ultimately driving business success. Uhlir also shares practical advice on dealing with data overwhelm and tips for those without a quantitative background to leverage analytics effectively.
00:00 Welcome to the Modern Marketing Podcast
00:35 Kurt Uhlir's Unconventional Journey to Marketing
03:26 The Revenue-Centric CMO: Aligning Marketing with Business Objectives
07:42 Building Trust and Predictability in Marketing Programs
08:52 Agile Marketing: Flexibility, Experimentation, and Data-Driven Decisions
15:32 Creating a Culture of Experimentation and Learning
18:00 Navigating the Data Overload in Marketing
22:41 Leadership and Agile Marketing: Fostering an Environment for Growth
25:19 Closing Thoughts and Thanks

In the episode of the Modern Marketing Podcast, hosts Jim Ewel and Melissa Reeve welcome Tom Diedrich, who was a Lead Enterprise Agile Coach at Target Retail Stores. Dietrich shares his experience putting marketing teams through Agile marketing dojos to help them gain speed and efficiency and eliminate low-value work.
Tom shares how to build continuous dialogues amongst product, marketing and engineering teams and encoure trust in the team. Furthermore, he shares the difficulties of implementing Agile practices in a remote and hybrid world and outlines the benefits of the OKR-method for tracking progress and results.
 
00:01 Introduction to the Podcast and Guest
00:48 Tom's Journey into Agile Coaching
01:43 Challenges Faced by Marketing Teams
03:23 Approach to Tackling Problems
07:06 The Dojo Approach and its Adaptation in a Hybrid World
10:25 Creating Continuous Dialogue Between Teams
12:28 Using OKRs with Marketing Teams
14:28 Final Words of Wisdom
15:14 Conclusion and Farewell

In this episode of the Modern Marketing Podcast, hosts Melissa Reeve and Jim Ewel speak with Sylvia Rausch, the Marketing Director at Saba, a European car parking operator. Sylvia shares her journey towards applying agile practices into Saba’s marketing operations. She discusses how the company navigated their triple transformation, which encompassed personal, inter-departmental and process changes, shifting from an infrastructure mentality to a customer-centric one. The hosts probe deeper into the challenges of digital transformation, involving both online and offline components. They also glance at the company's increased customer centricity focus and how agile practices helped with the mission to provide a frictionless mobility experience. Sylvia also talks about receiving the Agile Business Award for Agile Marketing from the Agile Business Consortium and shares advice for companies looking to implement agile practices.
00:00 Introduction to the Modern Marketing Podcast
00:20 Interview with Sylvia Rausch: Agile Marketing in Action
00:41 Understanding Saba: A Journey into Urban Mobility
01:45 The Shift from Infrastructure to Mobility
03:37 Exploring the Mobility Ecosystem
04:49 Discovering Agile: A Solution for Modern Marketing
07:29 Challenges and Triumphs of Digital Transformation
13:22 Becoming Customer Centric: The Agile Way
15:57 Recognition and Evolution: Post-Agile Business Consortium Award
18:05 Guidance for Implementing Agile Practices
20:03 Conclusion and Farewell

 
In this episode of the marketing agility podcast, hosted by Melissa Reeve, Simon Hayward, Global Advisor on Leadership and Culture at Accenture, and author of 'The Agile Leader', discusses the importance of changing culture and leadership in organizations to achieve success. He elaborates on the concept of agile marketing, explaining how organizations need to reinvent themselves amid uncertainties created by digital transformation, climate change, and geopolitical instability. Simon emphasizes the key role of leadership, successful transformation, and the essential need to change organizational culture. He draws on personal anecdotes and experiences from sectors including marketing and pharmaceuticals, and provides insights into future trends in agility transformation.
 
00:00 Introduction to the Podcast
00:16 Guest Introduction: Simon Hayward
00:35 The Importance of Changing Culture and Leadership in Agile
00:50 The Role of Leadership in Agile Transformation
02:15 The Impact of Agile on Organizational Culture
02:49 Challenges in Shifting Leadership Behavior
04:41 The Role of Coaching in Agile Transformation
06:24 Incrementalism vs. Wholesale Change in Agile Transformation
09:59 Applying Agile Practices in Marketing
12:39 Challenges and Results of Agile in Marketing
18:08 The Future of Agile Transformation
22:11 Conclusion and Wrap-up

Agile Marketing Journey with Erica Korman of HiD
In this episode of the Modrn Marketing Podcast, hosts Melissa Reeve and Jim Ewel talk to Erica Korman, Director of Marketing Campaigns at HID. Erica shares her experiences navigating the Agile marketing journey within her team, and how the use of Agile methodologies, including aspects of SAFe, have transformed their operations. She explains how the Agile approach has increased the team's ability to focus and has led them to redefine their key performance metrics, transitioning from lead generation to pipeline progress. She also discusses internal alignment strategies, the importance of effective tooling, and learning to collaborate effectively with technical teams.
00:00 Introduction to the Podcast and Guest
00:40 Understanding HID and Agile Marketing
01:58 Challenges Faced and the Need for Change
02:35 Introduction to Scrum and Agile Transformation
03:42 The Journey to Implementing Agile in Marketing
04:42 The Role of PI Planning in Agile Marketing
06:52 Benefits of PI Planning and Retrospectives
09:12 The Importance of Having a North Star in Agile Marketing
12:15 The Impact of Agile Marketing on Business Metrics
13:32 Addressing Tooling Challenges in Agile Marketing
16:30 Advice for Marketers Working with Technical Teams
17:36 Conclusion and Appreciation
HiD Global: https://www.hidglobal.com/
Agile Marketing Alliance: agilemarketingalliance.com
Scaled Agile Framework (SAFe): scaledagileframework.com