Bad Decisions With Jim Banks Bad Decisions with Jim Banks

For full show notes, links to the resources discussed in this episode head to http://www.bdwjb.com/26
In this episode of Bad Decisions with Jim Banks, we sit down with Fred Vallaeys, CEO of Optmyzr to explore the evolution of the advertising industry and the role of AI in shaping the future.
Join us as we delve into Fred's fascinating journey and insights.
Topics discussed include
- The importance of continuous experimentation in Google Ads.
- Transitioning from in-person conferences to online PPC town halls.
- The potential of AI to preserve industry knowledge for future generations.
- Challenges and frustrations with machine learning in advertising.
- The significance of understanding and providing value to customers.
🧰 Resources mentioned or used making this episode 🧰
brightonSEO - the world's largest search marketing conferenceThe modern PPC management software, built for PPC peopleDigital Marketing in an AI World: Futureproofing Your PPC AgencyUnlevel the Playing Field: The Biggest Mindshift in PPC HistoryDescript - Video editing, filler word removalOpus Clips - Create short video clips using AIEcamm Live - Live Streaming and video productionPodpage - Website for your podcastCastmagic
I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you like video then I suggest YouTube or YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks. 
 

In this episode of Bad Decisions with Jim Banks, Boris Beceric, a PPC consultant specialising in Google Ads, joins Jim to discuss the challenges and insights of Google Ads advertising strategies.
We discuss the :
- Subjectivity of "cheap" in marketing
- The impact of AI in Google Ads
- The challenges in data tracking and understanding the value of conversions
- The role Google reps play in managing Google Ads accounts
- The importance of aligning strategies with client objectives
🧰 Resources mentioned or used making this episode 🧰
Lucky Orange - Dynamic heatmap, visitor activity trackingManychat - Chatbot flow builder Descript - Video editing, filler word removalCastmagic - Turn podcast episodes into content using AIOpus Clips - Create short video clips using AISemrush - SEO, keyword researchNotion - Podcast workflow and episode distributionEcamm Live - Live Streaming and video production
I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you prefer video podcasts then I suggest YouTube or YouTube Music as your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music or wherever you choose listen to listen to your favourite digital marketing podcast, just search for Bad Decisions with Jim Banks. 
 

Today, we have an incredible story that traverses continents, careers, and the evolving digital age. Joining me is Ash Nallawalla, an SEO consultant with an extraordinary journey. From his humble beginnings in Bombay, India, to his unexpected career shifts in Australia and New Zealand, Ash has navigated the turbulent waters of technology, marketing, and entrepreneurship.
In this episode, we discuss the challenges of competing with AI in the publishing industry, the highs and lows of SEO consulting, and the hard lessons learned from undervaluing one's services. Ash opens up about his struggles in the mid-80s trying to break into the computer industry, his eventual success in desktop publishing, and his pivotal role in growing Melbourne PC user group’s internet service.
We also delve into the nitty-gritty of SEO, the significance of understanding search intent, and the balance between SEO and PPC in digital marketing. Plus, Ash shares valuable insights from his book, 'Accidental SEO Manager,' and the unique hurdles he faced in getting it published.
Resources Discussed On The Episode
Accidental SEO Manager (Amazon)
I have one small favour to ask. Can you please follow the show on whichever platform you prefer to listen to podcasts on.
If you like video then I suggest YouTube or YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, find and follow the podcast on Apple, Spotify, Amazon Music or wherever else you listen, just search for Bad Decisions with Jim Banks. 
 

Today's guest, Emanuel Cinca, also known as Manu, joins us to share his unique journey from a struggling university student to a professional poker player, and finally to a successful digital marketing publisher.
Manu pioneered Stacked Marketer, a newsletter that now commands an impressive audience of over 100,000 subscribers.
We dive deep into the acquisition of complementary newsletters, the challenges of digital advertising, and how maintaining a reader-engaging tone has been pivotal in his strategy.
Manu’s open-book policy on revenue stats, his successful sponsorship strategies, and his insights into future challenges for publishers paint a comprehensive picture of the digital marketing landscape.
Whether you're an aspiring newsletter publisher, a budding entrepreneur or a seasoned digital marketer, there’s a wealth of knowledge to unpack in today’s episode.
I hope you enjoy listening to it as much I made making it for you.
Stacked Marketer
I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on.
If you like video then I suggest YouTube or YouTube Music is your best choice and you can subscribe to receive notifications of future episodes.
For audio, you can find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks. 

Anton Shulke is an inspiration.
He is from Ukraine and when the war started everyone in the search community rushed to Facebook looking for the video that Anton posted of himself drinking a coffee.
Since then he has moved on to many countries.
He is also fantastic at creating influencer communities.
So enjoy this discussion with Anton on Bad Decisions with Jim Banks
Discussed during the episode
SEO for Paws AnnouncementUkrainian Cats & Dogs InitiativeDuda - eCommerce Website Builder
One small ask - If you do nothing else, please, please, please can you visit Anton's Buy Me A Coffee link. He donates every penny to support the stray cats and dogs that have been left abandoned by the war in Ukraine.
 

Today, we're in for a special treat as we're joined by Purna Virji, a renowned PPC expert, author, consultant, and all-around guru in digital marketing.
In today's episode, we're diving deep into the labyrinth of explaining digital marketing to the uninitiated, tackling the misconceptions and complexities with Purna's incisive clarity.
We'll get a glimpse into her world – from university days in Cardiff to her big move to the US, navigating through her auspicious career trajectory that led her straight to the heart of SEO.
As we unravel Purna's approach to creating high-impact content that stands the test of time, we will also explore how to combat the challenge of rising AI influence and still produce content that resonates authentically with our audience.
Purna will reveal some pearls of wisdom on crafting a book that becomes an evergreen resource, and we'll even touch upon the economic pressures shaping digital marketing today.
So, sit tight and get ready for an insightful journey that could reshape the way you view content creation, leaving you with a fresh perspective on how to leave a meaningful legacy in a world constantly morphing by technology.
It's time to take our bad decisions and turn them into powerful learning experiences, here on Bad Decisions with Jim Banks.
Don't forget to check our show notes for more on Purna's strategies, and be sure to follow, subscribe, and share our podcast with your colleagues and friends.
Let's dive in.
Discussed on the episode
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective