OFFBounds - #1 Podcast for Commerce Leaders Paula Macaggi

In this episode of OFFBounds Market, we travel to the largest country in the South Hemisphere: Brazil.



Paula Macaggi shares insights from her recent visits to VTEX Day and WebSummit and explores the complexities and opportunities within the Brazilian retail market. She discusses Brazil's advanced financial system, highlighting its innovative payment methods and high banking penetration. Macaggi delves into the unique retail landscape, noting the lack of market share dominance by any single player and the popularity of the Atacarejo (cash and carry) format.



She emphasizes the significant role of digitalization, especially accelerated by COVID-19, and the growing influence of social media and content marketing in Brazilian consumer behavior. Additionally, she touches on the potential of AI and retail media to enhance operational efficiencies and drive revenue growth in the sector.

The episode underscores Brazil's dynamic and competitive retail environment, shaped by its connected population.



Mentioned in the episode: Nubank



Want to know more about Brazil? Here are some names to follow: Alberto Serrentino, Thiago Furbino, Fabio de Souza Lima, Caio Camargo, Fred Alecrim, Beatriz Guarezi, Anelise Campoi, Vanderlei Reis, Michel Jasper

In this compelling episode of OFFBounds, host Paula Macaggi is joined in London by Oliver Banks, retail expert and author of "Driving Retail Transformation." Together, they delve into the intricacies of retail change, discussing the balance between strategic decisions and ongoing adjustments needed to stay competitive. Oliver shares insights from his career, including his time at Tesco and as a consultant, exploring themes like the importance of intentional transformation, the role of data in decision-making, and the impact of company culture on innovation. Tune in for a deep dive into how businesses can navigate the challenges of transformation in the dynamic retail landscape.



Here's the link to Oliver's book: Driving Retail Transformation

With over 30 years in the industry, Paul Sims - the company's Chief Architect - shares his journey from learning Mandarin in Shanghai to leading Primark's tech strategy as they aim to expand to over 500 stores by 2026. This episode explores the challenges of global retail expansion, balancing legacy technologies with innovative solutions, and the role of AI in enhancing customer experiences without losing the human touch. Tune in for a compelling discussion on the future of retail and subscribe to stay updated with more insights from technology leaders.



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Paula Macaggi engages in a captivating discussion with Renee Hartman, co-author of "Next Generation Retail," exploring the revolutionary trends in China's retail sector. Broadcasting from Lisbon, this episode delves into Renee's decade-long experience in China, her insights into social commerce, and the significant impact of technological advancements on Chinese and global retail landscapes. Join them as they uncover the dynamics of consumer behavior and the future of retail in one of the world's most rapidly evolving markets.

Check Renee's Book: Next Generation Retail
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Throughout the years that I’ve been working in retail I met with many tech companies from different levels of development and often when they explain what they do they struggle to tell the problem they are solving. In many cases, it’s easy to notice that they are so amazed by the solution that they aren’t really solving any real problem and according to my guest today the key to value creation is to fall in love with the problem, not the solution.

While I was in São Paulo, the city I called home for 8 years of my life, I had the opportunity to talk with Uri Levine who was also there. He’s the founder of Waze, the world’s largest driving traffic and navigation app which he founded in 2007 and sold for 1.1billion dollars to Google in 2013.

Uri is a serial entrepreneur and has dedicated his life to building businesses and wrote a book that is considered the bible of entrepreneurship, It’s called: “Fall in love with the problem, not the solution”
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The Asia Pacific retail market is undergoing a significant transformation due to technological innovation, evolving consumer preferences, and rising disposable income.

The National Retail Federation (NRF) is hosting its first show in Asia in Singapore in 2024, highlighting the region's importance. The APAC region is a trendsetter and a growth engine for the world, with a young, tech-savvy population. Retail designers in APAC have the opportunity to create unique experiences that reflect regional identities using diverse cultures, traditions, and locally available materials. The region's robust economic growth attracts investments in innovative retail environments.

Let's Discover Retail in APAC with me?  Buy ticket here!

Get a 20% discount with the code: OFFBOUNDS20
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