421 episodes

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

Social Pros Podcast Convince & Convert

    • Business
    • 4.7 • 145 Ratings

Social Pros shines the spotlight on social media practitioners, people doing the real work for real companies. Each episode includes insights from a leading social media strategist plus current trends and ideas in the social media industry, discussed and ratified or debunked by Jay Baer of Convince & Convert and Adam Brown of Salesforce. Finally, each episode ends with The Big Two where our guest gives us their rapid-fire answers to two important questions.

    How to Create Customers with a Branded YouTube Channel

    How to Create Customers with a Branded YouTube Channel

    Andrew Stebbins (Influencer Marketing and YouTube Strategist) and Rob Yoegel (Senior Director of Marketing) from Linode joined this episode of the Social Pros Podcast to delve into their success on YouTube, influencers, and more.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    Linode’s Andrew Stebbins (Influencer Marketing and YouTube Strategist) and Rob Yoegel (Senior Director of Marketing) are on the Social Pros Podcast to talk all about their YouTube and influencer strategies.
    Linode is a cloud hosting company that’s been in the space for 18 years now. And yet, it’s only been in the past few years that they’ve really ramped up their focus on marketing. From relying entirely on word-of-mouth recommendations to now mastering YouTube, Linode has been on a big learning journey.
    In this episode, Rob and Andrew share more about how and why they got started on YouTube and why it’s been a key part of their education and customer acquisition strategies. Andrew gives a detailed look into his work with influencers and brand advocates and where they fit into Linode’s marketing push.
    Rob also shares some stats behind their success and how leveraging influencers on YouTube has led to 15-20% customer growth each month!
    In This Episode:
    4:05 – What Linode does as an “alternative cloud provider” 5:47 – How Linode’s marketing stance has changed over the past 18 years 7:46 – Rob explains why content marketing has become key for Linode 9:45 – Why YouTube became a huge focus for Linode 11:38 – Linode’s advice to other social pros about using YouTube 14:08 – How Linode’s YouTube channel started and where it is today 20:26 – How Linode works with brand advocates and influencers 23:01 – The benefits of using existing customers as influencers 25:56 – Rob explains how Linode uses paid advertising on YouTube 29:47 – Linode’s approach to repurposing content 32:20 – How optimizing metadata on YouTube is key to success 34:29 – Why using video chapters is such an underutilized yet useful feature 36:04 – What the analytics say about engagement on YouTube 39:22 – The next steps for Linode 40:50 – The key YouTube performance indicators Linode’s marketing team prioritizes 42:58 – Andrew gives his top tip for someone wanting to become a social pro Resources
    Get the new State of Marketing report for free from Salesforce How to Host Multiple Discord Bots on A Single Server from Linode’s YouTube channel Deploy A Static Website Using The Linode CLI | Object Storage Tutorial from Linode’s YouTube channel Here's how to roll your own VPN | WireGuard Tutorial from Linode’s YouTube channel Clickbait is Unreasonably Effective from the Veritasium YouTube channel Visit SocialPros.com for more insights from your favorite social media marketers.

    • 47 min
    How to Make Customers Love Your Social Media Program

    How to Make Customers Love Your Social Media Program

    Dan Gingiss, Chief Experience Officer at The Experience Maker and keynote speaker, joins this episode of Social Pros to throw the spotlight on the customer experience.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    Dan Gingiss, Chief Experience Officer at The Experience Maker, is a keynote speaker and author of ‘Winning in Social Customer Care’. His latest book, ‘The Experience Maker’ offers fantastic insights into how to build remarkable experiences for your customers.
    He joins the Social Pros podcast to give us a sneak peek at the wisdom he’s packed into his latest book. Dan discusses the importance of customer experience and how the pandemic only highlighted this.
    While there’s a lot of competition in many industries, there’s not much competition when it comes to providing a fantastic customer experience. Dan talks about how we’re often disappointed by brands and that one clear way to stand out is to go beyond customer expectations.
    Dan takes Social Pros listeners through the WISE system of creating content and communicating with customers, and why good customer experience starts with good employee experience.
    In This Episode:
    4:40 – Why there’s an ongoing need for books about customer experience 9:23 – How you can still overdeliver on social media to keep customers happy 12:22 – Why you can’t do good customer experience without good employee experience 15:11 – How a focus on customer acquisition rather than retention affects the customer experience 21:03 – How Dan feels about brand voices on social that don’t match the brand 24:05 – Dan explores some examples of brands that are getting it right 26:45 – Why marketing’s job has always been to promise the customer experience 28:24 – The most important metrics for social media 31:38 – Why CEOs are overlooking the ROI of satisfied customers 32:27 – Why Dan thinks using social to sell is the wrong approach 33:30 – Why customers and brands now prefer direct messages on social media 36:46 – Dan’s top tip for someone looking to become a social pro Resources
    Get the new State of Marketing report for free from Salesforce The Experience Maker by Dan Gingiss Winning in Social Customer Care by Dan Gingiss Visit SocialPros.com for more insights from your favorite social media marketers.

    • 41 min
    How Seasonal Brands Can Use Social to Engage Audiences 24/7

    How Seasonal Brands Can Use Social to Engage Audiences 24/7

    Izzy Greer, Marketing Manager of Portfolio Brands at Balsam Brands, joins the Social Pros Podcast to discuss how to make seasonal content engaging all-year-round.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Snapchat
    Full Episode Details
    Izzy Greer, Marketing Manager of Portfolio Brands at Balsam Brands, oversees marketing strategies for brands including Balsam Hill, the Christmas and seasonal décor store.
    She joins the Social Pros Podcast to share how she and her team keep the holiday spirit going on social 365 days a year. As a seasonal brand, Balsam Hill has to get really inventive in keeping its content both relevant and engaging, even in the summer months.
    Izzy explains why Balsam Brands prioritizes authentic user-generated content, working with influencers, and promoting on Pinterest.
    Izzy also shares some of the strategies behind paid versus organic content and how her team likes to unite them to create authentic content that resonates with its customers. 
    In This Episode:
    5:34 – How Izzy structures content all year round for seasonal products 7:00 – How internal systems and pacing works for marketing seasonal content 8:53 – The reasons why people engage differently with Balsam Brands throughout the year 10:10 – Izzy’s key insights from social listening 12:40 – How Izzy’s team manages effective customer conversations 14:44 – Why Balsam Brands looks for an authentic connection when working with celebrities and influencers 20:20 – The tools Balsam Brands uses to collect and analyze content performance data 21:56 – Why an effective Pinterest strategy considers the platform’s planning and search engine functions 25:05 – How to create the volume of visual marketing content needed for social media 28:27 – How Balsam Brands taps into user-generated content Resources
    Get the new State of Marketing report for free from Salesforce Double your campaign spending with a Snapchat special offer Visit SocialPros.com for more insights from your favorite social media marketers.

    • 36 min
    What the State of Marketing Report Reveals about Social Media in 2021

    What the State of Marketing Report Reveals about Social Media in 2021

    Adam Brown, Executive Strategist at Salesforce and Social Pros host, joins this episode as a special guest to talk all about Salesforce’s latest State of Marketing Report.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    Adam Brown, Executive Strategist at Salesforce and our very own Social Pros podcast host, joins this episode from the other side of the table.
    He’s on the show to share all the wisdom and insights that Salesforce’s latest report has to offer, including the highlights and surprising trends.
    The State of Marketing Report is something Salesforce publishes every year, and each time it comes out, the marketing world learns so much from it.
    In this episode, Adam discusses how the role of CMOs has changed, why businesses are focusing more on user-generated content, and how marketing is now all about data science as well as creativity.
    In This Episode:
    1:50 – Adam explains how Salesforce put together the State of Marketing report 3:34 – What the report tells us about customer experience 5:25 – How marketers’ top three priorities are also their top three challenges 6:58 – What the report reveals about the way CMOs track their progress 8:29 – Why 88% of marketers have changed their marketing strategy 11:34 – Why marketers are increasingly using social media and email to boost reach 14:56 – The ways marketing departments want to level up their strategy 16:49 – Why training in influencer marketing and user-generated content is so vital 19:25 – How improved marketing tech empowers social pros to do less of the tactical stuff and more of the strategy 20:45 – Why 77% of marketers believe that their work provides more value now than a year ago 24:36 – How Salesforce has expanded its report with sub-reports and a Tableau dashboard Resources
    Get the new State of Marketing report for free from Salesforce Visit SocialPros.com for more insights from your favorite social media marketers.

    • 26 min
    How Digital Crisis Management Works in 2021

    How Digital Crisis Management Works in 2021

    Dave Fleet, Managing Director, Head of Global Digital Crisis at Edelman, is on the Social Pros Podcast to share his insights into modern digital crisis management.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Full Episode Details
    In times of crisis, it pays to plan ahead and act fast, says Dave Fleet, Managing Director, Head of Global Digital Crisis at Edelman. Dave joins the Social Pros Podcast to discuss how the ways businesses handle crises today have changed over the past few years.
    He talks about the impact of the digital world and how businesses have had to completely change the way they respond to crises. According to Dave, the old ways businesses managed crises are now obsolete. Today, organizations need to plan ahead and act fast in a way that’s rooted in trust. Misinformation spreads like wildfire.
    Dave discusses the use of multimedia content and different platforms to handle crises and why businesses need to be careful not to make things worse.
    In This Episode:
    4:52 – Dave explains the scope and scale of the work that Edelman does 6:24 – How crises play out online in the modern world 10:38 – Which is more important, how you respond to a crisis vs. being prepared 13:31 – What a well-formed crisis response looks like 14:33 – Why you should communicate early in a crisis 17:07 – How Edelman uses data and social listening to keep on top of a crisis 20:04 – How Dave and Edelman counsel customers in a crisis 22:41 – Dave’s tip for better utilizing social listening 24:12 – Why video communication is preferred for some customers 29:05 – How Edelman uses paid advertising as part of its crisis response strategy 32:07 – What the PR crisis “war room” looks like in 2021 35:26 – Social media’s place at the table during an online crisis 37:28 – The best ways to prepare for digital crises in 2021 41:17 – Dave’s one tip for those looking to become a social pro Resources
    Get the new State of Marketing report for free from Salesforce Visit SocialPros.com for more insights from your favorite social media marketers.

    • 44 min
    Rethinking Your Marketing Strategy with John Jantsch

    Rethinking Your Marketing Strategy with John Jantsch

    John Jantsch, Founder and author of Duct Tape Marketing, joins this episode of the Social Pros Podcast to share his methods for revisiting your marketing strategy.
    Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:
    Salesforce Marketing Cloud
    Snapchat
    Full Episode Details
    John Jantsch, Founder and author of Duct Tape Marketing, discusses what has changed (and hasn’t changed) in the marketing landscape and how you can stay relevant.
    He talks about how marketing fundamentals may remain the same, but the way we need to reach customers has changed. Customers are making buying decisions in different ways in the modern world, and so to keep ahead, you need to constantly tweak your strategy.
    John shares some great insights into how you can leverage customer reviews and use them in your strategy. He also gives his take on brand storytelling and how it has almost become a cliché (unless you do it right).
    In This Episode:
    1:15 – Why John decided to write The Ultimate Marketing Engine 2:16 – How John pulled all his knowledge together to write such a comprehensive book 3:35 – John explains what he means by the “marketing hourglass” 6:05 – Why John refers to customers as members 9:30 – Why customer service is an overlooked part of marketing 13:11 – How The Ultimate Marketing Engine builds on the wisdom of his previous books 15:21 – How you can uncover the “real problem” in business (and solve it) 17:17 – Why customer reviews are a “hidden goldmine” of customer research 19:15 – Why businesses often miss the boat when selling a solution 21:59 – The importance of narrowing your focus in marketing 25:59 – The difference between storytelling and narrative 31:55 – What John has learned about social media from being one of ten children 34:05 – John’s approach to generating referrals and whether you should compensate them 40:05 – John’s top tip for anyone wanting to become a social pro Resources
    Get the new State of Marketing report for free from Salesforce Double your campaign spending with a Snapchat special offer Duct Tape Marketing by John Jantsch Visit SocialPros.com for more insights from your favorite social media marketers.

    • 47 min

Customer Reviews

4.7 out of 5
145 Ratings

145 Ratings

malfoxley ,

Great show!

Jay and Adam, host of the Social Pros podcast, highlights all aspects of social media marketing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

JasonFalls ,

Best Social Media Podcast Out There

Love this show! Jay and Adam help social pros by having social pros dig deep into their work, ideas and creativity. Love listening and have even been fortunate to be a guest a couple times. Can’t miss an episode of this one.

Keith Quesenberry ,

101 Chunky Monkeys

Best social media podcast!

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