450 episodes

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

App Marketing by App Masters Steve Young

    • Business
    • 4.7 • 121 Ratings

Discover app marketing growth hacks from the top app publishers. Learn the secrets of app store optimization, app store features, and online marketing to drive more downloads for your mobile app.

    Organic Facebook Marketing

    Organic Facebook Marketing

    Today's guest has successfully built a fishing app on the side. He will share how he's using organic Facebook marketing to drive installs and revene.

    Trevor Lewis is the Developer of the Troll Master app.

    Topics Covered:


    02:48 - Why you need to start a Facebook page
    04:33 - Why you should post to Facebook groups as a Facebook page
    09:15 - A photo contest for a co-parenting app
    13:58 - Trevor's programming experience before building the app
    20:00 - Tips on how to grow a Facebook page
    16:22 - What if you
    23:22 - Music Player App Audit
    34:20 - Trebble App Audit

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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    Get your app audited: http://www.appmasters.com/audit

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    SPONSORS

    B7DEV.com is the one-stop shop for all your app development needs. They can help you with design, development and even marketing. Plus, they are offering an exclusive discount just for the App Masters community. Check them out at B7Dev.com

    CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io

    For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters.

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    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

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    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 1 hr 1 min
    834: How to Increase Mobile App Subscriptions with Fritz Charles

    834: How to Increase Mobile App Subscriptions with Fritz Charles

    Fritz Charles is the founder of Q2 Mobile Labs, a mobile studio and consultancy, with a specialty on mobile subscriptions. Q2 Mobile Labs began as a mobile gaming studio, producing a portfolio of over 400 apps that produced over 5,000,000 downloads that was sold to a private investor. Fritz led mobile growth strategy at the National Basketball Association, IAC, and Aaptiv, where he focused on conversion optimization and subscription growth.

    You will discover:
    - How do we know if an app is fit for subscriptions?
    - How do we decide on subscription length?
    - How do we price subscriptions?
    - Tools to help A/B test
    - How to retain users and increase LTV
    - What are the different promotions to increase conversions?

    Fritz Charles is the founder of Q2 Mobile Labs.
    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

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    Get your app audited: http://www.appmasters.com/audit

    ***************  

    SPONSORS

    CHECKASO is an analytical ASO platform that provides you with up-to-date data on keywords, competitors, ratings, and reviews. It also rates your ASO level and gives you custom tips on how to improve it. This way, you can increase your app page visibility, organic traffic, and installs with every update. Try it now for 7 days for free at checkaso.io..

    We all have developer horror stories. From language barriers to bad code to developing on time. That's why I recommend using B7Dev.com. They are affordable, fast and more importantly trust worthy. Go to B7Dev.com

    For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASO Masters.

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    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************


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    Send in a voice message: https://anchor.fm/app-marketing-podcast/message

    • 36 min
    Successfully Changing From Paid Apps to Subscriptions

    Successfully Changing From Paid Apps to Subscriptions

    Discover how Marco Wenisch successfully changed his app porfolio from paid to subscription-based apps. You will discover how he cross-promoted his apps, what ASO strategies worked, and how he launched his new subscription app.

    Links: 

    https://www.linkedin.com/in/marcowenisch/ 

    https://www.taculator.com/

    Topics Covered:


    01:22 - How Marco went from $500 to $10,000 a month
    04:49 - How Marco used Apple Search Ads to grow paid app downloads
    09:33 - How Marco launched his subscription app
    15:23 - How to get Apple Search Ads to show up when installs are low
    18:27 - Keywords rain sounds vs "rain,sounds"
    19:29 - Marco's conversion rate
    21:40 - Any changes for iOS 14 update
    23:41 - Youries Discover App Audit
    30:28 - Is having a good landing page important for ASO?
    31:29 - Should we develop Apple Watch and Apple TV
    32:59 - How to plan out ad campaigns?
    35:41 - floating Stopwatch App Audit
    42:23 - Why Facebook over Google?
    44:21 - TCG Companion App Audits
    51:37 - How to target students with FB ads

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************  

    Get your app audited: http://www.appmasters.com/audit

    ***************  

    SPONSORS

    For one monthly flat rate, we will help you increase your downloads using ASO and you have access to our design team to optimize your screenshots and icons. We have some amazing customer success stories so go learn more at ASOMasters.com

    B7Dev.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don't charge you huge fees just to get your app off the ground. Learn more at B7Dev.com.

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************

    • 57 min
    99% of Apps Fail - How to Make Sure Your App Idea Succeeds

    99% of Apps Fail - How to Make Sure Your App Idea Succeeds

    Ken Vermeille is the founder and CEO of Vermillion Sky. Ken has 15 years of experience in product design and development.  

    Topics Covered:


    01:35 How to figure out the one thing that your app should do really well
    04:43 Why 99% apps fail
    09:36 What makes a great onboarding process?
    11:49 Video Chat App Audit
    34:33 Bass Parlour
    47:02 Do screenshot file names help ASO?
    50:43 Troll Master Depth Calculator App Audit

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************  

    Get your app audited: http://www.appmasters.com/audit

    ***************  

    SPONSORS

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters

    B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************

    • 1 hr 12 min
    833: How to Start & Grow a College Ambassador Program with Jake Ellenburg

    833: How to Start & Grow a College Ambassador Program with Jake Ellenburg

    Jake Ellenburg is the Chief Marketing Officer at X-Mode. He is responsible for growing multiple brands across various industries with a specialty in creative user acquisition. In just under 4 years, he helped pivot a college safety app (Drunk Mode) to one of North America's largest providers of geolocation data.

    You will discover:
    - How a college ambassador program led to tremendous growth for Drunk Mode
    - How they are crushing it with Reddit ads and using memes
    - The importance of A/B testing
    - How to guide your team instead of micro-managing

    Jake Ellenburg is Chief Marketing Officer at X-Mode.

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************  

    Get your app audited: http://www.appmasters.com/audit

    ***************  

    SPONSORS

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters

    B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************

    • 33 min
    This Starbucks Secret Menu App Makes $240K

    This Starbucks Secret Menu App Makes $240K

    In this video, we teardown a Starbucks secret menu app that is generating over $20,000 a month!  

    Download app: https://apps.apple.com/app/secret-menu-for-starbucks-vip/id1452407811

    You can watch this video: https://youtu.be/lTApBMs0J4s

    Get our greatest growth hacks to increase downloads & revenue: http://www.appmasters.com/training

    ***************  

    Get your app audited: http://www.appmasters.com/audit

    ***************  

    SPONSORS

    Want to scale your growth faster? GamesBoost42 gives you early access to your App Store revenues allowing you to multiply your growth without losing equity. See how they can help by visiting GamesBoost42.com.

    Tired of overpaying for App Store Optimization? Get unlimited ASO and app marketing support to increase your keyword rankings, downloads, and revenue. Learn more at ASO Masters

    B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

    ***************

    Follow us:

    YouTube: AppMasters.com/YouTube
    Instagram: @stevepyoung
    Twitter: @stevepyoung
    Facebook: App Masters

    ***************

    • 11 min

Customer Reviews

4.7 out of 5
121 Ratings

121 Ratings

wreksh0p ,

Solid content!

Love Steve’s scientific approach to app marketing. He’s constantly testing strategies and sharing the results.

Gigl4315 ,

Steve is a pro in app business dev

I found Steve and after listening to hundreds of episodes and being part of his app masters academy group I feel like we are friends and he and his community have helped me more than any other learning resource. It has been powerful. Thanks Steve. Come to Utah and I’ll take you to dinner. :-)

Clarisse Gomez ,

Awesome Podcast!!!

Steve, host of the App Masters podcast, highlights all aspects of apps, growth and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

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