239 episodes

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Friday.

Video Marketing Madness Video Marketing Madness

    • Business
    • 5.0 • 15 Ratings

Stay updated on the latest trends in online video and YouTube marketing. Video Marketing Madness with Ray the Video Guy and Steve Sleeper. New shows every Friday.

    YouTube: When to Upload for Max Reach

    YouTube: When to Upload for Max Reach

    Today on Video Marketing Madness - YouTube tells us when to upload video to reach the biggest audience.



    YouTube issues guidance on when to post content for maximum reach https://searchengineland.com/youtube-issues-guidance-on-when-to-post-content-for-maximum-reach-438774



    How To Write ChatGPT Prompts To Get The Best Results https://www.searchenginejournal.com/how-to-write-chatgpt-prompts/479324/



    New YouTube Shorts Ad Opportunities For Brands https://www.searchenginejournal.com/new-youtube-shorts-ad-opportunities-for-brands/514166/



    Google adds 6 new AI features for Performance Max https://searchengineland.com/google-performance-max-new-ai-features-440031



    Exploring Videos on Facebook Just Got Easier https://about.fb.com/news/2024/04/exploring-videos-on-facebook-just-got-easier/



    US Senator says TikTok divestiture deadline could be extended to one year https://www.reuters.com/world/us/us-senator-says-tiktok-divestiture-deadline-could-be-extended-one-year-2024-04-10/



    Google Confirms Links Are Not That Important https://www.searchenginejournal.com/google-needs-very-few-links/514494/



    TikTok to start labeling AI-generated content as technology becomes more universal https://apnews.com/article/tiktok-ai-94c36dae1934920622fc5c54638e3010



    Google: Proximity Not A Factor For Local Service Ads Rankings https://www.searchenginejournal.com/google-proximity-not-a-factor-for-local-service-ads-rankings/516196/



    Google Ads will pause low-activity keywords starting in June https://searchengineland.com/google-ads-will-pause-low-activity-keywords-starting-in-june-440085

    • 35 min
    YouTube AI Notification Requirements

    YouTube AI Notification Requirements

    Today on Video Marketing Madness - YouTube AI Notification Requirements. Ray talks about the new information request from YouTube when uploading videos.

    Here's what YouTube asks when uploading a video and this comes from the YouTube back office:

    "Do any of the following describe your content?

    Makes a real person appear to say or do something they didn't say or do

    Alters footage of a real event or place

    Generates a realistic-looking scene that didn't actually occur

    Yes/ No

    "To follow YouTube's policy, you're required to tell us if your content is altered or synthetic and seems real. This includes realistic sounds or visuals made with AI or other tools. Selecting "Yes" adds a label to your content. "

    Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

    • 26 min
    Crazy Google and YouTube Updates!

    Crazy Google and YouTube Updates!

    Today on Video Marketing Madness, we have Crazy Google and YouTube Updates! You won’t believe what's going on!!!



    Google just released an algorithm update that many say is the biggest one since Panda in 2010. Websites are getting deindexed, and something seems to be going on with YouTube. Long story short, Google seems to be targeting AI and has a new definition of spam. Listen in as Steve goes into a lot of detail.



    Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo

    • 21 min
    How to Run Tik Tok Ads

    How to Run Tik Tok Ads

    Today on Video Marketing Madness - How to Run Tik Tok Ads



    Today’s episode is made possible by Movo! Get great microphones, stands, and lights for your videos at http://www.rayslinks.com/movo



    Here's a good how to article on running Tik Tok Ads https://sproutsocial.com/insights/tiktok-ads/

    • 58 min
    How to Use YouTube Podcast Feature

    How to Use YouTube Podcast Feature

    Today on Video Marketing Madness - How to Use YouTube Podcast Feature - We’ll walk you through that and other new stuff.



    Adding a podcast to your Youtube channel - In the YouTube Studio, click on “Create” upper right, click on “New Podcast”, then click on “Submit RSS Feed” and and then follow the prompts.



    Updates:



    Google tests Nearby Events and Deals local search feature https://searchengineland.com/google-nearby-events-deals-local-business-436759



    Google advertisers are confused between support and sales – we asked for clarification https://searchengineland.com/google-ads-support-sales-clarification-436829



    Google rolls out new Performance Max guide and updates several others https://searchengineland.com/google-new-performance-max-guide-update-436703



    75% of top brands fall victim to fraud in Google Search Ads https://searchengineland.com/google-search-ads-brands-fraud-436871



    YouTube advertising: The ultimate guide https://searchengineland.com/youtube-advertising-the-ultimate-guide-436845



    Google tests ‘highly rated’ call out for Local Services ads https://searchengineland.com/google-tests-highly-rated-local-services-ads-436915



    Video Marketing Madness is made possible by Market Capital Lending. They understand finding funding for your business and real estate opportunities is hard work. They find and secure the financing you need without the stress and uncertainty of the loan process. Visit https://marcaplending.com/

    • 43 min
    Updates and Ray’s new GPT Store App for Optimizing Videos

    Updates and Ray’s new GPT Store App for Optimizing Videos

    Today on Video Marketing Madness - Updates and Ray’s new GPT Store App for Optimizing Videos



    Here are links to the updates:



    Google Ads support is at an ‘all-time low’ – we asked Google why - https://searchengineland.com/google-ads-reps-customer-service-advertisers-low-436434



    Google Ads lays off hundreds of staff amid support crisis - https://searchengineland.com/google-ads-lays-off-staff-support-crisis-436589



    Google is shutting down websites made with Business Profiles - https://searchengineland.com/google-shutting-down-websites-business-profiles-436393



    YouTube rolls out new Shorts editing tools - https://searchengineland.com/youtube-new-shorts-editing-tools-436509



    Microsoft rolls out new AI tool that generates instant banner ads -https://searchengineland.com/microsoft-retail-media-creative-studio-436452



    Microsoft launches Copilot Pro for $20 per month per user - https://searchengineland.com/microsoft-launches-copilot-pro-for-20-per-month-per-user-436526



    YouTube denies ad blocker crackdown is causing browser slowdowns for Premium users - https://searchengineland.com/youtube-denies-ad-blocker-crackdown-slowdowns-premium-436549



    Publish or disconnect episodes from an RSS feed on YouTube - https://support.google.com/youtube/answer/13973017?sjid=5363850725070796513-NA&utm_source=teamyoutube&utm_medium=twitter&linkId=9336641



    GPT Store - Create Apps - customized versions of Chat GPT for specific uses. Ray created an app that SEOs YouTube videos. It's Ray's way of optimizing videos. Ray walks us throught it in this YouTube video https://www.youtube.com/watch?v=zcNttPifO-I

    • 41 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

mjkoper ,

Great podcast

You guys are great.

Richie $Rich$ ,

Really good content

This is really good content coming from someone that has done video seo for years. He is straight to the point and gives clear concise information you can use with your video marketing

archivalphotographicservices ,

Archival Photographic Services

Ray is fantastic, I do wonder about Steve. This is a very good show whose helpful tips can benefit many other businesses that are related to video but not just video. It's helped mine!
Thanks Ray & Steve.

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