330 episodes
This Old Marketing Joe Pulizzi & Robert Rose
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- Business
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4.8 • 147 Ratings
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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
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How Long Does it Take for Content Success?
This week we breakdown The Tilt's 2nd Annual Creator Economy research. What makes a successful content creator? How long does it take? Why do creators do what they do?
Twitter launches yet another new program, this one likely to do nothing at all.
And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right?
Rants and raves include social media influencer spend and Amazon as your dead grandmother.
This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.
This week's links:
Creator Economy Research
Twitter Launches New Advertiser Program
BHG Print Kill
Social Media Influencer Spend
Amazon and Your Dead Grandma
Fractional CMO Jobs
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe for the best in content creation at TheTilt.com. -
Twitter's All-in-One Creator Strategy Might Work
Twitter announces their new long-form content initiative called Notes. Joe and Robert discuss how Twitter is carving out a possible "super-app" opportunity, specifically focused on content creators. It could work.
Facebook unleashes a hundred new ideas to help creators monetize the platform. Talky talk talk talk.
Rants and raves include amazing Web3 use cases and PritchardCon.
This week's links:
Twitter Rolls Out Notes
Snap's CEO Thinks Twitter Can Be Super-App
Facebook's Creator Monetization Ideas
Not Boring and Web3 Use Cases
The Drum and Mark Pritchard
Mark Pritchard Video
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe for the best in content creation at TheTilt.com. -
Web3 and Crypto Are Only Mostly Dead
Joe and Robert detail the latest Web3 and crypto bad news. But could now be the very best time to invest your time and talent?
Canada unleashes a controversial law that seems like way more problem than solution.
Facebook engages in another rug pull. Can we ever trust Meta again? (the answer is no)
Rants and raves include when it's time to stop your content and bringing back AOL.
This week's links:
Coinbase Lays Off 1,000
Bitcoin Turns South
Bill C-11
Facebook Rug Pull
When To Pull the Content Creator Plug
AOL Is Back
The Cure for Imposter Syndrome
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe for the best in content creation at TheTilt.com. -
Social Audio, SPACs and Mamby Pamby Land
As the boys dive head first into Mamby Pamby Land, they discuss whether Elon is hot or cold for Twitter.
Is social audio dead? And how about SPACs for that matter?
A new creator-friendly search engine is born, and yet another social-token player enters the field.
Rants and raves include creating during a recession, privacy and Meta does something good for a change.
Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.
This week's links:
Are SPACs Dead?
Clubhouse Losing Talent
Is Social Audio Dead?
Yep - A New Search Engine
Calaxy and Social Tokens
Recession Not Bad for Creators
Meta Developing Basic Ads
Apple and Privacy
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe for the best in content creation at TheTilt.com. -
Sponsorships & the Solar System
More shenanigans at Meta with not one but two executives leaving.
Twitter crumbles under the weight of Elon as more employees seek to leave.
Media companies are leaving pay-wall strategies for sponsorships, while more regulations coming for Web3.
Rants and raves include the Michelob Ultra guy and social media rulings.
This week's sponsor is Zapier. Start your free account today at Zapier.com/TOM.
This week's links:
Twitter Hurting
Media Companies Move to Sponsorships
NP Digital's Acquisition
Will SMS work for Subs?
OpenSea Exec in Trouble
Michelob Ultra Guy
"Fans First" by Jesse Cole
Texas Social Media Law
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe for the best in content creation at TheTilt.com. -
DarkWing84 & Other Marketing Conspiracies
Is Seth Green's missing BAYC NFT an actual thing, or is it part of a larger marketing conspiracy.
Conan sells Team Coco to SiriusXM for $150 million. Will we see more? Absolutely.
Politicians gang up against Google and Facebook over antitrust concerns. Probably nothing.
In rants and raves, Joe comments on a16z's State of Crypto Report and the latest creator economy report. Robert rants about Google as a common carrier.
Special thanks to our sponsor Superside, hassle-free design at scale. TOM listeners get a $3,000 credit by signing up at this link.
This week's links:
Seth Green's NFT Problem
Conan Sells Out
Antitrust Violations for Google/Facebook
2022 State of Crypto Report
2022 Creator Economy Report
Google as Carrier
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe for the best in content creation at TheTilt.com.
Customer Reviews
Don’t miss an episode
Joe brings quick and thoughtful insight that you don’t want to miss. If you like this, check out his other podcast This Old Marketing.
Always learn something
I never miss a week of TOM because I always learn something. Maybe it’s a TV show or article I should read. Sometimes it’s reinforcement of a philosophy that has become my own mantra “Don’t build your marketing house on rented land.” I do PR/Communications/Content Marketing for a large public school corporation and find nuggets of wisdom every week. Thanks guys!
Love you guys!
I have followed Joe & Robert for a very long time. Have bought & read or listened to all the books. Bought copies for others. Went to Content Marketing World and it was life-changing. Please don’t stop doing the podcast again, guys. It broke my heart. You guys are geniuses and I learn so much.
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