378 episodes
This Old Marketing Joe Pulizzi & Robert Rose
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- Business
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4.8 • 160 Ratings
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Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
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AI: The End Is Near
In this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble.
WPP launches a content engine with Nvidia that will make the production of ads quicker and easier because of AI. I know...everything we always wanted.
Elon continues to push Twitter over the edge, including a big middle-finger to the EU's Disinformation Code of Practice, and the formal outsourcing of their ad unit.
And finally, does purpose-driven content have a place with "everybody" brands today?
Rants and raves include a fan moment at the Indy 500 and the hope that Peloton has righted the ship.
This week's links:
AI Could Destroy Humanity
WPP Building AI Content Engine
Elon Drops Moderation
Twitter Outsources Ads
Twitter Worth One-Third Less
Purpose-Driven Marketing
Peloton's New Brand Move
Indy 500 Champ Goes Fans First
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Meta to Announce Twitter Competitor Called Instaflop (377)
In this episode, Elon goes full Murdoch, trying to build Twitter into the next Fox News.
Advertising continues to plummet for media companies and creators. How long will this ad recession last?
There are rumors that Meta will announce a Twitter competitor any time now. Joe and Robert believe this is false news.
And TikTok sues Montana in the goofball move of the year (by Montana, not TikTok).
Rants and raves include the creator economy middle class and 71 percent of CMOs want more marketing tech budget.
This week's links:
Musk Moves in on Murdoch
Advertising Is in a Recession
Instagram to Release Twitter Competitor?
TikTok Sues Montana
Marketers Want More Budget [Research]
The Creator Economy Middle Class
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Clear & Present Altman
The battle for AI continues...this time on the Hill. Sam Altman testified to Congress, doing his best Harrison Ford impression (you'll get the reference after listening).
The writers' strike continues, and now includes generative AI at the center.
And there is a new product coming out that could solve the copyright battle.
Podcasting ads are going gangbusters, while Google is about the change the face of search (maybe).
Rants and raves include the Daily Dracula and a lesson about advertising from Dotdash Meredith.
This week's links:
Sam Altman Takes the Hill
Copyright and the Writers' Strike
A New Copyright Savior?
Podcasting Ad Growth
New Google Search
DotDash Meredith's New Advertising Model
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
The Battle for Trust
The next great online battle is that over trust.
We are seeing this play out in front of us, first with the news of Tucker Carlson moving from Fox to Twitter, then Elon's "trust nothing" decree, and then as millions flood to follow MrBeast.
Google and Microsoft go to battle over AI advertising products that aren't ready for market yet.
Rants and raves include Berkshire Hathaway's annual letter and Salesforce's pivot to AI.
This week's sponsor is Streamyard.
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This week's links:
Tucker Carlson to Twitter
Elon Musk and Trust Nothing
MrBeast Increases Followers by 20 Million in a Day
MSFT to Monetize Chat and AI
Google's Generative AI Search Ads
Berkshire's Annual Letter to Investors
Salesforce Pivots to AI
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
Robert and Joe Live from CEX: Creator Economy Expo
For only the fourth time in history, Joe and Robert record a live episode face-to-face. Creator Economy Expo (CEX) 2023 brought content creators from all over the world together between May 1st and 3rd.
The boys do a complete roundup of the latest creator economy research, as well as an overview of the keynotes at CEX, all inside the Evergreen Podcast Networks studio at CEX.
This week's links:
2023 Creator Economy Research from The Tilt
Creator Economy Expo
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors. -
AI in Content: How Much Is Too Much?
Big media news this week as multiple big name personalities get let go, plus Buzzfeed News decides to shutter its news division.
Twitter's verification system is, frankly, all over the place. Elon cannot keep a decision for more than 24 hours at this point.
ChatGPT announces new privacy options you didn't even know was a problem. Is AI and content making more or less sense these days?
Rants and raves include AI consumer research and a mea culpa from Robert and his take on Bud Light's marketing.
This week's stories:
Buzzfeed News Closure
Twitter's Botched Verification
ChatGPT's Privacy Settings
AI Consumer Survey
Bud Light Fires Marketing Execs
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.site.
Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week.
Subscribe to Robert Rose's newsletter at Experience Advisors.
Customer Reviews
A must listen for the future of media and marketing
Pull up a barstool while 2 expert media and marketing practitioners, Robert Rose and Joe Pulizzi- authors of "Killing Marketing", and other books together and separately including "Content Inc.", "Experiences", and many more..
Talk about football.
Don't worry, it won't last too long (if you don't like American football, you'll survive, but you've been warned) and then you'll get a run down of the latest media and marketing news and analyses...
But the real value comes from their take on the implications of what is happening.
They get under the surface and into not just what is happening, but why, and what it means.
The strategies, the technologies, the trends..and they are not afraid to go out on a limb, dare to forecast the future and be wrong...or right.
It's a great ride and you'll be sharper when you get back to your job Monday.
This old marketing
I heard Joe’s visit with Michael Stelzner podcast and decided to seek out more.
Subscribed and have been enjoying episodes regularly and relistening to many.
They educate me on so many aspects of marketing.
Their stories of family life add a lot also.
Thanks Robert and Joe.
Great source of education and entertainment
Joe and Robert have helped me understand the ever changing world of marketing, business and content. And now even more with the introduction of web3 into the scene. My podcast feed was really lonely when they took their sabbatical, but thankfully they came back. Love this podcast, the Tilt, Content Inc and now $IDEA.
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