The Power Of Real Estate Michelle Moore

Carol Bass “the Practical Decorator,” a home stager in the Nashville area, returns to the studio to discuss her A.C.T.I.O.N. process to staging. Carol discusses 1) Appeal to the market; 2) Clean; 3) The space itself—defining the space; 4) Improved and updated; 5) Odor (pets, smoking, etc.); and 6) No clutter.

Michelle lays out the basics of a touch plan. She describes the value of sending personalized gifts to your raving fans, recognizing anniversaries, and reaching out. What it comes down to is “pick your hard.” Achieving success or failure is hard. You have to decide what “hard” you want.

You may come to a point in your career where you think you might be able to get more training, education, support, etc. if you change brokerages. Michelle suggests that you consider these things before you make your move: 1) have you accessed everything you can from your current broker?; 2) what do I need that my current broker can’t offer?; and 3) what will I get at the new brokerage that makes me want to move?

Many people get into real estate because—from the outside looking in—it looks easy. Michelle focuses of specific reasons new real estate agents fail: 1) the lack of accountability; 2) lack of proper training; and 3) the fact that you are on your own. In each case, you have to take the initiative and take responsibility for your time management, your ongoing education, and seeking out mentors.

Amanda Baron, a specialist in helping physicians relocate, drops by to chat with Michelle about what she has learned about creating a niche expertise in real estate. Amanda stresses that when you develop a niche, it does help your business because you become the “top of mind” agent for that niche. Of course, this doesn’t mean that you refuse other business. It is important not to be afraid to specialize in areas of real estate that evoke a passion.

Michelle is joined by Carol Bass “the Practical Decorator,” a home stager in the Nashville area. Carol begins by stating emphatically, “If you want to get the best price for your house, you have got to put its best foot forward!” Carol discusses 1) the “two-week” window for establishing your house’s reputation; 2) the psychological side to selling your property; and 3) the importance of the home’s smells.