44 episodes

This podcast helps music educators, parents and boosters work smarter—not harder—to take their music programs to the next level. If you’re looking to increase participation in and awareness of your music program so you can reach more students and improve their music education experience, you're in the right place!

Marketing Music Education with Kathleen Heuer Kathleen Heuer

    • Education
    • 4.9 • 14 Ratings

This podcast helps music educators, parents and boosters work smarter—not harder—to take their music programs to the next level. If you’re looking to increase participation in and awareness of your music program so you can reach more students and improve their music education experience, you're in the right place!

    Mac Smith of the Scouts Honor documentary

    Mac Smith of the Scouts Honor documentary

    Scouts Honor: Inside a Marching Brotherhood In this episode, Kathleen’s guest is Mac Smith, the founder of Gigantic Cranium, an independent film production outfit. Along with Tom Tollefsen, Garrick Gonzalez, John “JT” Torrijos and the other members of the team, they produced the documentary film about the Madison Scouts drum and bugle corps—Scouts Honor: Inside a Marching […]

    • 57 min
    United States Army Field Band

    United States Army Field Band

    On this episode of the Marketing Music Education podcast, I speak with Colonel Jim R. Keene, Master Sergeant Jason Stephens, and Staff Sergeant Heidi Ackerman of The United States Army Field Band. We discuss the group’s mission, where they fit in among the Army’s many other music ensembles, handling stress and burnout, and much more. In particular, we […]

    • 58 min
    NAfME President Glenn Nierman

    NAfME President Glenn Nierman

    Glenn Nierman is the current president of the National Association for Music Education. A blog post was published alleging that NAfME CEO Michael Butera made controversial comments about race and diversity at a recent event hosted by the National Endowment for the Arts. That’s when Dr. Nierman found himself near the eye of a public relations […]

    • 28 min
    NAfME & Diversity: Let’s talk about it

    NAfME & Diversity: Let’s talk about it

    There has been a stunning turn of events in the world of music education this week, and they concern diversity. The National Association for Music Education has replaced their CEO after allegations of possibly racist statements made at a NEA event. Join me tomorrow, May 13, 2016 at 5:00 pm Eastern Daylight Time as I […]

    • 6 min
    Jeff Grogan, 2017 MFA Honor Orchestra of America conductor

    Jeff Grogan, 2017 MFA Honor Orchestra of America conductor

    Read the full article about Jeff Grogan I wrote for the Music for All Orchestra America Newsletter here. Learn more about the Orchestra America National Festival here, and how students can apply to work with Jeff Grogan as a member of the 2017 Honor Orchestra of America here. Don’t forget: subscribe here on Google Play, here on iTunes, or here […]

    Dr. John Gallagher of NYSSMA

    Dr. John Gallagher of NYSSMA

    I first found Dr. John Gallagher and NYSSMA on Twitter a couple of years ago. They linked to something called a “Swiss cheese” press release. I clicked the link and found not only a treasure trove of templates for public relations—all tailored specifically for music education programs—but tumbled down a deep rabbit hole of online […]

    • 47 min

Customer Reviews

4.9 out of 5
14 Ratings

14 Ratings

Bdeuph ,

Applicable!

I'm always trying to find and learn more about promoting music in schools. Thank you for discussing important issues that are actually applicable!

The Marching Podcast Host ,

Love some Kathleen

Kathleen is a great host and has great conversations with important people in the music field. If you are interested in saving the world through music, you have to follow this podcast because she spreads the word about special people and special programs through music that will save our world. Like and follow her today.

bass blogger ,

Great resource for the music community!

Kathleen is providing a valuable service for the music educaiton community with this great podcast. I love listening to these conversations and look forward to each new episode!

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