18 episodes

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    • Business
    • 5.0 • 7 Ratings

    • video
    The New Customer: The Algorithm

    The New Customer: The Algorithm

    When big data meets retail, the result is "no demand"? In a world of apps and bots powered by big data predictive selling means that you do have to ask, your need is met before you know it. Gwen looks at how big data and changing consumer behavior is changing the thinking about what retail marketing means.

    • 5 min
    • video
    Big City, Small Boxes

    Big City, Small Boxes

    The story of how Lowe's, typically a big-box, big footprint store, packed a lot into a much smaller space by focusing on customer needs both in store and in Manhatten.

    • 1 sec
    • video
    NetShoes Case Study

    NetShoes Case Study

    A case study of a partnership between Brazilian ecommerce player NetShoes and Brazilian telecoms to provide free mobile data access to the NetShoes website.

    • 5 min
    • video
    ABCs Of Data and Shopping Today

    ABCs Of Data and Shopping Today

    Bryan Gildenberg says focusing on audience rather than channel is how to win in the new technology landscape. There are no more channels only audience.

    • 8 min
    • video
    Retailing in the IoT Age

    Retailing in the IoT Age

    David Roth looks at the speed of connection, when things communicate with each other and what that means to retailing and retailers.

    • 13 min
    • video
    Navigating the New Retail Landscape

    Navigating the New Retail Landscape

    Jon Bird on what becomes of retail and retail marketing when the landscape shatters and reconfigures.

    • 14 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Meghan Pollock ,

Meghan Pollock

Very interesting to hear different perspectives on the shopper marketing trends. Enjoyed the different lectures.

Isabelle Gordon ,

Interesting topics and case studies explored

Insightful speakers and informative graphics come together to explain trends in shopper marketing and the retail experience.

Ruby Anik ,

Marketing Consultant

The material is excellent and extremely diverse across the retail landscape. It is well presented and educational and though I am not able to see it in person, it is immaterial as the presentations come to life in these files. The Store is a valuable asset to retailers and marketers.

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