Top Agents Playbook is a regular podcast for real estate professionals in Australia, New Zealand, USA & Canada. We focus on what real estate's top agents are doing to win more business and dominate their market.
TAP 205. Is farming the future of real estate success? An interview with Launch Your Farm founder, Ryan Smith
I'm a BIG fan of setting up your farm to win more listings and make more sales. But where do you start? How big should it be and what are you doing to reach out and connect with the folks that live there? To get the answers to these questions and more, I went to Ryan Smith from Launch My Farm.
Ryan believes farming is the future for real estate success
He’s on a mission to share his new project “Launch Your Farm” with the real estate world and to ignite the same excitement in other agents.
Ryan became passionate about geographic farming after relocating a number of times over his 14 years in real estate forcing him to rebuild his business multiple times.
Having tried almost every strategy in the book, he quickly realized that combining your strategies and tactics in a hyper-local fashion was the best way to build momentum and success in real estate. That was when he became a real farming fanatic.
After coaching, training and interviewing some of the top agents across North America, Ryan realized his true passion was in showing other agents how to reach their full potential by helping them develop systems and tools to build the best geographic farming foundations for their local markets.
To learn more about geographic farming and how to grow your business, head over to LaunchYourFarm.com to get access to Ryan's podcast, marketing ideas, resources and more.
Connect with Ryan at LaunchYourFarm.com
Check out Ryan's Podcast here
TAP 204. Troy Kincaid's Price Drive Formula Revealed
Last year, Troy Kincaid (Colac Victoria) cracked the magic $1 Million in GCI. In fact, Troy recorded gross commission of $1.2 Million and he says it's largely due to the 2 PRICE DRIVE campaigns he and his team commit to twice this each year. In this video, Troy takes us step-by-step through the entire process including the lead-up or pre-launch campaign, the 6 ways he reaches out to sellers in his area, and the marketing materials he uses. Bestagents members can access everything here
TAP 203. New York City power broker navigates the changes. An interview with Louise Phillips Forbes
For over three decades, Louise has been an industry leader in New York City’s residential real estate market. With career sales expected to exceed $5 billion in 2022, she is considered one of the elite Power Brokers in Manhattan. With a list of accolades to her credit, she has been able to foster and maintain strong relationships and is regarded by clients and colleagues alike for her market insights, thoughtful guidance, and consummate professionalism. She also has passion with which she approaches each interaction, littered with extreme optimism, which is something that carried her through the darkest days of the Covid-19 pandemic.
TAP 202. How real estate agents can cash in on the short-stay rental boom. An interview with Jessica Larsen
This is happening and it's happening now!
Savvy realtors are cleaning up helping property owners short term rent their properties with the help of some amazing technology.
Okay Okay, Airbnb is huge and has massive market penetration but did you know there are dozens of other players in this space?
Also, there's a way to cut out the middle man and earn 'substantial' rental management fees if you know what you're doing.
My guest today is Jessica Larsen and she's going to show you how you can get involved wherever you are.
The following is the email Jessica sent me after our call:
Thanks for a good chat! It’s always nice to talk to someone with as much passion for the industry as I have, it makes for a better discussion :)
Here are a couple of helpful links:
Link to book a chat w/Jessica - www.calendly.com/capecodsquad
Link to Jetstream’s website for Real Estate Agents (there’s a quick and helpful video I made at the bottom of the page): https://jetstreamtech.io/short-term-rental-marketing-realtors/
Link to Jetstream’s own OTA, Leavetown.com
In the interview, I mentioned my newest partner on Cape Cod, real estate agent and property manager Sarah Rock of Rock Properties had launched her first listing this weekend. Here it is on Leavetown: https://leavetown.com/accommodation/44957787.
This same listing can be found on VRBO and Airbnb - all perfectly synced; more platforms to come soon.
This is a great example of how the listing distribution tech works. She’s up to 7 bookings since her launch this weekend and she’s already off and running signing her second listing today!
Direct booking sites are for partners with 3 or more properties. Here is a link to my branded direct booking site: www.FiveStarCapeCod.com
I have also attached the Distribution Schematic we were looking at in the interview as well as my Presentation Deck for Real Estate Agents & Brokers.
If there is anything else you think would be helpful, let me know and I’ll do my best to produce it to you.
Many thanks and all the gratitude for your time and the opportunity to be on your show today. I appreciate you!
TAP 201. Finally ...A Real Estate CRM That Does Everything! An Interview with Realia.me Co-Founder Zach Koerber
One CRM to rule them all!
If you’re sick and tired of ‘Frankenstiening’ digital platforms together to automate your real estate funnel and generate leads on autopilot then I have an idea.
I bet you want to FULLY AUTOMATE your business but getting all your online platforms to seamlessly connect is harder than winning the lottery!
And let’s not forget the time suck and tech rage you’ll suffer as you try to build your ‘monster’
C’mon, you’re not a nerdy coder, you’re a real estate agent who wants to dedicate every waking minute to getting listings and making sales.
You want to do what you love not what you hate!
Have you ever thought to yourself “Wow! It’s 2022. Why isn’t there one simple platform that can do everything I want without the time-wasting, frustration, tech rage and BS?”
Let’s say you want a complete system under one roof, one login and one domain that stores all your contacts, manages your leads with a state-of-the-art email and texting feature, offers a bunch of awesome landing pages, an epic-looking stand-alone personal website and custom websites for every listing.
These features don’t need add-ons or widgets to talk to each other because they ARE each other.
…and it’s not only a dream to drive, you get unlimited one-on-one zoom support calls whenever you want! Who the heck offers that??
And what if this WHOLE system was developed first for mobile (rapidly becoming the consumer weapon of choice) but also delivers the most amazing user experience on any hardware and browser?
Let me ask you a question. If the digital tool that does all this is available now, is SUPER affordable, and used by more than 7K raving-fan agents, would you not be prepared to crawl naked over broken glass to find out more?
In this interview with Realia.me founder Zach Koerber, you'll get up close and personal with what I believe is the most feature-laden, real estate-specific CRM available today ...and the really GREAT news is that this baby is so easy to use.
Check out Realia.me here
I'm so impressed with this platform that I have set up a very sweet deal for agents I'm working with. If you'd like more info, please email me at email@example.com
TAP 200. The Funnel King. An Interview with Trent Pool
McGrath agent Trent Pool is smashing it right now with his funnels. Here's episode 200 featuring Trent!
Good content. I strongly recommend.
One of my new fav podcasts!
One of the best agent podcasts I have heard lately.