Sonia Simone delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.
The 2 Points of Clarity that Will Make You So Much More Productive
Are you struggling to make progress on a project, a business, or something in your personal life? Find these two points of clarity for a map out of “the land of Stuck.” The difference between people who are ultra-productive and the rest of us isn’t willpower. It isn’t intelligence, or time, or money, and it... Listen to episode
Launching Your First (or Next) Digital Product
Ready to launch a digital product? Here’s are the first steps to get you moving … One of the greatest things you can do to boost your income, or just expand your options, is to launch a digital product. The tools, platforms, and options for these are better now than they ever have been. So,... Listen to episode
A Quick, Enjoyable Way to Sharpen your Vision, Goals, and Values
How do we know we’re successful? How do we set up the rules of our own game so that they serve us, and give us a more meaningful life? Jonathan Nation left a nice comment on an earlier episode about the definition of success: … What is success? What is that vision you are striving... Listen to episode
Q&A from Twitter, Independence Day Version!
The keys to good sponsored content or native advertising, content for B2B organizations, and how to make connections with the big-audience content publishers … It’s Independence Day in the U.S., and time for a Q&A! And no, those things aren’t really related at all. In this 25-minute episode, I answer questions on: Techniques for... Listen to episode
The Difference Between Mindset and Wishful Thinking
Is an “abundance mindset” the same thing as wishing really hard and making something magically appear? I don’t think it is. Here’s why … As you may have seen in my podcast a couple of weeks ago, my friend Julie Cairns’ documentary The Abundance Code has been premiering for free in the past week. (And... Listen to episode
Things I Love / Things I Hate #4: Trade Secrets, Transparency, and Lemonade Stands
When is it smart to keep your business’s “trade secrets” — and when should you blow them up? How much sharing is too much? As I was writing a quick introduction to Rand Fishkin over on Copyblogger, I got to thinking about this “transparency” buzzword. When is it good business to play your cards close... Listen to episode
Confessions of a pink-haired marketer
I don't miss an episode. Sonia's ideas, advice, and point of view are inspiring, grounding (and often amusing, too). I leave each listen (whether I've had time to finish the full episode, or must do so after the next walk or drive) motivated for action, often, with a new idea or two to try.
I'm currently obsessed with this podcast
I'm an early career content marketer and this podcast has been amazing to listen to. I am seriously addicted right now. Highest recommendations, especially for anyone involved in content marketing, or who wants to be.
Solid Good Sense About Creative Business and Life
I’ve been binge listening to Sonia’s podcasts while I get my new exercise routine going. So her encouragement about self-care rings very true. We can’t just work in front of the computer all the time. I love Sonia’s very reasoned sense of balance about business, creativity and life.