Idea Shots Tom Cox

How do you get a goat in a music video? Welcome to the mad world of French rapper Mazzington. We enjoyed some Jäger shots and discussed how he creates and releases new music - all the way from finding a beat to releasing the song to the public.
You’ll learn about the hard work behind finding your unique style, how to collaborate with other artists and creators, and owning the process so you can live without regret.
🥃 Visit idea-shots.com to get podcast updates in your inboxⓂ️ Follow Mazzington on YouTube & Instagram🔗 Connect with Tom on LinkedIn & Instagram❤️ Subscribe wherever you listen to podcasts!
Some of the questions asked:
When did you know you wanted to create music?How do songs come to you? What comes first: Concept? Beat? Lyrics? Style?Talk me through completing a song from start to finish. Do you have a routine or structure that works for you, or does it change?Social media for independent artists: how do you work with the algorithm?Music video production: How do you develop the concept and shoot it?How do you collaborate with others: models, artists, stylists, for music videos?

It seems like every business wants to try working with influencers and creators... but how can you truly kick ass with the influencer channel? To answer this question, I spoke with Daniella Capodilupo, who has 8 years of experience working with influencers, brand and agency-side.
Listen and you’ll learn how to get buy-in from influencers, how to set up effective campaigns, and the data points you need (but might not expect) that show ROI to your bosses. We even brainstormed a little on how to grow a show (like this one!) with influencers.
P.S. Ruavieja kicks butt - and no headache the next day either 💪
Visit idea-shots.com to get podcast updates in your inboxConnect with Tom on LinkedinSubscribe wherever you listen to podcasts!❤️ Leave a review and I’ll love ya

Do you feel the calling to create your own marketing agency or go freelance? Or do you just want to know how a marketing agency works? Learn from CEO and Growth Lead of Organic Growth Marketing, Nigel Stevens, who told us what to know (and avoid) when starting a marketing business, where to find clients and get referrals, and how to make an impact at a new business.
We tried shots of Three Spirit non-alcoholic beverage ‘social elixir’ and were left feeling groovy after 🍄 Use the code IDEASHOTS to get 15% off!!
Visit idea-shots.com to get podcast updates in your inboxConnect with Tom on LinkedinSubscribe wherever you listen to podcasts!❤️ Leave a review and I’ll love ya

When's the best time to get creative? When should you work on your side project? Why should you avoid brainstorming in the afternoon?

In this podcast, I turn to the daily routines of some of history's most famous creators (after a shot of Jäger) to try and answer these questions. Come and learn about the peak hours for creative work, and Honore De Balzac's crazy 'kill-self-with-coffee' routine. 
Visit idea-shots.com to learn moreConnect with Tom on LinkedinOR Twitter❤️ Leave a review and I’ll love ya

My first interview on the show is with Pavlo Pedenko, product manager of Wise, who shared his learnings on building The Product & Growth Show - a well-known podcast for product managers and marketers in Ukraine. 

We spoke about what to do first when starting a podcast, how to reach your audience, and got quite drunk on tequila.
P.S. Rule 1 on building a podcast should be if you have a microphone, then TURN IT ON. Apologies for my audio!
Visit idea-shots.com to learn moreConnect with Tom on LinkedinWatch the video version❤️ Leave a review and I’ll love yaTimestamps:
00:00 - 03:45: Welcome and shot number 1
03:45 - 06:45: Why did Pavlo start the Product & Growth Show?
06:45 - 09:45: What do you need to start a podcast?
09:45 - 13:02: The motivation to keep your podcast going (building your tribe)
13:02 - 19:15: Ideas to distribute a podcast
19:15 - 24:47: What to avoid if starting a podcast from scratch
24:47 - 28:55: How to reach out to guests
28:55 - 29:46: Shot number 2
29:46 - 34:41: How to rank on podcast platforms? (and a request for Ahrefs)
34:41 - 39:35: How to prepare for podcasts
39:35 - 50:09: Intro to SNAPSHOTS (and shot number 3)
50:09 - 53:00: Shot number 4, outro, big ol’ CTA

We’re often told to ‘put our thinking hat on’... but Edward Bono asks: which one?
In this podcast, I’ll down a shot of lemon vodka and speak about a brainstorming technique that’ll get you listening from several different perspectives and viewpoints. Try this brainstorming technique the next time you’re facing a big project or want to resolve some of life’s challenges.
Oh, and grab a drink and meet me at the bar 🥃
Visit idea-shots.com to learn moreConnect with Tom on LinkedinOR Twitter❤️ Leave a review and I’ll love ya