Ideas for Real Estate Podcast Heather Colby

Grab that pumpkin spice latte and get into a cozy mindset - it's time for seasonal marketing! Fall-themed real estate content on social is not only trending, it works in your reels, posts, carousels, and more. The secret, though, is to personalize this content with photos and videos of you. So, in today's episode, let's plan an easy fall content shoot for you as a REALTOR®!
In this episode about seasonal content for real estate, we're talking: 
-The potential found in season-focused strategies in your real estate marketing and why you should start taking advantage of it now
- How emotionally appealing, trendy, and personality-packed fall content can amplify your branding presence
- How to plan and execute an impactful fall-content photoshoot, from scheduling to poses and more to curate a collection of seasonal content
- Exactly where to use your fall content collection to maximize your marketing efforts 
-Tips and ideas for how to pose, where to capture content, props to use and more
- How to effectively leverage Instagram Reels and social media templates with compelling, personalized fall-themed content
Links mentioned throughout the episode: 
- Get the Free Fall Branding Guide: 50 Creative Ideas for Realtor Photos and Videos: https://ideasforrealestate.com/fall 
- See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/planning-your-realtor-content-shoot-for-fall-social 
- Learn more & join The Marketing Suite - use code SPECIAL for 50% off your first month - https://ideasforrealestate.com/suite
- Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910
- Follow on Instagram: https://www.instagram.com/ideasforrealestate
- View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/
The key moments in this episode:
3:00 - How fall content can elevate your social media marketing strategy to further connect with your sphere and potential customers, and why you should curate a collection of fall-themed content 
00:05:17 - Three ways to use fall content in your Realtor marketing, including tips for short-form videos like Instagram Reel
00:10:40 - How to Plan a Fall Realtor Content Shoot including tips and ideas for content, poses and more
13:15 Tips for taking your photos and videos to build your collection of fall content
15:00 Content ideas including poses and props to make it easier to plan your fall content shoot
00:17:11 - Four Categories of Poses and Props for your fall content
00:18:39 - How your seasonal marketing content can help grow your business
Summary of today's episode:
In this episode, we discuss the importance of incorporating fall-inspired content into social media posts and overall strategy for real estate agents. And while planning and executing photo and video shoots may seem overwhelming, it's worth it - and I'm sharing tips, tricks, and helpful resources to help make it easier! Creating engaging, seasonal content that resonates with your audience can help you be timely and relevant on social to further engage your sphere and attract new potential home buyers and sellers to you. So during the episode, I offer ideas to help you capture the essence of autumn in your content from poses to planning a shoot and more. Because by embracing the season and creating fall marketing content that works for you as a Realtor, you can enhance your social media presence, reach more potential customers, and strengthen your branding and engagement. 

Behind every successful real estate agent is a story - one of ongoing persistence, gained experience, and a sustainable strategy for growth. Sophie Labrèque's story showcases exactly that! I'm excited to have her on the show today to share what's working in her market and actionable ideas that you can apply back to your own marketing. Whether it's harnessing the power of social to brand yourself, how focusing on a very specific niché worked, or wins from email marketing, today's conversation is an inspiring one!
In this episode, we're talking:
-Sophie's inspiring story of success in Real Estate and the strategies that have helped her thrive
-Tips for nurturing relationships and the significant role it plays in real estate marketing
-Why you should leverage more authentic marketing strategies that personalize your efforts for a lasting impact.
-Using social media and email marketing to create a dynamic combination approach to connection
-How Sophie is using The Marketing Suite to take her marketing and business to the next level
 
Links mentioned throughout the episode: 
- See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/how-sophie-labreque-tapped-into-social-email-nich-marketing-to-find-success-as-a-realtor
 Learn more & join The Marketing Suite - use code SPECIAL for 50% off your first month - https://ideasforrealestate.com/suite
- Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910
- Follow on Instagram: https://www.instagram.com/ideasforrealestate
- View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/
Connect with Sophie: https://www.instagram.com/sophielabreque/
 
The key moments in this episode:
02: 49 - Sophie's Background 
05:50 - Leveraging Real Estate Experience for Success as an Agent 
08:30 Steps to Transitioning into a Successful Real Estate Career
12:07 - The Power of Relationship-Based Marketing
14:42 - The Importance of Customization in Marketing
16:00 - Standing Out in a Saturated Market
17:47 - The Transition to Using the Marketing Suite
19:38 - Nurturing Relationships and Staying Top of Mind
23:21 - The Importance of Consistency in Marketing
29:29 - Why focus on Personalized Marketing
31:33 - Effective Social Media Strategies
35:40 - Valuable Resources and Trainings
41:18 - Marketing from a Place of Service
43:15 - The Power of Targeting a Specific Market
48:15 - Attracting New Customers through Content - The Snowball Effect
50:40 - How to Connect with Sophie
 
Today's Guest
Sophie Labrèque, is an accomplished Residential Real Estate Broker in Ottawa, who has mastered the art of authentic and personalized marketing to grow her business and help others. Sophie found her way into real estate first as an investor and later turned her passion into a successful career as a Realtor. In today's epsidoe, she shares her first-hand account on how using social media marketing, email newsletters, and targeted, niche marketing has earned her a successful and fulfilling real estate career.
Instagram - https://www.instagram.com/sophielabreque/
Website - https://sophielabreque.com
 
Summary of today's episode:
In this episode, Sophie Labrèque, a successful real estate agent in Ottawa Gatineau, shares her insights on personalized and authentic marketing strategies in the real estate industry. She shares how she's discovered the value of customized content, identifying a niche target market, and staying in touch with past clients to foster lasting relationships. She also highlights how she's utilizing modern tools like social media and email newsletters. This episode offers valuable advice and practical tips for real estate pros looking to enhance their marketing strategies and increase client engagement. Sophie's real-life examples demonstrate the power of relationship-based marketing and the im

The success of real estate agents and their ability to better serve their customers can be ignited from the brokerage level. Whether it's through leadership strategies or direct agent support and resources, brokerages have an opportunity in today's market to define a path that leads to long-term success for both the agent and the brokerage.
Yet, what exactly should brokerages be doing and focusing on right now?
I'm joined by Dan Elzer, President of the Training Academy and acclaimed speaker, trainer, and consultant with 30 years of experience in the real estate industry. He's seen it all and worked with some of the most well-known companies to reach their goals - no matter the market.
So, if you're in brokerage leadership, you're a broker/owner, or you support agents, today's conversation is for you. We're discussing leadership, business analysis & planning, navigating today's market, strategies for agent development, recruiting, and so much more.
It's a thought-provoking conversation that I know will inspire you to take action, so tune in for realistic strategies that you need for today's market.
Links Mentioned in the Episode:
- See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/how-brokerages-can-empower-agents-to-thrive-in-todays-market 
- Learn more & join The Marketing Suite - use code PODCAST25 at checkout to save 25% off your first month - https://ideasforrealestate.com/suite
- Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910
- Follow on Instagram: https://www.instagram.com/ideasforrealestate
- View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/
-Connect with Dan on LinkedIn: https://www.linkedin.com/company/real-estate-swat-school/
-Connect with Dan on Facebook: https://www.facebook.com/realestateswatschool
-Learn more about Dan's Real Estate Swat School: reswatschool.com - use code IDEAS for $50 off
-Contact Judy@DanElzer.com for more info on Dan’s recruiting program and brokerage consulting services

Successful agents know that systems and automation can give them back their time and lead them to more closings. 
When you have funnels running in the backend of your business, you can focus more on the front end. This strategy works incredibly well for social media marketing, especially Instagram. It also centers your focus to proactively start conversations with potential customers, grow your database, and increase your business. 
One strategy generating massive results is through prompting people to engage with you through DMS (direct messages), and you can automate how this flow works using automated DMs based on triggers that you set. 
This is not a spammy chatbot approach or too techy to try. It's a way for you to automate a strategy that can generate more business, and in this episode, I'm sharing three easy ideas to get you started with lead generation, listing marketing, and more!
Links Mentioned in the Episode:
- See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/funnels-on-instagram-automated-dms-for-listings-lead-gen
- Learn more & join The Marketing Suite - use code PODCAST25 at checkout to save 25% off your first month - https://ideasforrealestate.com/suite
- Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910
- Follow on Instagram: https://www.instagram.com/ideasforrealestate
- View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/

Can paid online leads be an untapped opportunity in your business? 
Over the years, I've seen agents on the complete opposite end of the spectrum when buying leads. Some agents excel at converting the leads and are able to make it a part of their business strategy effectively. Others find cold leads difficult to nurture or don't enjoy the approach and the sales strategies behind it.
At one time in my career, I oversaw online, company-generated brokerage leads and an agent internet-lead team. I've also been part of major paid lead launches and everything from strategies to attract more leads and how to work them through the sales funnel. So, I've been in it with you from a generation, conversion, and even accountability standpoint!
So, the question remains - could online leads work for you and if they do, how do you not waste money when buying them?
Throughout this conversation, we're talking about: 
- How to evaluate where to get started and what lead source makes sense for you
- The landscape of purchasing leads in today's market
- How to leverage leads to build a database
- The lifetime value of a lead and implementing a strategic program to nurture leads long-term
- Script examples for exactly what to say when you call a lead
Tips and marketing strategies to increase lead conversion that will set you apart
And some of the biggest mistakes agents are making when it comes to leads
I'm joined by Scott DeRuiter who has nearly 20 years in the real estate industry and has held a variety of leadership positions including leading sales and business development at tech firms like Realtor.com and Top Producer, and is currently the Director of Sales and Partnerships at Sierra interactive - a website, CMR, and ad management platform. So, he not only has the insider knowledge from the tech perspective, he's also worked closely with agents and brokerages to find success with online leads.
So, tune in to learn actionable strategies to turn your online leads into an investment that works for you!
Links Mentioned in the Episode:
- See the episode's full blog and related resources here: https://ideasforrealestate.com/episodes/how-to-avoid-wasting-money-when-investing-in-real-estate-leads 

- Learn more & join The Marketing Suite - use code PODCAST25 at checkout to save 25% off your first month - https://ideasforrealestate.com/suite
- Click here to book a brokerage marketing consultation: https://ideasforrealestate.hbportal.co/schedule/627d5a00c9d70f0d801ba910
- Follow on Instagram: https://www.instagram.com/ideasforrealestate
- View more episodes, freebies, and resources on IdeasforRealEstate.com: https://ideasforrealestate.com/
- Connect with Scott on LinkedIN: https://www.linkedin.com/in/scottderuiter/
- Learn more about Sierra Interactive: https://www.sierrainteractive.com/

If you think that LinkedIn is just a place to host your resume or there's nothing new to learn, you're in for an eye-opening episode! Today, we're revealing a world of possibilities when it comes to marketing for REALTORS® on LinkedIn and the actions you can take right away to see success.
I'm joined by LinkedIn Business Strategist & Founder of the[in]academy, Salina Yeung, who shares her insider knowledge on how to leverage LinkedIn to grow your brand and business in real estate.
Throughout this conversation, we uncover:
Why LinkedIn is an opportunity for Real Estate pros
How to optimize your profile to expand your online presence and leverage the power of SEO and Google search results
What exactly you should be sharing on the platform, and what performs best
Tips for cross-marketing your content across all your social channels
Hacks for connecting with your dream audience on LinkedIn
How to turn connections into conversations + tips on just what to say in your next message
First-hand insights and knowledge from a professional LinkedIn marketer on how to use the platform to grow your business, your brand, and your network of potential customers in your market
Links Mentioned in the Episode:
Click here to download your free LinkedIn Marketing Checklist from Salina. Inside you'll find an easy-to-follow breakdown of your LinkedIn profile and what you should include in each section. That way, you can make some easy changes to help more homebuyers and sellers find you! See the episode's full blog and related resources here Click here to learn more & join The Marketing Suite - use code PODCAST25 at checkout to save 25% off your first month Click here to book a brokerage marketing consultation Follow on Instagram View more episodes, freebies, and resources on IdeasforRealEstate.com Connect with today's guest, Salina Yeung: 
Instagram LinkedIn TheInAcademy.com Join the Personal Brand Boss & learn to convert LinkedIn connections into customers. Use code ‘HEATHER’ to save $50!