40 min
Identity graph: the new customer 360 Catalog & Cocktails: The Honest, No-BS Data Podcast
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- Technology
What’s the best way to get to know your customers? For most companies the solution is creating a 360 profile using data integration, data warehouse, master data management, and a slew of marketing tools. But there is another option: the Identity Graph.
Join Tim, Juan, and guests Michael Murray and Bret Harper of Wunderman Thompson Data for a look at how and why Identity Graphs are disrupting the company-customer relationship.
In this episode, we’ll discuss what an identity graph is and why you need one, why graph technology is a game changer for understanding customers, and the true identity of St. Patrick and what he might buy if he were alive today.
What’s the best way to get to know your customers? For most companies the solution is creating a 360 profile using data integration, data warehouse, master data management, and a slew of marketing tools. But there is another option: the Identity Graph.
Join Tim, Juan, and guests Michael Murray and Bret Harper of Wunderman Thompson Data for a look at how and why Identity Graphs are disrupting the company-customer relationship.
In this episode, we’ll discuss what an identity graph is and why you need one, why graph technology is a game changer for understanding customers, and the true identity of St. Patrick and what he might buy if he were alive today.
40 min