55 episodes

The iDigress Podcast simplifies go-to-market and sales enablement strategies to grow your business. The Webby-nominated podcast hosted by Troy Sandidge, aka the Strategy Hacker®, provides actionable takeaways, insights, and proven methodologies to help you build the systems you need to achieve sustainable and scalable success in under 30 minutes!

Follow Troy on Twitter @FindTroy.
Get in touch with Troy at FindTroy.com.

iDigress is a part of the HubSpot Podcast Network.

iDigress with Troy Sandidge Troy Sandidge

    • Business
    • 5.0 • 557 Ratings

The iDigress Podcast simplifies go-to-market and sales enablement strategies to grow your business. The Webby-nominated podcast hosted by Troy Sandidge, aka the Strategy Hacker®, provides actionable takeaways, insights, and proven methodologies to help you build the systems you need to achieve sustainable and scalable success in under 30 minutes!

Follow Troy on Twitter @FindTroy.
Get in touch with Troy at FindTroy.com.

iDigress is a part of the HubSpot Podcast Network.

    Ep 55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media?

    Ep 55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media?

    Do you want to generate more growth for your business? Of course, you do. The biggest thing holding companies back from achieving their desired growth comes down to perspective. How do you perceive your marketing, messaging, and marketplace? How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand?

    The reality is many are running their marketing/sales operations like driving a car that needs an oil change, new tires, new fluids, and has a bad transmission but think just keeping gas in the tank is enough to get to their destination.

    • 28 min
    Ep 54. The Blame Game: Marketing vs Sales, Which Is Really Responsible For Growth?

    Ep 54. The Blame Game: Marketing vs Sales, Which Is Really Responsible For Growth?

    Who in your organization is genuinely responsible for growth? Is it marketing? Is it sales? Do you know?

    Is your organization even running and tracking things in an optimal way for you to know what's working and what's not?

    The reality is that many teams, departments, and groups can be doing their jobs but aren't making any progress because they are not doing their jobs as individuals that complement the strengths and negate weaknesses for the organization's greater good.

    • 29 min
    Ep 53. You're Tracking The Wrong Data, Your MarTech Stack Is Probably Abysmal, & Your Business Could Use Some S.O.A.P. If You Want To Scale This Year!

    Ep 53. You're Tracking The Wrong Data, Your MarTech Stack Is Probably Abysmal, & Your Business Could Use Some S.O.A.P. If You Want To Scale This Year!

    On this episode, I will address something your business is probably doing wrong. You're either tracking the wrong data, haven't implemented or updated your martech stack, or you haven't applied S.O.A.P. to clean your business in a way to optimize it to scale to the level you want this year. Yes, I said what I said, so you should listen to this episode to get the depths of my words to assess your business and apply accordingly.

    • 23 min
    Ep 52. iDigress Is Nominated For A Webby Award! Going Back To My Roots. 5 Critical Growth Strategies That Will Increase Any Business.

    Ep 52. iDigress Is Nominated For A Webby Award! Going Back To My Roots. 5 Critical Growth Strategies That Will Increase Any Business.

    iDigress is nominated for a Webby award!

    In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting today to increase the growth of your business.

    • 29 min
    Ep 51. Want To Skyrocket Your Business? Ask Yourself: Are You In The Right Space? How To Attract Your Ideal Customer In An Oversaturated Market.

    Ep 51. Want To Skyrocket Your Business? Ask Yourself: Are You In The Right Space? How To Attract Your Ideal Customer In An Oversaturated Market.

    Many of you are making noise but not saying what your ideal audience wants to hear.

    You may think you sound like a well-tuned symphony with your messaging, but in actuality, you might sound like nails to a chalkboard to the very people you are trying to do business with. In most cases, an increase in content creation, content distribution, content mediums, or content ad spend will never be the solution to content that was doomed to fail from its conception.

    You need to ask two questions that I will cover in this episode to figure out how to position your business for success in a very saturated market.

    • 24 min
    Ep 50. The Big 5-0! My Reflection On The iDigress Podcast & How To Create Space In Order To Reach Your Future Success!

    Ep 50. The Big 5-0! My Reflection On The iDigress Podcast & How To Create Space In Order To Reach Your Future Success!

    We made it to Episode 50!
    In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it is to create optimal space before you embark on a journey of growth and transformation in your business and for your own self-development.

    • 29 min

Customer Reviews

5.0 out of 5
557 Ratings

557 Ratings

Robjr5 ,

Episode #50 The Big 5-0

If you haven’t listened to any of Troy’s episodes you’re missing out. He does an amazing job of keeping you engaged while sharing ways to scale your business. This episode resonated with me as a business owner. Great Job Troy.👏🏾👏🏾

Moses Adat ,

Amazing Podcast

This podcast is not only very well produced but full of wisdom. I am honored to call Troy a friend and have connected with him. Thank you for delivering so much value every month.

Leeannedrin ,

Learn from the Strategy Hacker ✅✅✅

I'm learning tons of value. It's like I'm having an online course in business strategy. Really worth it! I took business administration major in marketing when I was in college but I dropped out... now, it's like destiny has given me a chance to learn and educate myself again. Thank you for putting up this podcast, Troy 🙂

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