IDS:097 Jessi Roberts – Cheekys Brand/ Backroads Boss Lady Idaho Speakeasy | Stories and advice from Idaho business owners, entrepreneurs, creators, local icons, and community leaders

Jessi Roberts is founder and CEO of Cheekys Brand as well as author of the new book, “Backroads Boss Lady” which will be available in stores and online March 5th. While there is no doubt that Jessi Roberts is a force, her personal brand of success is anything but aggressive. The author and main Boss Lady at Cheekys, Jessi’s no-nonsense attitude is tempered by a sassy, approachable personality that forms the basis of her brands authentic and accessible character. What started as a few handbags and a potential tanning salon is now a multi-million dollar clothing, jewelry, footwear and home decor retailer located in the tiny town of New Plymouth, Idaho. Jessi is a self-made success and her belief in relationship building has set Cheekys apart and won the hearts of hundreds of thousands of loyal customers.

If you want to learn more about Cheekys Brand or get something for yourself, visit: www.cheekysboutique.com If you want to read Jessi’s book, you can buy it from wherever books are sold.

Read the full Idaho Speakeasy story: idahospeakeasy.com/jessi-roberts-story