65 episodes

B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders.

Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.

If You Market Sky Cassidy (CEO) of MountainTop Data

    • Business

B2B Marketing, the If You Market podcast is a long form conversation on B2B marketing with industry experts and thought leaders.

Topics include: content marketing, account-based marketing, social media, leveraging data, Marketing Technology, branding, demand generation, marketing automation, Email Marketing, sales and marketing alignment, SEO, CRM, and other great acronyms.

    #64: Speed - Marketing to the 'NOW' Generation, with Francisco Serrano

    #64: Speed - Marketing to the 'NOW' Generation, with Francisco Serrano

    Francisco Serrano, CEO of 121 Corp, joins us to talk about Marketing to the 'NOW' Generation.  

    Francisco Serrano is a skilled branding specialist with over twenty years of experience in mid-to-large-sized organizations. He’s worked in corporate and product development, brand strategy and brand architecture, packaging and POS design, as well as in video and web development.

    • 50 min
    #63: How's Your Company Culture, with Chris Dyer

    #63: How's Your Company Culture, with Chris Dyer

    Chris Dyer comes on to discuss Company Culture. Whether your culture is bad or okay Chris tells us how to recognize culture issues and what to do about it.

    Chris is the Founder and CEO of PeopleG2, a background check company that has appeared on the Inc. 5000 list of the Fastest Growing Companies three times.  He is the author of the award winning book, The Power of Company Culture and the host of TalentTalk, a podcast about hiring and promoting talent.

    • 55 min
    #62: Growth Driven Marketing, with Mike Faherty

    #62: Growth Driven Marketing, with Mike Faherty

    This week on the If You Market Podcast we speak with Mike Faherty, CEO of ProSales Connection, about Growth Driven Marketing.  Mike gives us his 4 levers for Growth and we talk about the fastest path to revenues and how to improve the middle of the funnel.

    • 47 min
    #61: The Importance of Product Market Fit, with Michael Collins

    #61: The Importance of Product Market Fit, with Michael Collins

    Michael Collins joins us to discuss Product Market Fit.  If you want to be customer-centric you must first have a product that people want, and be able to identify those people.

    Michael is the Vice President of Marketing at Connected2Fiber, a SaaS startup focused on developing location intelligence solutions for the connectivity industry. Michael has over 10 years of practical experience in successfully planning and executing marketing and growth initiatives for both startups and Fortune 500 enterprises

    • 43 min
    #60: The Convergence of TV and Digital, with Kenneth Kinney

    #60: The Convergence of TV and Digital, with Kenneth Kinney

    We spoke with Kenneth (the shark) Kinney of Ai Media Group about The convergence of TV and digital.  We get into the importance of attribution in video, what 5G will mean for the evolution of video marketing and what you can expect in the next 5 years. 

    Yes, Kenneth loves sharks, but he is also a creative marketer, growth executive, consultant, and speaker. He is passionate about lead generation, leveraging data in omni-channel strategies, driving growth, Digital Marketing, and Advanced TV.

    • 56 min
    #59: The Non-Marketing Side of Marketing, with Meg Goetsch

    #59: The Non-Marketing Side of Marketing, with Meg Goetsch

    Meg Goetsch, Sales Strategy and Operations Lead at AWS, joins us on the If You Market podcast to talk about the non-marketing side of marketing and about how revenues, operations, and other non-marketing campaign aspects of the marketing department (and connected departments) affect marketing and are an important part of marketing success. All the stuff that when handled properly allows the marketing people to focus on creating great experiences and telling stories. 

    • 41 min

Customer Reviews

JEBirch ,

Great hosts, fun and informative

I had the opportunity to be on this podcast and it was a blast! The hosts were amazing, asked great questions and really dove into things to ensure their audience got a lot out of each guest. I highly recommend subscribing.

screamingtesticles ,

Host

Something about the host makes me want to listen more. I think the host could have a comedy pod cast as well.

Business user25 ,

Great co-host

The cohost is great, and the guests, I’m like luke warm on the host.

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