Welcome to the Internet Marketing Association's official podcast! We bring you insights insights into the future of modern marketing from the crème de la crème of thought leaders across the industry. Learn to be effective with Twitter, LinkedIn, Facebook and other social medial. Get tips and tricks on SEO, SEM, e-mail marketing and display advertising. Hear from experts at companies like Adobe, Microsoft and Salesforce about the future of modern marketing.
097 - The Power of Email Marketing with Sean Shoffstall
In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about:
Sean's role at Mapp Digital and the makeup of his team [5:20] Why they perform consumer surveys [8:15] Why the 18-35 group still prefers email [18:09] How retailers have used their engagement platform to drive results [19:23] The big mistakes companies are making [27:37] Who out there is doing this well? [35:30] What you can apply to your own business [40:08]
"MAPP Digital is probably the largest digital marketing company you've never heard of." - Sean Shoffstall
"We've been doing this marketing thing for a really long time." - Sean Shoffstall
Sean Shoffstall is a well-known and successful digital marketing entrepreneur, technology innovator and marketing strategist. Over his 20-year career, he has worked with top global brands providing leadership, strategy and execution in both B2C and B2B settings.
Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting.
096 - The Importance of Customer Experience with Catherine Blackmore
Catherine's background and role at Oracle Marketing Cloud [1:47] Why it's important to work directly with customers [4:30] Here approach to helping customers [8:03] How to differentiate your company with a culture of customer experience [12:23] Catherine's personal experience with churn as a customer [18:18] How brands can develop a greater sense of intimacy with their customers [26:45] Notable Quotes:
"Customer success is really about understanding where your customer is in their process and what problems they are facing." - Catherine Blackmore
"Customer experience will be the defining competitive advantage in the marketplace" - Catherine Blackmore
Catherine Blackmore is the General VP of Global Customer Success at Oracle Marketing Cloud. She is a thought leader and innovator in the area of Customer Success, with over 20 years of experience helping a diverse list of clients from small business to Fortune 100 customers.
The 11 Pillars of Customer Success
The Operations of Customer Success
Your First 90 Days as a Customer Success Leader
Customer Success Evolves
094 - IMPACT16 Tuan Pham and Gabby Cevallos
In this episode, we chat with Tuan and Gabriella from Colony American Finance to talk about their experience at IMPACT16, their roles at Colony American Finance, and whether or not they'll attend IMPACT17.
Tuan Pham, SVP with Colony American Finance
Gabriella Cevallos, Marketing Associate with Colony American Finance
093 - IMPACT16 Women's Leadership Group Petra Neiger
About Petra and Red Pantz [1:20] Petra's advice to young women who want to lead [3:55] Petra's favorite thing to do when she needs a laugh [4:50] How Petra battles the 3:00pm slump [6:12]
"You can't be upset when you're smiling."
092 - IMPACT16 Content Across Platforms All
Why cross-channel Content Marketing is important for the future of content marketing [3:02]
How to "make it rain" content [4:04]
How to better reach your audience [5:30]
Why you need to dedicate "inventory" to storytelling [13:40]
Why the "place to be" is video [16:35]
Why marketing is difficult [26:45]
Beginning of Q&A [35:00]
"Don't Stop Learning, Always Be Testing"
"You have to market through people, not platforms."
091 - IMPACT16 IMPACT16 Women's Leadership Group feat. Briana Ramos
"There are so many things to what makes a great leader but one of the most often overlooked is your character." - Briana Ramos
In This Episode:
What makes a great leader? [2:11] Briana's biggest advice to young women [3:40] Briana's background as a teacher in the nonprofit world [4:15] How Briana has used networking to solve specific problems [7:20] Resources:
Great show for marketers, entrepreneurs and business owners alike. The guests and host are interesting and always providing great content!
Great Internet Marketing Resource
What a great resource for the Internet Marketing industry. I enjoyed the show and expect to go further into the series and learn more.
Great resource for business men/women