Imagine Podcasting John Biethan

Today our Creative Director Sam de Santo leads you through our process of gathering information in a Creative Brief we send our clients when they engage with us in our signature Brand Discovery process.
We hope you find this useful.
Let us know if you have questions. You can email us at podcast at imagine podcasting dot com.
Sam’s contact information for his business S&G Studios is in the show notes below and yes, they’re available to help you express your brand.
Contact GUEST
Sam de Santo
S&G Studios
https://www.sandgstudios.com/ 
Do You Imagine Podcasting? Let us know. We have free things for you including The ROI of Podcasting
Our website: https://www.imaginepodcasting.com/
Listen on the go to the ROI of Podcasting https://www.imaginepodcasting.com/why
Schedule a call with us https://www.imaginepodcasting.com/contact 

Executing the Brand Discovery Process results in a Solid Podcast Brand.
This is our signature piece headed up by our Creative Director Sam de Santo.
“We all know good storytelling when we see it or when we hear it and everyone's got a story too. It's just that sometimes not everyone is great at telling that story. Because we don't do it every day. Right. So those are the waters that I swim in, telling people stories every day.
But you know, when you ask somebody, tell me about yourself, sometimes you're gonna get a very long-winded answer. Sometimes they don't know how to say it succinctly or the story meanders. Some people can tell jokes well, and some people just can't. So the ones who can tell jokes, well, you know, they have an innate sense of it.
So the long and short of all that, of me saying all that is the brand discovery document allows us to interview somebody and have them tell us everything. So they spill all their guts. We get it all, we write it all down, and we get a transcript. We're able to finally see all the 52 cards on the table, and then we can take those 52 cards and come up with a really winning hand.
Because half of what you talk about we probably don't need. But the stuff that's good, there's DNA in every conversation that you have with somebody, and people give you DNA of their story and of their business and of their passions for their business and what they do. It's in there. You just have to mine it out.
And so that's “why” the process of the brand discovery document, the different topics that we discuss. The different points that we cover get us to that DNA.” ~ Sam
The Process.
With our process, we’ll have several “brand discovery” sessions with our Creative Director. We’ll look for creative opportunities that can point to the unique brand, voice, style, content, and theme of the show. If music will be included, we’ll look for clues as to what the “sonic brand” should sound like. The results of the discovery process will be expressed on a single page that will serve as the foundation for everything else that is developed. We’ll review it in collaboration and make adjustments as necessary. Additionally, we’ll discover the show’s “title, tag lines,” and several short versions of the “show description.”
Contact Sam.
Sam at S&G Studios https://www.sandgstudios.com/ 
Do You Imagine Podcasting? Let us know. We have free things for you including The ROI of Podcasting.
Our website: https://www.imaginepodcasting.com/
Listen on the go to the ROI of Podcasting https://www.imaginepodcasting.com/why
Schedule a call with us at https://www.imaginepodcasting.com/contact 

Kristi’s sweet spot is helping service-based women solopreneurs with their marketing and strategy creating order from her client’s messy, chaotic attempts at marketing.
Welcome to Imagine Podcasting, because you have something of value to say - and we’re dedicated to solving the problem "it seems complicated and expensive." I'm John Biethan.
This episode with Kristi Mitchell was recorded in August 2021.
At that time she celebrated being on 10 podcasts as a guest. I reached out to her today, February 3rd, 2022 to get an update. She’s now been on 17 podcast interviews!
Topics and Mentions covered In today’s show
Marketing, marketing strategy, Kristi’s  Marketing Success Roadmap, podcast guesting, accountability, Luke Combs, Brene Brown on Netflix, the zodiac, creativity, trust, branding, case studies, Kent Sanders Daily Writer, and Nikki Giovanni’s quote “Writing is a conversation with reading; a dialog with thinking.”
Kristi’s Marketing Success Roadmap
This Roadmap is an achievable step-by-step guide to help you get started, organized, and ready to launch a new offering, announce new changes to your business, or simply take your digital presence to the next level. Built-in accountability and evaluation sessions are designed to keep busy business owners motivated and on track. 
Contact Kristi
 KristiMitchell.com
The  Marketing Success Roadmap
Do You Imagine Podcasting? Let us know. We have free things for you including the true ROI of Podcasting
To contact us and/or leave us an audio message visit ImaginePodcastingPodcast.com 
Produced by ImaginePodcasting.com dba Heard Not Seen Media, Inc. https://www.imaginepodcasting.com/ 

Have you thought about writing a book?
Do you have a lot of podcast episodes you’ve thought about turning into a book?
Then this episode and conversation with Lynn Smargis are for you.
Topics Covered Today
-How to write your show notes.
-Create a Mindmaps or an Outline.
-Capture your thoughts as it happens. Save your content on the fly.
-Use Descript.com to transcribe your audio.
-Use Apple’s “Voice to Text.”
-“I don’t have time to write.” 
-Everyone starts at a different level.
-The “ritual factor” and giving yourself a reward.
-Block out a “peak time” during the day and write. 
-You can start by writing just 5 minutes a day.
Sidebar: John HIGHLY suggests reading/implementing Atomic Habits by James Clear.
-Have a space that’s special, quiet, a workspace to write at.
-What is gluten?
-What are the foods to avoid gluten?
Links Mentioned in this episode
KentSanders.net and The Daily Writer podcast with Kent Sanders   
AlternativeHealthTools.com
Share Your Story with The World at IngramSpark.com 
Lynn’s Podcast: TravelGlutenFreePodcast.com
Lynn’s book: The Guide to Travelling Gluten Free
The best Gluten Free APP: The Find Me Gluten Free app
Contact Lynn Smargis
WriteForyou.me Content That Connects.
Do You Imagine Podcasting? Let us know. We have free things for you.
To contact us and/or leave us an audio message visit ImaginePodcastingPodcast.com 
Produced by ImagineP

More to come with a Co-host to share the value of podcasting and the quality of your life.
~ John Biethan, President Imagine Podcasting dba Heard Not Seen Media, Inc.
HOW Do You Imagine Podcasting? Let us know
To contact us and/or leave us an audio message visit ImaginePodcastingPodcast.com 
Produced by ImaginePodcasting.com dba Heard Not Seen Media, Inc. https://www.imaginepodcasting.com/