4 episodes

We’re proud to work with some of the top corporations and the brightest channel leaders worldwide. Hosted by Impartner CMO Kerry Desberg, the Lessons from the Edge Podcast Series features Impartner’s customers and brings to life valuable lessons and key insights from these top channel pros. Tune in and don’t miss an episode!

Impartner Lessons from the Edge Brendan Hong

    • Management

We’re proud to work with some of the top corporations and the brightest channel leaders worldwide. Hosted by Impartner CMO Kerry Desberg, the Lessons from the Edge Podcast Series features Impartner’s customers and brings to life valuable lessons and key insights from these top channel pros. Tune in and don’t miss an episode!

    The Danger of "One Size Fits Most:” Why Configuration is a Partner Experience Superpower

    The Danger of "One Size Fits Most:” Why Configuration is a Partner Experience Superpower

    Learn how giant Honeywell has revolutionized its partner experience to give every partner what they need – avoiding the dreaded “One Size Fits Most” that still plagues many channel programs. Impartner CMO Kerry Desberg hosts this edition of our customer podcast series “Lessons from the Edge” with Honeywell’s Global Head of Channel Marketing, Tim Schneller on how they made this remarkable transformation to take their partner experience to the next level.

    • 18 min
    Why SentinelOne Wins by Focusing on Being No. 1 with Partners

    Why SentinelOne Wins by Focusing on Being No. 1 with Partners

    Learn how SentinelOne’s commitment to partner success has resulted in an engaged partner network that’s become a strategic competitive advantage for the company in this crowded space.  Impartner CMO Kerry Desberg hosts this session with SentinelOne’s Sr. Director of WW Channel Programs and Operations Brian Kroneman  

    • 19 min
    Siemens Doesn’t Communicate with their Channel Partners Like You Do: See Why They’re Winning

    Siemens Doesn’t Communicate with their Channel Partners Like You Do: See Why They’re Winning

    When Siemen’s Global Director of Partner Communications and Programs stepped into her role, she found a typical partner communications scenario: Multiple tools, multiple formats, multiple languages and endless amounts of manual work.  Listen to this podcast to learn how she turned partner communications on its head – moving the company ahead in the market.

    • 16 min
    Why Right Now is The Perfect Time for a Channel Digital Transformation

    Why Right Now is The Perfect Time for a Channel Digital Transformation

    Think you missed the train on digital transformation? It’s never too late to start one - now is a perfect time. Senior Director of Global Partner Experience at Technology giant Poly, Jennifer Judy, joined Impartner on this podcast episode to talk about the digital transformation she headed in their channel program. Since implementation, their program has been able to onboard thousands of partners, all while going through an acquisition.

    • 18 min

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