15 episodes

We’re proud to work with some of the top corporations and the brightest channel leaders worldwide. Hosted by Impartner CMO Kerry Desberg, the Lessons from the Edge Podcast Series features Impartner’s customers and brings to life valuable lessons and key insights from these top channel pros. Tune in and don’t miss an episode!

Impartner Lessons from the Edge Brendan Hong

    • Business

We’re proud to work with some of the top corporations and the brightest channel leaders worldwide. Hosted by Impartner CMO Kerry Desberg, the Lessons from the Edge Podcast Series features Impartner’s customers and brings to life valuable lessons and key insights from these top channel pros. Tune in and don’t miss an episode!

    What defines partner automation excellence? Impartner’s Oliver Choron shares insights.

    What defines partner automation excellence? Impartner’s Oliver Choron shares insights.

    What are the telltale signs of a successful PRM implementation? Olivier Choron knows. With more than 25 years of big industry and channel experience behind him, Choron has spent more time reviewing partner automation implementations than arguably anyone in tech. As managing director of EMEA at Impartner, Choron guides customers large and small the world over on how to improve their partner portals. Here, he shares his latest thinking with Impartner Channel Evangelist T.C. Doyle.

    • 11 min
    Rethinking the Channel Program: Should You Ditch Outmoded Building Blocks?

    Rethinking the Channel Program: Should You Ditch Outmoded Building Blocks?

    Digital transformation and new business models have rendered some things outmoded. Here, Gina Batali-Brooks, founder and president of Is Inspired, discusses program tiers and other channel building blocks with Impartner Channel Evangelist T.C. Doyle.

    • 10 min
    Tech Giant Vertiv Scales Partner Program Massively with Impartner Automation

    Tech Giant Vertiv Scales Partner Program Massively with Impartner Automation

    With $4 billion-plus in annual revenue and more than 21,000 employees worldwide, Vertiv has a significant global footprint in tech connectivity, data use and infrastructure. But a home-grown partner automation tech stack held it back from achieving its objectives with partners. After turning to Impartner, Vertiv scaled to new heights. Learn how Vertiv improved partner satisfaction, sales agility and more in this Lessons from the Edge Video (LFTE).

    • 16 min
    The Most Important Tool Missing from Your Salesforce Toolbox

    The Most Important Tool Missing from Your Salesforce Toolbox

    You can do amazing things with Salesforce CRM and Salesforce Communities. But helping partners grow your brand and launch compelling marketing campaigns through partners isn’t one of them, says Robb Franks, Director of Sales Engineering at Impartner. In this Lessons from the Edge Video (LFTE), Franks describes the capabilities and use cases for Through Channel Marketing Automation (TCMA), which should be a staple of every channel marketer’s toolbox.

    • 13 min
    Channel 101: What Any Channel Newcomer Should Know About Partner Sales, Programs and More

    Channel 101: What Any Channel Newcomer Should Know About Partner Sales, Programs and More

    Every day, salespeople, marketers and other business professionals Google “How to start a channel.” Even channel veterans seek answers to key questions. Finally, someone has you covered. In this video, Impartner channel evangelist T.C. Doyle and Tenego Academy founder and CEO Donagh Kiernan discuss channel basics for a newly launched series, “Channel 101.” You have questions; we have answers.

    • 11 min
    How Partner Automation Gives FireMon Extra Punch in Cybersecurity

    How Partner Automation Gives FireMon Extra Punch in Cybersecurity

    After getting by with a home-grown partner automation tech stack, FireMon switched to an Impartner professional partner automation platform. Doing so helped the company scale globally and better serve partners worldwide, says Alex Iversen, Director of Field and Channel Marketing. In this Lessons from the Edge Video (LFTE), Iversen describes FireMon’s history and footprint in the channel, and its steps to stimulate more through-channel marketing with Impartner Channel Evangelist T.C. Doyle.

    • 13 min

Top Podcasts In Business