Implementing Media into the Blue Collar Community to Optimize Growth for Contractors with Patrick Carr of Blue Collar Media Group

On this episode, Mike has on Patrick Carr of Blue Collar Media Group. Patrick, the founder, has built up his content company for blue collar trades, where he works firsthand with all his customers. He found a missing piece in the industry where contractors would make media content but not the RIGHT media content representing their brand and encompassing what they do. On top of this, he takes that media and optimizes it with his team of videographers and editors.

Patrick and Mike go over being industry leaders, tactics for your business that you can implement right now that will excel it forward, and how you can set yourself up for a successful future with your brand.

Contact us! takeoff@ascenddigitalexperts.com

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ep 18

They, they know they need to do content, but they don't know how, or they don't know what to start. You make videos about all the shit that people have asked you over the last five years, 10 years, 20 years. Put that up on YouTube and then just transcribe that and take those, the, the, the content of that video and throw it into your blog.

Weakness may sound and feel good in the moment, but it's not going to be something that pays you dividends in the long run.

Welcome back to another episode of Mission Drill podcast. I'm your Mike Digital Agency episodes proudly sponsored by Team Roofer. You help with roof measurements and clean and pristine proposals. Be sure to hit up the team at roofer today. We're with Patrick Carr. None other, the, the man, the myth, the legend.

What's up, brother? Man, I really appreciate you and your team having me on. Um, I think that you are making a positive impact on the blue collar community, um, with your attitude, with just your, your character. . So it's a real pleasure to be able to join you today. Thank you very much. Yeah. I'm equally ecstatic about having you on, and I, I feel very strongly that you're doing the same, so we align in that way and I am grateful for that as well.

So thanks for coming on. Absolutely. So Blue Collar Media Group, what do you guys do? Yeah, so I'll tell you this. There are two sides to my business. Blue Collar Media Group, uh, was established to help contractors with their content. I am not a media, or I should say not a marketing guru. Um, I'm not a marketing company.

We're a content company for blue collar trades, and we have been fortunate to work with roofers and restoration first party claims attorneys, because the fact is, and you see this with your agency, is that people, they, they know they need to do content, but they don't know how, or they don't know what to start.

And my job is to help bring out their story. so that people can fall in love with that company, not just from what they do, but their people, their values, their story behind it all. Um, and hopefully build some raving fans of those companies through great content. Month in, month out, we do a subscription.

So we go out to the business. Um, I don't believe in, you know, living in the ivory tower. I want people to truly meet the companies that we work with month in, month out and fall in love with them. Um, and then I have the podcast side with the Patrick Car Show, and that is about telling the story of entrepreneurship.

Um, it could be, you know, a roofing contractor. We've been doing small businesses. I had a, um, a repair shop that we did for cars. Um, I did a guitar shop last week. Um, building custom guitars. I just enjoy hearing the story that too often men in this country don't get a chance to tell because they don't think it's special.

They don't think it's unique. And my goal is to try to show that in a different light and hopefully be able to do it in a somewhat entertaining way. I think that's a good goal. for sure. Yeah. It's, there's um, there's no money. Like people think that there's no money coming at me from it. Now we've got some great sponsors on our show and you've got roof where I see on yours and, um, that helps to keep the lights on.

But the goal is not just to, to make money, the goal is to be able to have the funds to get out there and to sit down with somebody in Missouri or in Colorado and, and tell that person a story and hear what they've been through. Because I think that people feel they're alone. Like, oh, you know, I've been doing this for 10 years, whatever you're doing, and damn, I feel like I'm the only one.

No, you're not. A lot of people feel this and it feels good to know you're not the only one perhaps going through, um, that scenario in your business. Yeah, that's, uh, I mean, I couldn't agree more. I actually just wrapped up a podcast about 45 minutes ago, and we were talking about things like being vulnerable or even just engaging in that cathartic behavior and.

What's fulfilling for me is, like you said, the same thing is like people being able to have that conversation, because if you don't talk about it, there could be a million people in the same situation as you are eerily similar, but that sense of being alone in that moment, it's taxing on the soul. It makes your days very challenging.

And to know that other people are there with you and they're going through the same type of things, there's a certain relief I feel like that comes with that. So, yeah. That's amazing, dude. Well, I, I, I always say this and you, you used the word vulnerable, and I think this is something that a lot of business owners confuse.

Um, vulnerable is a good thing, you know, but setting yourself up to be for people to show empathy or sympathy towards you is something completely different. Um, you know, saying, Hey, listen, I've, I've, I'm going through something right now. Okay, get it. Three days later, you're asking for people to support you and the b blah, blah.

You're at that point, you're asking for sympathy, not vulnerability. and I think it's a fine line that business owners need to walk, um, and understanding which one is important in the moment that you're in. Mm-hmm. . Um, and I'd rarely tell my clients that weakness may sound and feel good in the moment, but it's not going to be something that pays you dividends in the long run.

People don't want to follow a weak person. They want someone who can handle their problems, handle their business, and get it done. And if you consistently show that you can't, cuz you're trying to be vulnerable all the time and open your doors and show people your problems, I think you're going to find that people don't look at you as the same leader as if you just handled your crap and move forward.

So I think there's this line with vulnerability that sometimes gets confused. Yeah, that's a really good distinction to make. And I, I think also vulnerability is going to have, obviously there's a definition of vulnerability, but the way people perceive it, I think there's a subjective nature of it where it's not always.

Let me reveal the most inner part of my being and which would compromise me potentially as the, through the lens of the people that I lead, but say like, you know, acknowledging that your business isn't perfect and this doesn't need to be on a podcast, right? This can be with a mentor or a coach. This could be with a competitor that you're, that you work harmoniously with, right?

And you guys going back and forth. And even opening up to that level of having that conversation to me would be like kind of a form of vulnerability, especially in blue collar where I don't think that a lot of guys, I think that there's a lot of people that could benefit from having those conversations, but won't make themselves vulnerable enough to acknowledge that there's an issue and there's a lot of opportunity for improvement within that.

Yeah. I didn't, however, ever really think about what you ta, what you had mentioned as far as like going down that road of vulnerability and how that can undermine you as a leader. That's fucking fascinating. That's a really good point. I'll take it a step further cause I'm on a big kick about this right now that I won't let go of and I'm, I plan on not letting go of it for a long time.

I think business owners right now who are highly involved in social media are making the huge mistake of confusing with themself that their questions that they put onto Facebook and groups and Instagram are trying, are doing to benefit their company. I don't believe that I see far too many stupid questions being put out there on Facebook groups.

What they're doing is they'