33 min

Important Social Media Marketing Concepts You Should Understand: Part 1, Organic Social The Business Animal

    • Entrepreneurship

Remember the good ol’ days of social media when you didn’t have to think about things like key performance indicators (KPIs)? When you could post something on your social media platform of choice and know that a large percentage of your audience would see what you posted. Today we are lucky if even a tiny percentage of our “follower” count actually see the content we are posting and working so hard to create. But how do you measure how your social media content is actually doing? On this episode of The Business Animal podcast, Cara and Kim discuss the use of social media metrics to gauge the impact of social media activity through three key metrics: reach, engagement, and impressions.
Want more from The Business Animal? Here ya go!
Follow The Business Animal online at https://www.instagram.com/thebusinessanimal/ (Instagram): https://www.instagram.com/thebusinessanimal/
and https://www.facebook.com/thebusinessanimal (Facebook): https://www.facebook.com/thebusinessanimal
Visit https://thebusinessanimal.com/ (The Business Animal Podcast) at https://thebusinessanimal.com/

Remember the good ol’ days of social media when you didn’t have to think about things like key performance indicators (KPIs)? When you could post something on your social media platform of choice and know that a large percentage of your audience would see what you posted. Today we are lucky if even a tiny percentage of our “follower” count actually see the content we are posting and working so hard to create. But how do you measure how your social media content is actually doing? On this episode of The Business Animal podcast, Cara and Kim discuss the use of social media metrics to gauge the impact of social media activity through three key metrics: reach, engagement, and impressions.
Want more from The Business Animal? Here ya go!
Follow The Business Animal online at https://www.instagram.com/thebusinessanimal/ (Instagram): https://www.instagram.com/thebusinessanimal/
and https://www.facebook.com/thebusinessanimal (Facebook): https://www.facebook.com/thebusinessanimal
Visit https://thebusinessanimal.com/ (The Business Animal Podcast) at https://thebusinessanimal.com/

33 min