On this episode of The Amazon Files, I’m joined by returning guest Steven Pope from listings optimization agency My Amazon Guy. Steven is an amazing Amazon expert with a wealth of information on ecommerce, and he’s here today to share his expertise on Amazon SEO keyword practices and rankings. First up, since it’s been a little while since Steven was on the podcast, he brings us up to speed on what My Amazon Guy does and the growth it’s experienced over the last couple of years. He talks about the importance of happy employees and his aim to buck the trend of high turnover by creating a supportive culture even as stress levels in the workforce climb to all-time highs. After that, we dive into SEO, as Steven explains the impact of social trends on keyword data and how keeping track of these can reveal opportunities to improve your ranking and make more money. He also points out the importance of understanding the Amazon algorithm in order to get the most out of the keyword system.
Next, Steven runs us through the four SEO phases he runs (indexing, incremental indexing, strike zone, and the search query performance report (SQPR)) and how following these will improve your ranking with minimal effort. I also jump on Steven’s point about the SQPR to once again encourage everyone to get brand registry and trademarks for all the benefits they give you, including this report. Then Steven tells us about the courses he’s running through My Amazon Guy (including one on SEO), and I encourage everybody to invest in education, especially since Amazon doesn’t always make life easy for us! We then loop back to the SQPR, as Steven gives an example from his own business on how to utilize the report’s data to find immediate activity and action tips and also explains why he prioritizes traffic over conversion. And we close the episode with some advice from Steven on how to set the meta description of your brand store to get more exposure and control over Google and how much time you should set aside each week to spend on optimization, plus a couple of tips on raising your prices when other sellers are lowering theirs.
You can talk about SEO rankings and more in the Amazon Files and Mommy Income community. Join our Facebook group with today’s codeword MAG to learn more about bundling, ask questions, and participate in the conversation with other sellers. And if you’re ready to take your business to a whole new level, visit MommyIncome.com/Coach to schedule your one-on-one coaching call today.
This week on the Amazon Files:
Social trends and keyword data Understanding the Amazon algorithm SEO phases The benefits of brand registry and trademarking Utilizing the Search Query Performance Report Traffic vs. conversion and volume vs. margin How to set your brand store’s meta description How much time to spend on optimization
“I’d rather have margin all day long than worry about constant volume. I’m like, I don’t want to have to manage ten thousand pieces a day. How about just a hundred pieces a day at ten times the profit margin that you’re making? That’s a better deal for me.”
- Kristin Ostrander
“I feel like I spend more time focused on people and their problems and what their challenges are than I do focused on trying to actually run the company, and that, quite frankly, is actually running the company, right? Like, it’s all about people.”
“If you put employees at the top of your pyramid and have clients and customers beneath the employee—because you can’t serve two masters, they can only serve one or the other—you will have happier employees, which will make happier customers and clients because happier employees do better work. It’s just bottom line.”
“If you are kind and understanding and help people feel supported and accountable, even in relationships, and marriage, and parenting, and anything like that, people naturally perform better when they feel supported