Improve Your Targeting Strategies in Luxury Real Estate with David Collins Estate of Mind — The Art of Selling Luxury Real Estate

In this episode of Estate of Mind, Diane Hartley is joined by show regular David Collins, visionary thinker, direct mail marketing expert, and President and CEO of REAL Marketing. Diane and David discuss what’s happening in real estate right now, how to be successful in the upcoming spring market, and why effective agent-to-agent marketing is so critical in ensuring a healthy referral pipeline.

- [01:00] The Recent History of the Luxury Real Estate Market
- [03:32] How the “COVID Effect” Has Impacted Luxury Real Estate
- [06:16] Being Prepared for Luxury Real Estate Inventory Problems
- [08:22] Creating Demand for the Seller
- [16:37] How to Effectively Attract Real Estate Investors
- [22:04] Creative Targeting in the Luxury Real Estate Industry
- [24:44] Why Agent-to-Agent Marketing is So Important
- [28:36] Cross-Market Demand in Luxury Real Estate