286 episodes

It's time to get off the content creation wheel and breathe new life into that awesome content you already have. Together we'll turn your best content into multiple assets by strategically repurposing your content so that you can share on multiple platforms online and off.
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Amplify Your Awesome™ with Yong Pratt Yong Pratt

    • Business
    • 5.0, 18 Ratings

It's time to get off the content creation wheel and breathe new life into that awesome content you already have. Together we'll turn your best content into multiple assets by strategically repurposing your content so that you can share on multiple platforms online and off.
See acast.com/privacy for privacy and opt-out information.

    Raising Entrepreneurs

    Raising Entrepreneurs

    0:02 Have you ever thought about hiring your own kids or even someone else's to work inside your business?
    0:12 Most business owners are surprised when Yong inquires about including their kids in their business 
    0:36 Today’s Topic: 3 Reasons Why Kids are often the most overlooked assets inside any business and how including your kiddos, or again, someone else's if you don't have kids at home at the moment how helping them and train them is really all about training up and raising the next generation of entrepreneurs. 
    1:07 Welcome to Episode 285 of the Amplify Your Awesome™ podcast with host, Yong Pratt, also known as Dr. content 
    1:50 Why the idea of kids, business, and raising entrepreneurs is one of Yong’s passions 
    2:16 “I believe raising the next generation of entrepreneurs is one of the most important things as entrepreneurs that we can do.” - Yong Pratt
    2:57 Reason #1 why including kids in business is important to Yong
    3:20 Reason #1 why including kids in business is important to Yong and celebrating her oldest daughter’s birthday
    3:51 “The desire to want to see kids step into the special gifts and talents they possess, help them recognize those talents, and then show them ways that they can use those gifts and talents to serve other people is a big deal.” - Yong Pratt
    4:25 Bringing her kiddos into her business began by asking one simple question...What if...
    4:44 Why Yong feels like Nancy Drew most days 

    5:30 Why business owners “should” create content 
    6:04 How shifting her performing arts school and coming to the end of her Virtual Assistant’s contract fueled the “What If” question for Yong 
    8:38 Yong’s girls were raised inside her business, were included in the business with various tasks as they got older, and got to see behind the scenes 
    10:21 How the prospect of snuggling up side-by-side helped Yong’s youngest daughter become part of her business. 
    10:57 The surprising talent Yong’s 11 year-old had that helped tremendously with webinars 
    12:30 How, with her daughter’s help, their first co-hosted webinar turned out better than expected.
    13:23 How Yong’s love of tech helped fuel the tasks her daughters learned in business

    13:42 The tasks Yong’s 11 year-old learned and was hired by other businesses to do for them

    14:37 Reason/Objection #1 when it comes to hiring kids to work in our businesses
    16:12 Reason/Objection #2 and questions to ask yourself when it comes to hiring your kids
    17:55 They “KEY” to hiring your kiddos, employees, or contractors in your business 
    18:09 Reason/Objection 31 when it comes to hiring kids to work in our businesses
    18:40 The surprising discovery Yong made when she looked at the tasks her kids were doing for her and for other business owners and how it all ties into how she serves today
    20:04 In case the terms content and content repurposing are new to you, be sure to tune into last week’s podcast on today’s show notes
    20:40 Ready to start or scale your repurposing efforts? Join Yong The Content Repurposing Quickstart on Wednesday, July 15 at 9 AM PST.
    21:08 What the hands-on, do-the-work-together Quickstart Workshop includes…
    22:19 Yong’s workshop promise 
    23:09 Why the workshop is called Quickstart
    23:39 Even if most of your content is text based now, Yong will show you how to turn that into video or audio quickly
     
    24:11 What Yong’s clients normally pay to work with her one-on-one and how you can work with her for only $27!!!
    24:39 The Content Repurposing Quickstart Workshop workshop is for you if...
    24:42 (1) You are starting your content creation journey, and you want to create a repurposing system to maximize your content to its fullest. 
    24:52 (2) You are currently repurposing maybe a little bit of your content and you're looking to scale that and really go for maximum impact with your content, this workshop i

    • 25 min
    Why Content Repurposing is VITAL for your business

    Why Content Repurposing is VITAL for your business

    In this live lesson with Yong Pratt AKA Dr. Content, you'll discover:
    1. Why you might be wasting your time creating content
    2. What content repurposing actually is and why it's vital for your business
    3. How you can get started with content repurposing with Yong's help at www.yongpratt.com/284

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    • 22 min
    5 Must Listen Audiobooks

    5 Must Listen Audiobooks

    [0:00] Have you ever had an experience where you listen to a book, or maybe you read a book and you had an instant moment of clarity? 
    [0:09] An Aha?An insight that you couldn't quite grasp up until that moment in time, and all of a sudden, there it was spoken aloud or typed on a page? Well, today I'm going to share with you five must read or must listen books that have delivered a ton of moments, just like the ones I shared.
    [0:49] Discover how Yong likes to geek out  ;) 
    [1:05] How Yong has come full-circle with audiobooks  
    [1:24] Audiobooks have literally become my go-to resource for learning, relaxing, and even getting into the right headspace, especially on days when taking action feels really hard. 
    [1:42] Jim Rohn said, "For things to change, you must change. For things to get better, you have to get better. For things to improve, you have to improve. When you grow, everything in your life grows with you." 
    [2:10] Let’s talk about 5 books that have helped Yong show up and helps her work smarter, not harder
    [2:52] The backstory on how Yong came to find book #1 about Human Design 
    [4:05] What Human Design really is  
    [4:57] Book #1 by Karen Flaherty.
    [6:25] Book #2 by Kate Northrop
    [8:33] Book # 3 by Gay Hendricks  
    [12:37] Book #4 by Dean Graziosi  
    [15:52] Book number five, also by Dean Graziosi
    18:22 [Recap]
    [19:18] Let’s continue the conversation at www.YongPratt.com/283 and share which book you’ll listen to (or read first), your biggest a-has, and take-aways
    [19:47] Yong’s big (and scary) public declaration and commitment to you  
    [20:58] Come over and share your audiobook recommendations at   www.YongPratt.com/283.


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    • 21 min
    How will you use your voice for change?

    How will you use your voice for change?

    Ready to use the power of your voice and video to create positive change?
    Join Yong for the Super 7 Live Video Challenge that begins on Wednesday, June 10, 2020.
    Save your seat now. As a podcast listener, just use the coupon code VOICE and the challenge is Yong's gift.

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    • 10 min
    Recession-proofing your business part 6: Teach what you know

    Recession-proofing your business part 6: Teach what you know

    [0:00] Have you ever experienced a challenge that you've overcome? What about the skills you've learned in the process of mastering something in your business, or your personal life? Do the people around you ask questions about something that comes easily to you? 
    [0:17] If so, you'll definitely want to stick around as we dive into this final part of our recession-proofing your business miniseries. Today, we're talking about teaching what you know to others, and how it can quickly become a profit center in your business.
    [1:13] Over the past five episodes, we've been building up to today's lesson. We've been exploring ways to use what you already have to build a stronger business. While this series was created to inspire and give you tons of ways to diversify your business during the pandemic since so many of you had to do business differently, the ideas we've talked about are absolutely evergreen. 
    [2:04] If you’ve missed any of the episodes in this series you can find them all at www.yongpratt.com/281. 
    [2:19] What does teaching what you know really mean? 
    [2:23] Well, at its most basic teaching what you know, really means one of two things. The first is that you can turn a mess you've had in your life into your message, as my mentor Dean grazioso, he would say, let me give you an example. 
    [2:40] #1: Turning your mess into your message and an example of how Yong did this very thing to serve and help more parents  
    [5:45] What mess could you turn into your message? Come on over to today's show notes at www.yongpratt.com/281 and share with me the messes you could take today and turn them into your message. 
    [6:04] #2: Sharing your knowledge, your skills, your gifts, or your passions with others in a way that resonates with you. More examples of how Yong has used this idea in many ways during her 20+ years as an entrepreneur. 
    [7:36] What specialized knowledge that you have that you could share with someone today? Maybe it's a special gift. Maybe it's a talent, or even a hobby. It could even be something that comes easily to you that people ask you about all ready.  Come and share what you could teach at www.yongpratt.com/281 
    [7:57] Why this miniseries, Recession-proofing your business was created for you 
    [9:04] Come on over to today's show notes at www.yongpratt.com/281 and share your unique gifts and talents. Let's have a conversation about what lights you up and what you could teach to others today. What's calling to you right now? What is it that you could take from inside of yourself and teach others to help them on their journeys? 
    [9:33] Now you know what teaching what you know means and how you can start doing it today, let's dive in to the monetary reasons why you might want to explore this idea. 
    [10:32] What online education stats and trends mean for you and your business.
    [11:20] Stay tuned in the coming weeks as Yong will be sharing something brand new that will help you to turn what you already know and turn your mess into a message quickly and easily, even if you're starting from scratch. Until then, come on over to today's show notes at www.yongpratt.com/281 and share what you're going to teach and how you're going to contribute to the growing online education industry. Plus, you'll learn more about our brand new Facebook community, Creators Landing, and I'm also going to share my favorite tool for making teaching what you know, super easy and something you can do today. 
    [12:10] Well, there you have it, my friends, the sixth and final part of our miniseries recession proofing your business by teaching what you know. Nelson Mandela said, "Education is the most powerful weapon which you can use to change the world." Now go out there and change the world by teaching what you know.


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    • 13 min
    Recession-Proofing Your Business Part 5: Email Marketing with Ashley DeLuca

    Recession-Proofing Your Business Part 5: Email Marketing with Ashley DeLuca

    When it comes to email marketing, where do you stand?
    Are you someone that:

    Hasn't started building an email list yet preferring to connect on social media.Has started an email list that you email consistently.Is looking to scale your email marketing efforts.
    In today's episode with our guest and email marketing specialist, Ashley DeLuca, you'll learn:

    Why email marketing is relevantWhy every business (not just online businesses) needs an email listHow to start today without the tech overwhelm
    This interview was part of the Creativity & Resiliency in Small Business Summit Yong hosted back in March at the start of the pandemic. If you'd like to get access to the entire summit for free, get all the details at www.yongpratt.com/280

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    • 29 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

Nashvillemisty ,

👍🏽

Yong has a wonderful bright personality that is easy to listen to. She is wise and a calm presence in the world of entrepreneurship.

Angie TB ,

Yong is a gift to podcasters!

Yong's knowledge of and passion for podcasting is an asset for folks that are looking to create a podcast without a ton of hassle. Her actionable tips and real-world approach helps shorten the learning curve for new podcasters.

Mannly man ,

Yong is incredible

I love your energy and intelligence! It shines so brightly!

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