21 min

Audio Branding - How Sound Can Build Brand‪s‬ In Clear Focus

    • Marketing

In Clear Focus this week: Transcending language and cultural barriers with sound-based branding. We're joined by Laurence Minsky, a marketing expert and the co-author of “Audio Branding: Using Sound to Build Your Brand.” Larry discusses the theory and practice of creating entire sonic languages and how they can be leveraged for long-term brand-building. The show notes link to the case studies discussed in the episode.

In Clear Focus this week: Transcending language and cultural barriers with sound-based branding. We're joined by Laurence Minsky, a marketing expert and the co-author of “Audio Branding: Using Sound to Build Your Brand.” Larry discusses the theory and practice of creating entire sonic languages and how they can be leveraged for long-term brand-building. The show notes link to the case studies discussed in the episode.

21 min

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