In Clear Focus Bigeye
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- Business
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IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.
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Creativity, Advocacy, and Sustainability with Kate Wolff
IN CLEAR FOCUS: Guest Kate Wolff is CEO of Lupine Creative, co-chair of Do The WeRQ, and co-founder of LumiTerra. Kate shares how her career journey in advertising led her to establish Lupine Creative and co-found Do The WeRQ, an organization dedicated to increasing LGBTQIA+ representation in the industry. Kate also discusses the challenges of launching a new sustainable product, the LumiCup, and offers advice for professionals looking to make an impact aligned with their interests and beliefs.
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In Clear Focus: Sustainable Advertising with Matt Bourn and Sebastian Munden
IN CLEAR FOCUS: Matt Bourn and Sebastian Munden, authors of the new book, "Sustainable Advertising," share insights on how agencies and brands can transition to more sustainable practices. Starting with a five-point action plan, our conversation also explores the role of strategy and research in developing sustainable advertising, and how agencies can evaluate partners' sustainability efforts. Listeners save 25 percent when ordering directly from KoganPage.com - use code BIGEYE25 at checkout.
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The Marketers Guide To Creative Production with Jillian Gibbs
IN CLEAR FOCUS: Our guest this week is Jillian Gibbs, founder and CEO of Advertising Production Resources. Jillian discusses the changing landscape of video production and shares insights from her new book, "The Marketer's Guide to Creative Production." Addressing how brands can improve their content creation processes and implement more sustainable techniques, we also discuss the first Production Ready Masterclass, which provides marketers with practical, hands-on learning experiences.
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In Clear Focus: Reimagining Sampling with Jack Shannon
IN CLEAR FOCUS: Our guest this week is Jack Shannon, co-founder and CEO of Recess, a platform reimagining sampling for consumer packaged goods brands. Jack shares the platform's evolution and explains how Recess connects brands with experiential marketing events across a broad range of venues, driving targeted and measurable activations. We dive into Recess's targeting capabilities, integration with retail media networks, and new features that can enhance brands' marketing with retailer data.
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The Barbie Movie Special with Bigeye
IN CLEAR FOCUS: Olivia Scott and guests explore the Barbie movie's enduring impact, discussing its marketing strategies, brand collaborations, and cultural significance. Olivia, a UCF student interning with Bigeye's strategy team, discusses the film's exploration of femininity, empowerment, and brand collaborations. Bigeye team members Sandra Marshall, Rhett Withey, and Savannah Santiago weigh in on creative marketing, the success of brand collaborations, and Barbie's appeal across generations.
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E-Commerce Growth Strategy with Kunle Campbell
IN CLEAR FOCUS: Kunle Campbell is the author of the Bigeye Book Club selection for March, "E-commerce Growth Strategy," and co-founder of Octillion Capital Partners, a digital-first house of “good-for-you” CPG brands. Kunle discusses first principles in e-commerce, the significance of customer-centric strategies, and integrating customer feedback for improved online experiences. We also examine how to build online communities and enhance customer retention. Save 25% with promo code BIGEYE25.
Customer Reviews
Highly recommended!
Adrian provides valuable guidance to his listeners, and brings on knowledgeable guests