99 episodes

In Clear Focus provides a unique perspective on the business of advertising. The show is produced by Bigeye, an audience-focused, creative-driven, full-service advertising agency based in Orlando, Florida. Weekly podcasts explore trends in audience research, branding, creative, media, and analytics.

In Clear Focus Bigeye

    • Business
    • 5.0 • 7 Ratings

In Clear Focus provides a unique perspective on the business of advertising. The show is produced by Bigeye, an audience-focused, creative-driven, full-service advertising agency based in Orlando, Florida. Weekly podcasts explore trends in audience research, branding, creative, media, and analytics.

    Pride 2022 with Graham Nolan

    Pride 2022 with Graham Nolan

    In Clear Focus: Celebrating Pride month, our guest is Graham Nolan, the co-founder of Do The WeRQ, an organization on a mission to increase queer creativity, representation, and share of voice within the advertising industry. Graham identifies some of the Pride campaigns that have caught his eye this month and reflects on why rainbow-washing seems less prevalent this year. We also discuss some of the greatest challenges faced by people identifying as LGBTQIA+ working in the industry. 

    • 30 min
    The Direct To Consumer Playbook with Mike Stevens

    The Direct To Consumer Playbook with Mike Stevens

    In Clear Focus: Our guest is Mike Stevens, the author of The Direct To Consumer Playbook: The stories and strategies of the brands that wrote the DTC rules, this month's Bigeye Book Club selection. Reflecting stories from the founders of Tails.com, Huel, and Casper, Mike shares valuable insights about what works in the DTC space today. IN CLEAR FOCUS listeners can claim a 20 percent discount on The Direct To Consumer Playbook at KoganPage.com by using the promo code BIGEYE20 at checkout.

    • 27 min
    Inclusive Marketing with Jerry Daykin

    Inclusive Marketing with Jerry Daykin

    In Clear Focus: Our guest is Jerry Daykin, an internationally recognized expert in inclusive marketing. Reflecting on his personal experiences as a gay man, Jerry speaks to the business benefits of representing marginalized groups of consumers and discusses how brands should approach activations during Pride Month. In Clear Focus listeners can claim a 20 percent discount when pre-ordering Jerry's new book, Inclusive Marketing, at KoganPage.com, by using the promo code BIGEYE20 at the checkout.

    • 34 min
    ENVISION 2022 - Andy Sheldon, Think Straighter

    ENVISION 2022 - Andy Sheldon, Think Straighter

    In Clear Focus: Bigeye recently released ENVISION 2022, an on-demand video exploring key findings from our report, Retail Disrupted. This week's podcast is an extended interview with ENVISION guest Andy Sheldon, founder of the direct-to-consumer consultancy Think Straighter. During our interview, Andy shared insights from his tenure as Chief Creative Officer at Home Shopping Network and discussed where he sees untapped opportunities for DTC brands to leverage social livestream shopping.

    • 26 min
    In Clear Focus: Nick Wolny on the LGBTQ Economy

    In Clear Focus: Nick Wolny on the LGBTQ Economy

    The LGBTQ economy is changing advertising, and provides many creators with a viable alternative to traditional employment. Guest Nick Wolny is a prolific writer and the founder of Camp Wordsmith, a business and writing incubator for entrepreneurs. Nick offers advice for anyone considering becoming an independent creator, and explains the LGBTQ economy is pushing the importance of values and ethics within brands. Nick also shares his views on artificial intelligence-based writing tools.

    • 30 min
    ENVISION 2022 - Ingrid Milman-Cordy, Nuun Hydration

    ENVISION 2022 - Ingrid Milman-Cordy, Nuun Hydration

    In Clear Focus: Bigeye recently released ENVISION 2022, an on-demand video exploring key findings from our report, Retail Disrupted. This week's podcast is an extended interview with ENVISION guest Ingrid Milman-Cordy, who leads digital marketing and e-commerce for Seattle-based Nuun Hydration. During our interview, Ingrid shared surprising insights about channel strategy, Nuun's e-commerce tech stack, and why she believes the metaverse and Web3 offer brand marketers exciting opportunities. 

    • 28 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

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