11 episodes
In Conversation by Compass Studio Compass Studio
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- Business
Short but sweet interviews with Australia's best in class Brand Managers about how they get marketing in the purpose-led space so right.
Natalie Dean-Weymark, co-founder and co-director at Compass Studio, sits down with a host of best-in-class Brand Managers. In their 20 minute conversations, they’ll unpack the strategies behind their favourite campaigns, and where they go for inspiration.
If you've ever wanted to get in the head of the marketer behind your favourite purpose-led brand - this is the podcast for you!
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In Conversation with Natalie Dean-Weymark from Compass Studio
Welcome to the chat!
This episode covers how to tell your people and the world that you're a B Corp with Natalie Dean-Weymark, Co-Founder and Director of Compass Studio.
Having completed the business impact assessment, certified, and re-certified Compass Studio as a B Corp, Nat has a wealth of experience in this space. She's navigated communicating B Corp certification both internally and externally as Compass, and now she's helping other brands to do the same. This episode is hosted by Compass Studio's Senior Digital Manager, Erin Stafford.
If you're an aspiring, existing or re-certifying B Corp, this one's for you.
Keen to get involved with In Conversation? Drop us a line here at hello@compass-studio.com
Thanks for joining the chat. -
In Conversation with Andrew Davies from B Lab Australia & Aotearoa New Zealand
Welcome to the chat!
With B Corp month well underway for 2024, we thought what better way to celebrate and share a better understanding of this community than chatting with the man himself, Andrew Davies, CEO of B Lab Australia & Aotearoa New Zealand.
We talk:
► Everything you need to know about becoming a B Corp,
► Ways current B Corps can boost their impact, and
► Why it even matters (hint: B Corp is shaping the future of business)
Keen to get involved with In Conversation? Drop us a line here hello@compass-studio.com
Thanks for joining the chat. -
In Conversation with Laura Haddock from Unyoked
Welcome to the chat!
On today’s show: Laura Haddock, Marketing Manager at Unyoked dishes her advice to Brand Managers on purpose-led marketing. Together, we chat about Unyoked’s exciting recent crowdsourced nature study and the challenges of changing consumer perceptions and behaviours in a competitive market.
This week, Laura recommended reading ”Emotion By Design” by Greg Hoffman and listening to “Unreasonable Hospitality” audiobook by Will Guidara.
Keen to get involved with In Conversation? Drop us a line here hello@compass-studio.com
Thanks for joining the chat. -
In Conversation with Jordan Eagle from Bellroy
Welcome to the chat!
On today’s show: Jordan Eagle, Content Partnerships Lead at Bellroy dishes her advice to Brand Managers on purpose-led marketing. Together, we chat about Bellroy's user-generated content programs to source content from their customer base.
In an era in which consumers crave real-experiences and connection, by harnessing the influence of user-generated content, Bellroy is ensuring the voice of their community becomes the most compelling storyteller for the brand.
This week, Jordan recommended reading “Stolen Focus, Why You Can't Pay Attention” by Johann Hari and listening to digital culture journalist, Jules Terpak.
Keen to get involved with In Conversation? Drop us a line here hello@compass-studio.com
Thanks for joining the chat. -
In Conversation with Jonny Day from Capital Brewing Co.
Welcome to the chat!
On today’s show: Jonny Day, Marketing Manager at Capital Brewing Co dishes his advice to Brand Managers on purpose-led marketing. Together, we chat about how to navigate uncharted territory, while preserving authentic community integration, in a way that remains true to the brand.
This week, Jonny recommended reading “Surfer's Journal”, “We Are Explorers”, “Finding Ultra” and “Marketing Week”. And listening to “Rich Roll” podcast and the voices of John Moore the Creative Director of Outerknown and Mark Ritson.
Keen to get involved with In Conversation? Drop us a line here hello@compass-studio.com
Thanks for joining the chat. -
In Conversation with Mia Bacarro | Ben & Jerry's
Welcome to the chat!
On today’s show: Mia Bacarro, the Integrated Marketing Manager at Ben & Jerry’s dishes her advice to Brand Managers on purpose-led marketing. Together, we chat about how Ben & Jerry’s uses ice cream as an effective entry point into their grassroot activism campaigns.
This week, Mia shared that she finds inspiration from the likes of Adam Grant, James Clear and Esther Perel.
Keen to get involved with In Conversation? Drop us a line at hello@compass-studio.com
Thanks for joining the chat.