100 episodes
The Big Story AdExchanger
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- Business
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4.7 • 40 Ratings
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Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.
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Hidden Made-For-Advertising (MFA) - E288
Inside Forbes’ hidden MFA site, and the industry reactions to the ad-crammed subdomain. Plus: a dispatch from the Global Privacy Summit in Washington D.C., where ad tech is a hot topic.
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Ad Tech’s Performance Review
TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands.
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Bot Or Not?
Inside the Nubai Ventures lawsuit against Outbrain. Plus: The broadcaster-backed joint industry committee and the Media Rating Council clarify their complementary roles.
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Goodbye, Outstream: The Digital Video Classification Shakeup - E285
More granular video classifications are replacing outstream video. But the move may devalue some inventory. Plus: GPTs are coming for contextual.
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MFA: The A Is For Arbitrage … And Adalytics - E284
Why the 4A’s is hosting secret meetings to redefine MFA from “made for advertising” to “made for arbitrage.” Plus, a new report from Adalytics reveals that MFA-blocking solutions aren’t as effective as tech vendors claim.
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Privacy Sandbox Isn’t Passing The Test - E283
In a world without cookies, ads aren’t viewable and yield goes down. But it’s still early days. Mediavine SVP Amanda Martin shares early results from its Privacy Sandbox tests.
Customer Reviews
Amazing content!
Got into a few episodes, and the content is great! I love how she leads meaningful conversations with his guests who bring so much experience to the table. Very informative!
Political Hacks
Hard to take pod seriously when they are such committed leftists who misrepresent anything they do not support.
Keep it up
Great podcast for understanding the ad ecosystem but the sound is never loud enough. They need better mics!