Growing a SaaS? Yeah, that's hard. Growing a SaaS without a clue what you're doing from a marketing and growth perspective? Pretty much impossible. Especially if you want to break the $100K MRR mark. Your host Asia Orangio (previously Asia Matos) breaks down the marketing myths and lays the foundation for SaaS and startup founders to grow their businesses with strategies and tactics that actually work — no matter if you're bootstrapped or VC funded. Listen, learn, subscribe, and execute.
About your host: Asia Orangio is the CEO & Founder of DemandMaven. Asia helps founders of early-stage startups reach their MRR goals through proven growth strategies and demand generation. In early 2018, Asia founded DemandMaven — a consulting firm dedicated to helping bootstrapped and funded early-stage startups build revenue-generating marketing engines. Previously, Asia served in a number of marketing roles, but most notably as head of marketing at Hull where she helped the team 10.5x in growth, and #FlipMyFunnel / Terminus as demand generation manager.
EP. 15: How to prioritize your growth ideas
As a founder, you probably think of new growth ideas everyday. But how many of the ideas do you follow through on? Deciding how to prioritize your growth ideas is the critical first step to implementing them.
In this episode of InDemand, Asia Orangio, founder of DemandMaven, walks through the different frameworks you can use to evaluate your growth ideas and decide which you will prioritize.
Ep. 14: Can you measure product-market fit?
How do you know if you have product-market fit? You measure it! In this episode of InDemand, Asia Orangio, founder of DemandMaven, breaks down the different ways to think about measuring product-market fit and how to apply it in your SaaS business.
Ep. 13: How product-market fit ACTUALLY works
Does your business have product-market fit? Are you sure? There can be a lot of grey area when it comes to understanding your business's product-market fit, but with a bit of examination, we can bring clarity to the topic and plot a course for strengthening your products fit with the market.
In this episode of In Demand, Asia Orangio, founder of DemandMaven, breaks down product-market fit and how to think about measuring and improving your own product-market fit as you bring to market and grow your product.
EP12: How Long Does it Take to See Marketing Results
When it comes to measuring marketing nuance is key. For every market, product, and business, the results of marketing have their own specific context. To understand when you should be expecting results from your marketing efforts, you need to understand the context of that work.
EP11: Why Every Founder Needs a Market Vision
We all start our businesses for different reasons. For some, it is a personal pain point--a problem that we want to solve for ourselves. For others, it is a person or group that we want to help. No matter how you start as a founder, it is crucial that you find the big why for your business--the reason your business exists.
EP10: How to Compete in an Overcrowded Market
In this episode of In Demand, Asia Orangio, founder of DemandMaven, shares the principles for growing a SaaS company when you are competing in an overcrowded market.
At DemandMaven, we just wrapped up a project for a client that was in one of the most competitive markets. While we had some incredible wins, we also had many lessons learned. We distilled those lessons into 6 principles for founders to apply when they are entering a highly competitive market.
Dive deeper by reading the full article that inspired the episode: https://demandmaven.io/lessons-learned-from-competing-in-an-overcrowded-market/
You’re going to need a clear, competitive differentiator. This differentiator is what makes you different, better, and special. It sets you apart from everyone else. Maybe you’re tackling a specific pain for a specific audience better than the other guys.
It’s going to have to actually be better than all of the other competitors. “Better” is also not as cognitively clear because to almost every founder, their product already is “better”. But it has to be recognizably “better” to the customers as well. They’ve got to feel that “betterness”.
If it’s not better, it’s going to have to be a little cheaper, although some would argue this would need to be the case regardless as a new player in a highly-competitive market.
Have zero friction to signing up and becoming a paying customer. It needs to be pretty easy to make a decision about the product and actually sign-up. Some would argue that adding barriers to entry would increase demand, but that totally depends on how many competitors there are and how frictionless they appear to be. Time to value is also a critical component when weighing how to approach this. The longer time to value, the less friction you’ll need to have.
Find a channel with the most opportunity. If you’re in an extremely crowded market, then it’s likely that most acquisition channels will be tapped (and maybe maxed out with extremely high CPLs). You’ll need to follow basic rules on ARPU and adjust CAC accordingly, but after that, prioritize the channels you can either beat the competition at, are totally untapped, or both!
Lean into your strengths skill-wise and resource-wise. This one’s a tough one because they’re not always obvious and it seems like a weird thing to list. But knowing the competitive landscape, you’ll need to identify what you can provide that’s better and different from a marketing perspective. So if you’re good at speaking, networking, writing, building, whatever — leverage that because it (usually) can’t be copied. All of that, of course, within the context of what your buyers are most likely to do, consume, and care about.
These 6 basic principles are really just the start. To stay competitive in a cr
Customer ReviewsSee All
Asia is awesome!
When it comes to demand gen for early stage SaaS companies, and how to actually get to $100K in monthly revenue, there’s no better expert than Asia Matos. She’s an amazing marketing and sales leader, plus she has a voice for radio. Startup founders should tune in and learn about how they can scale their early-stage companies.