67 episodes

STANDOUT on LinkedIn: in:dispensable truths, tools, and tips is a podcast focused on bringing our LinkedIn expertise and experience to listeners. For over 10 years, we have enabled professionals in reaching their career and business goals on LinkedIn, helping them show up, grow their sales pipeline, and land a new career. Listen to develop and increase your Significance over Time with Authenticity, Networking, Dedication, Open-mindedness, Understanding, and Tenacity on LinkedIn, and unlock new opportunities on LinkedIn you never imagined possible.

STANDOUT on LinkedIn Colleen McKenna

    • Business
    • 4.4 • 8 Ratings

STANDOUT on LinkedIn: in:dispensable truths, tools, and tips is a podcast focused on bringing our LinkedIn expertise and experience to listeners. For over 10 years, we have enabled professionals in reaching their career and business goals on LinkedIn, helping them show up, grow their sales pipeline, and land a new career. Listen to develop and increase your Significance over Time with Authenticity, Networking, Dedication, Open-mindedness, Understanding, and Tenacity on LinkedIn, and unlock new opportunities on LinkedIn you never imagined possible.

    Rare Patient Voice

    Rare Patient Voice

    On this episode, Colleen is joined by Wes Michael, President, and Pam Cusick, Senior Vice President of Rare Patient Voice. Rare Patient Voice helps patients and caregivers voice their opinions through surveys and interviews to improve medical products and services. With Intero Advisory, Wes and Pam began their  LinkedIn training in 2018. They have had tremendous success using LinkedIn for their branding, sales funnel, and organic growth.

    0:53 Introducing Wes and Pam

    3:55 Starting Rare Patient Voice

    6:41 Using LinkedIn in the beginning

    8:30 LinkedIn coaching since 2018

    13:06 Being the face and leader of the organization

    16:50 Virtual events during COVID

    18:50 LinkedIn versions

    20:50 Patient advocacy

    21:20 Expanding business overseas

    24:30 Time dedicated to LinkedIn

    31:55 Get connected

    34:51 Outro



    Rare Patient Voice

    https://rarepatientvoice.com/

    https://www.linkedin.com/company/rare-patient-voice/

    https://www.facebook.com/rarepatientvoice

    https://www.instagram.com/rarepatientvoice/

    https://www.youtube.com/rare-patient-voice/



    Pam Cusick

    https://www.linkedin.com/in/pamcusick/

    pam.cusick@rarepatientvoice.com



    Wes Michael

    https://www.linkedin.com/in/wes-michael-7a17334/

    Twitter @wesmichael

    wes.michael@rarepatientvoice.com



    Intero Advisory Founder and CEO Colleen McKenna

    https://www.interoadvisory.com

    https://www.linkedin.com/company/interoadvisory/

    https://www.linkedin.com/in/colleenmckenna/

    Instagram @interoadvisory

    • 35 min
    Sales Training & Leadership with Chris McDonell

    Sales Training & Leadership with Chris McDonell

    Chris McDonell is the President and CEO of McDonell Consulting Group/Sandler Training, a global sales training and consulting firm. Using the “Sandler system,” Chris trains and develops leaders and salespeople so they can excel in their careers. Additionally, he helps organizations avoid hiring mistakes. Colleen and Chris discuss turnover, digital fluency, recruiting pitfalls, marketing content, and the evolving buying process.

    0:00 Intro

    1:10 Chris’s background

    2:00 Focus of leaders

    7:15 Cost of turnover

    7:48 Recruiting pitfalls— job posting, behavioral interviewing, biases  12:23 Proactive and reactive recruiting

    14:54 Sales professionals

    17:02 O.C.D. One Contact Disorder

    17:49 Digital fluency

    24:04 Online content to help buying process

    27:10 Selling at large companies

    29:10 K.A.R.E. Keep, Attain, Recapture, Retain

    31:45 Digital Tools, LinkedIn Sale Navigator

    34:34 Connect with Chris

    36:06 Outro



    Mentioned

    https://www.underarmour.com/en-us/

    hubspot.com

    vidyard.com

    business.linkedin.com/sales-solutions



    Chris McDonell

    https://www.mcdonell.sandler.com

    https://www.linkedin.com/in/chrismcdonell/



    Intero Advisory Founder and CEO Colleen McKenna

    https://www.interoadvisory.com

    https://www.linkedin.com/company/interoadvisory/

    https://www.linkedin.com/in/colleenmckenna/



    Instagram @interoadvisory 

    colleen@interoadvisory.com

    • 36 min
    Colleen McKenna + Bryan Howe

    Colleen McKenna + Bryan Howe

    Bryan Howe is a Senior Associate at Sheffield Haworth, a global talent consulting firm based in London. He has spent his whole career working in the recruiting field, so he’s able to provide valuable advice to both employers and job seekers in today’s fast-moving, candidate-driven market. The newest recruiting trends, Zoom, referrals, and LinkedIn's role in networking and job searching are among the subjects Colleen and Bryan cover today.



    0:00 Intro

    1:10 Bryan Howe’s background

    3:08 Latest trends

    5:07 Small vs large companies

    7:18 Zoom

    10:04 Candidate-driven market

    10:46 Recruiting with LinkedIn

    14:14 Career breaks

    17:20 Networking

    19:41 Referrals

    24:45 Opportunity for a career change

    28:55 Sheffield Haworth

    30:55 Outro



    Books Mentioned

    “The Power of One More” by Ed Mylett

    “The Alliance” by Reid Hoffman



    Bryan Howe

    linkedin.com/in/bryan-howe

    https://www.sheffieldhaworth.com



    Intero Advisory Founder and CEO Colleen McKenna

    https://www.interoadvisory.com

    https://www.linkedin.com/company/interoadvisory/

    https://www.linkedin.com/in/colleenmckenna/

    Instagram: @interoadvisory 

    colleen@interoadvisory.com

    • 31 min
    Recruiting with Jim Cusick

    Recruiting with Jim Cusick

    What is the most valuable asset to a company? Its people. Jim Cusick, Talent Strategy and Operations Lead at Intero Advisory, talks about the significance of recruiting and establishing relationships on LinkedIn at all times, good and bad. Whether navigating a tight labor market or impending recession,  LinkedIn is a valuable resource for recruiters to make a positive connection with skilled individuals.

    0:00 Intro

    1:10 Jim Cusick

    3:58 The War for Talent

    4:46 LinkedIn for recruiting

    6:55 Why it’s important

    7:46 Seek guidance

    9:12 Outro



    Mentioned

    “How Well Are You Executing Your Recruiting And Retention Strategy?” By Colleen McKenna  https://www.interoadvisory.com/2022/06/recruiting-retention-strategy/

    “Winning the War for Talent: Recruit, Retain, and Develop The Talent Your Business Needs to Survive  and Thrive” Book by Chris Czarnik



    Jim Cusick

    https://www.linkedin.com/in/jimcusick1/

    jim@interoadvisory.com



    Intero Advisory Founder and CEO Colleen McKenna

    https://www.interoadvisory.com

    https://www.linkedin.com/company/interoadvisory/

    https://www.linkedin.com/in/colleenmckenna/

    Instagram: @interoadvisory 

    • 9 min
    Colleen McKenna + Jonathan Oleisky

    Colleen McKenna + Jonathan Oleisky

    Jonathan Oleisky is the President of Kalix Marketing, an educational marketing firm specializing in independent, private, charter, and public schools and institutions of higher education. Jonathan and Colleen discuss how digital marketing has evolved over the years as Kalix marks its tenth anniversary. The use of search engines, market research, Facebook, LinkedIn, paid marketing, and authentic relationship building has led to Kalix's continued success.

    0:00 Introductions

    1:12 Jonathan’s background

    5:50 Ten years of Kalix

    9:05 Social platforms and billboards

    17:06 Paid campaigns, authentic

    20:10 Invest in market research

    22:10 Reputation

    26:00 Search engines and algorithms

    28:36 Is LinkedIn becoming Facebook?

    35:25 Closed network

    37:14 Security and hackers

    44:22 Key takeaways

    45:06 LinkedIn success story

    47:15 Outro



    Jonathan Oleisky

    linkedin.com/in/jonathanoleisky

    http://www.kalixmarketing.com

    Twitter @joleisky



    Intero Advisory Founder and CEO Colleen McKenna

    https://www.interoadvisory.com

    https://www.linkedin.com/company/interoadvisory/

    https://www.linkedin.com/in/colleenmckenna/

    Instagram @interoadvisory 

    colleen@interoadvisory.com

    • 47 min
    Colleen McKenna + Ann Beegle

    Colleen McKenna + Ann Beegle

    Ann Beegle is a leadership coach and certified Working Genius Facilitator. She started her career in politics and non-profits before enrolling in the prestigious Georgetown Leadership Coaching Program.  Following that, she discovered Working Geniuses and became certified to conduct assessments. Ann unpacks the differences between the six geniuses and explains how organizations benefit from being self-aware of their strengths and weaknesses.

    0:00 Introductions

    2:19 Ann’s background

    5:44 Georgetown Leadership Coaching Program

    7:46 Working Genius & The Table Group

    10:46 20% Personality 80% Productivity

    13:58 The 6 working geniuses, WIDGET

    18:52 Why it’s important

    21:30 Coffee cup analogy

    28:18 The Six Types of Working Genius by Patrick Lencioni  

    32:08 Connect with Ann

    33:30 Outro



    Ann Beegle

    https://annbeegle.com

    https://www.linkedin.com/in/annbeegle/

    https://www.workinggenius.com

    https://www.tablegroup.com



    Intero Advisory Founder and CEO Colleen McKenna

    https://www.interoadvisory.com

    https://www.linkedin.com/company/interoadvisory/

    https://www.linkedin.com/in/colleenmckenna/

    Instagram @interoadvisory

    colleen@interoadvisory.com

    • 34 min

Customer Reviews

4.4 out of 5
8 Ratings

8 Ratings

Aliz25 ,

Cudos to Sydney

I am a Business Developer in tech industry and the information shared by Sydney for Sales Navigator is priceless. I am so happy that I found this show.

mc_prositely ,

A breath of fresh air ...

The host and guests are so relatable for a young business owner trying to sift through the facts and fallacies. If you’re tired of podcasts with tech titan CEOs and “unicorn” startup founders, this is a great place to start.

BrynneTillman ,

Tips about leveraging LinkedIn

I really enjoy the content and purpose of this Podcast as well as the implantable take-always!

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