Event Experience Bizzabo
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- Business
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Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.
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Harnessing the power of TIME100’s influential people lists for event success with Dan Macsai
In this episode, hear from TIME Executive Editor and Chief Events Officer Dan Macsai, whose dual role sees him curating influential people lists like the TIME100 while spearheading the magazine's event portfolio. Macsai shares insights into the list-making process and the challenges and triumphs of executing events in new locations.
He also emphasizes the importance of community building beyond events, leveraging editorial content to create year-round engagement and the indispensable human element in the age of AI. This episode provides a unique look into the strategies that make TIME's events successful, the power of lists in fostering community, and the evolving landscape of event planning in 2024.
Here’s what you’ll hear about in this conversation:
1. How TIME's editorial lists serve as a core strategy for developing meaningful events and fostering influential communities
2. The challenges, importance of community grace, and thrill of expanding TIME's global footprint in uncharted territories like Africa
3. The importance of meeting attendee expectations to deliver more than just a one-off gathering
For the full transcript and additional show notes, visit https://www.bizzabo.com/podcast/dan-macsai-TIME100-events
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Show me the money: Navigating event sponsorship and strategy challenges
In this episode, you’ll learn about the evolving landscape of event sponsorships in 2024, providing invaluable insights for event professionals grappling with sponsorship challenges from three industry powerhouses:
1. Arianna Black, Director of Events and Digital Experience for Women In Product
2. Evan Babins, Event Manager for Intuit
3. Jennifer Feeney, Head of Event Sponsorships for The New York Times
Together, they explore strategies for engaging sponsors, navigating budget constraints, and enhancing the sponsor experience to secure early commitments and maximize ROI. The conversation offers a blend of personal anecdotes, practical tips, and forward-thinking approaches to crafting meaningful partnerships with sponsors in an industry where expectations and dynamics are continuously shifting.
Here’s what you’ll hear about in this conversation:
1. How to craft compelling sponsorship packages that offer real value and incentives for early sign-ups is crucial in today's competitive environment
2. Ways to build and maintain strong relationships with sponsors by listening to their needs and aligning with their goals can lead to more meaningful and lucrative partnerships
3. The power of creativity in how sponsorships are pitched and delivered can help stand out and cater to both large corporations and smaller organizations, enhancing the overall event experience for sponsors.
For show notes, the transcript, and more, visit -
Corporate social responsibility in events: It’s just good business with Pauline Kwasniak
In this enlightening episode, we’re joined by Pauline Kwasniak, a seasoned event professional and advocate for integrating corporate social responsibility (CSR) in events. As CEO at Finedeeds.com — a platform for businesses and events to engage employees and measure their collective social impact — she discusses the importance of CSR in creating memorable and impactful events.
She emphasizes that doing good is not only a noble pursuit but a strategic business decision. Through her work, Kwasniak aims to make CSR an industry standard, underscoring the role of events in driving social change and fostering a sense of community.
Here’s what you’ll hear about in this conversation:
1) How incorporating CSR into events boosts marketing, enhances brand image, and meets attendee expectations for social impact
2) Why CSR initiatives must resonate with an event’s audience and stakeholders in a meaningful way to create a memorable experience and amplify social impact.
3) The trend toward showcasing social impact footprints and how growing CSR initiatives indicate a greater expectation for events to contribute positively to societal and environmental causes
For the full transcript and additional show notes, visit www.bizzabo.com/podcast/pauline-kwasniak-CSR-in-event-management -
Mud, music, and grit: Building the ultimate festival community with Billie Jo Aasen
In this episode of Event Experience, host Rachel Moore sits down with Billie Jo Aasen, CEO of The Festival Company, to dive into the muddy waters of organizing Canada's largest mud and music festival: Extreme Mudfest, a four-day mud and music festival located in Cold Lake, Alberta, Canada.
With a decade of experience under her belt — and a journey from aspiring country singer to festival mogul — Aasen shares the highs and lows of festival planning, from the early days of scraping by to the triumphant moments of sell-out success. The conversation covers the challenges of scaling an event, the importance of knowing your audience and building community, and the unexpected hurdles of weather and logistical nightmares.
Bonus: Aasen announces a second Mudfest location, marking a new chapter in her mission to bring the spirit of extreme motorsports and music to a broader audience!
Here’s what else you’ll hear about in this conversation:
1. How Aasen transformed a passion for country music and community into the founding of Canada's largest mud and music festival
2. Balancing authenticity and knowing your market with the importance of strategic growth and continuous innovation
3. The critical role of resilience in the event industry, underscoring the financial and emotional challenges of festival planning
For the full transcript and links to things mentioned in this episode, visit www.bizzabo.com/podcast/billie-jo-aasan-mudfest-festival-planning! -
Turning post-event data into event success with Nicola Kastner and Jon Wolff
Tune in as Host Rachel Moore dives into the intricacies of using post-event data to shape future event successes with industry experts The Event Strategist Founder Nicola Kastner and Lenovo Global Events Manager Jon Wolff.
The discussion opens up the challenges of analyzing event data, the potential of AI in streamlining this process, and the practical steps toward transforming these insights into actionable strategies for 2024. Through a blend of expert opinions and actionable advice, the conversation sheds light on the crucial role of data in event planning, the pitfalls to avoid, and how AI tools can offer a competitive edge in interpreting vast amounts of data.
With an extensive background in event marketing strategy, Kastner emphasizes the significance of aligning event objectives with business goals and using data to inform every event planning stage. On the other hand, Wolff shares his experience in leveraging data for ROI optimization and the importance of sales and marketing alignment in utilizing event data effectively.
Together, they explore the essential metrics for measuring event success, the common challenges in data analysis, and how to overcome these obstacles to create impactful and memorable events.
Here’s what you’ll hear about in this conversation:
The importance of clearly defined objectives in collecting and analyzing event data to drive future event strategies.
How AI and machine learning tools can assist in uncovering trends and actionable insights from post-event data.
Strategies for overcoming common data analysis challenges, including the need for standardization and avoiding biases in AI-assisted data interpretation.
Mentioned in This Episode ChatGPT
SAP
Lenovo
Rachel Moore on LinkedIn
Nicola Kastner on LinkedIn
Jon Wolff on LinkedIn
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Maximizing ROI and relationships through micro-events with Aleksandra Panyukhina
Say hello to Aleksandra Panyukhina, the Director of Experience Marketing at Pixelz, who brings more than 12 years of expertise in the events industry to this episode of Event Experience.
Listen in as Panyukhina (pronounced Pan-YOO-keenah) discusses the importance of creating intimate, memorable experiences — aka micro-events — that foster genuine connections and trust. For Panyukhina, these smaller events contrast with larger-scale events where such personal engagement is often lacking.
She also shares her approach to experience marketing, which encompasses events, account-based marketing (ABM), partner marketing, and community building. The conversation also delves into the logistical and strategic aspects of organizing micro-events.
Here’s what you’ll hear about in this conversation:
The macro impact of micro-events in creating lasting relationships and trust with target accounts
Why small-scale events require a deeper audience understanding and a focus on creating comfortable, engaging environments
How collaboration with sales teams and internal stakeholders is crucial for aligning event goals with broader business objectives
Mentioned in this episode Pixelz
Account-based experience (ABX)
Christian Dior Destiny by Marie France Pochna
Aleksandra Panyukhina on LinkedIn
Customer Reviews
Relevant, insightful conversations
Event Experience is a must-listen!
Insightful and gets into the depth of event world
This is where I go to learn more about hosted events and how the tech and experiences around them are done well. Good stuff.
Valuable insights for everyone, not just event planners!
You may see the title of this podcast and think “well that’s pretty niche, I’m not a corporate event planner so this isn’t for me” and while it is targeted towards the audience, events are so dynamic that really anyone in a corporate environment can benefit from a listen.
The creativity and problem solving required to be an event planner really shines through in this podcast and Brandon is a great facilitator/moderator/interviewer.
Highly recommend!!