In The Clouds is a Marketing Cloud podcast powered by Lev - the most influential marketing-focused Salesforce Partner in the world.
Lev is customer experienced-obsessed, and podcast hosts, Bobby Tichy and Cole Fisher, have partnered with some of the world's most well-known brands to help them master meaningful 1:1 connections with their customers.
In this podcast, they'll combine strategy and deep technical expertise to share best practices, how-to's, and real-life use cases and solutions for the world's top brands using Salesforce products today.
Cognitive Marketing Series: The Law of Least Effort
The Cognitive Marketing Series will take a look at the psychology of marketing, and examine why people make the decisions they do and how marketers can be more efficient and effective at achieving their desired outcomes. Hosts Bobby and Cole will take listeners for a ride "In the Cognitive Clouds," and focus on one principle per episode. The first episode is about the Law of Least Effort which is the basic hypothesis that someone will choose a course of action that appears to require the smallest amount of effort. The hosts discuss why being lazy isn't necessarily bad, and explain the value of marketer's putting themselves in their customers' shoes.
How Bynder Creates Better Digital Experiences for Marketers
In this episode hosts Bobby and Cole discuss all things digital asset management with Brad Kofoed, Senior Vice President, Global Alliances & Channels at Bynder. Bynder is the global leader in digital asset management (DAM), providing the most powerful and scalable SaaS solution for brand management. In this epiosde they discuss the difference between DAM and CMS, how Bynder integrates with Marketing Cloud, and what's on Bynder's innovation roadmap this year.
Marketing Cloud: June 2021 Release Updates
Hosts Bobby and Cole are joined by guest Nick Burggraf to breakdown the highlights from Salesforce's June 2021 Marketing Cloud updates. They discuss:
Salesforce CDP EnhancementsDatorama UpdatesAdvertising Studio EnhancementsEinstein for Marketing Enhancements
Apple's Mail Privacy Protection: What You Need to Know
In this episode, hosts Bobby and Cole dive into everything marketers need to know around Apple's iOS 15 update and the Mail Privacy Protection that is coming later this year. They share an overview of the feature, what it really means for marketers, and what marketers can do to ensure it doesn't hinder their marketing strategy.
Ultraviolet Keynote Sessions: Martin Kihn
This is the fourth episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. In this keynote, In the Clouds host and RVP, Sales at Lev Bobby Tichy chats with Martin Kihn, SVP Strategy, Marketing Cloud at Salesforce to discuss how marketers can effectively utilize data to power their marketing efforts. From the value of customer data platforms, to the move to first person data, to data-driven AI strategies, to Taylor Swift and Justin Bieber, they'll cover everything marketers want to know about getting the most out of their data.
Ultraviolet Keynote Sessions: Angela Duckworth
This is the third episode of the Ultraviolet Keynote Series where we share the recordings of our keynote sessions from our Ultraviolet conference this year. In this keynote Lev's VP of Marketing Holly Enneking chats with Angela Duckworth. Angela is a psychologist and best-selling author of the book Grit: The Power of Passion and Perseverance. Holly and Angela discuss the importance of grit and how to change your grit score over time, how marketers can deal with feedback productively, grit and creativity, and much more.