In the Club by Club Colors Salescast

This is the final episode of the In The Club Podcast by Club Colors for 2022! John looks back on the year that was and the many amazing guests who shared their expertise on the show. He also reflects on his own personal areas of growth and the progress he has already made.

From this point on entering 2023, it's all about progressing and telling brand stories through video creation, brand champions, and podcasts, as well as going all out with the Club Colors Design Lab as an agency that creates attention for clients' organizations.

HIGHLIGHT QUOTES

2022 has been a journey on personal strengths and weaknesses - John: "2022 has been a journey for me personally in trying to look at my weaknesses as something to build on, and look at my strengths as something to be proud of. And I hope that you will do the same thing."

Level Up is a core value of Club Colors - John: "We have a core value here at Club Colors: level up. And leveling up doesn't always mean getting a promotion. Leveling up doesn't always mean getting a bigger paycheck. Sometimes leveling up simply means taking your day-to-day operations and telling that story on a much deeper level so people feel something and that will naturally progress into more conversion, more results, more collaboration, and ultimately more success for the organization."

Connect with John and Club Colors in the links below:

LinkedIn | Website

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

This episode of the In The Club Podcast by Club Colors features Joe Tomal, Head of Global Enterprise Sales at Convincely. Joe starts today's conversation by sharing the company's expansion to North America, a milestone, and how they bring to this new market their gamified customer engagement methods.

Joe also discusses how they conduct their A/B testing to provide constantly updated data on how their customers want to be sold to. This not only gives back more accurate data for marketing and sales but ultimately gives the customer an overall better buying experience. Joe also gives his tips on tenacity and motivation so sellers can make their job their own business and find success.

HIGHLIGHT QUOTES

Have the tenacity and determination to treat your sales job as your own business - Joe: "I think a lot of it is just tenacity, motivation, and determination. I think you have to be in a position where you're always one that stays focused. But you always have to treat it like as your own business. And I know people always say that, it's kind of cliche, but think about it. If you decided to take the career in sales, you have to treat it as your own business."

Connect with Joe in the links below:

LinkedIn | Website

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

This episode of the In The Club Podcast by Club Colors features Jason Reinhardt, Co-Founder, and CCO at BRIKL. He shares how embracing technology is the hardest part because, if it was truly difficult, it would not be possible for BRIKL to be in business.

He talks about how he automated many seemingly small sales processes and created an internal environment founded on collective effort. Jason digs into actionable ways to drum up engagement from your team, as well as leadership lessons from running marathons.

Jason also discusses their drive for standardization by joining hackathons and focusing not just on their buyer's experience, but the end-user's experience. John adds that offering solutions that create the best outcomes for clients' brands is what compels clients to keep coming back.

HIGHLIGHT QUOTES

A collective effort to create the best outcome for the client - Jason: "I changed one thing and one thing only. Everything done in our sales department is a collective effort and everything that's divided, any bonuses, anything we're doing is a collective effort. And what happens is, once I get my foundation in, I never have to hire anybody. The team does."

End-users prefer convenience over the complexity of choices - John: "In this field, it's about the experience. Could I say I want apparel, promo, hashtags, content creation, kitting, fulfillment, and all of it, could I just give all of that to you and get the same exact experience every single time? That, ideally, is what an end-user wants."

Don't give buyers choices, give them guidance - Jason: "If you're a professional salesperson, you understand the industry and you can guide your clients. And I only like to work with professional salespeople because I do want guidance. I didn't come here to tell you what to do. It's your product... you do this for a living, where are the blind spots that I'm missing?"


Connect with Jason in the links below:

LinkedIn | Website

In the Club by Club Colors is sponsored by our proud partner:

Maple Ridge Farms | mapleridge.com

This episode of the In The Club Podcast by Club Colors features Erin Coupe, Founder and Executive Partner of Authentically EC Inc. What we have to understand, more than anything, is that being authentic does not mean you have a ticket to be a jerk!

Erin joins the show to talk about understanding authenticity and vulnerability. She connects these with developing positive and healthy mindsets that will help one achieve clarity, growth, and awareness whether in business or in your personal life.

SHOW NOTES

HIGHLIGHTS

Understanding and celebrating one's own gifts
The importance of mental well-being in achieving clarity and success
What we want out of our leaders has changed over the years
The power of vulnerability in leadership
Attracting opportunity by fostering good energy

QUOTES

Tapping into your gifts is part of the journey, says Erin: "A lot of the ways people look at "what is my gift?" they're trying to figure out what makes them money. No, no, no, it's not about what makes you money, it is about what you uniquely bring to those that you interact with."

Erin on what actualizing potential means: "It's saying to yourself, I now know that I have this level of clarity, grace, and ease in my own mind, body, and spirit. And because of that, I can confidently navigate the world ahead of me."

When you keep yourself open the right opportunities will come, says Erin: "Money is nothing but the exchange of value and I know that. And so I know that when I am attracting opportunity, I am truly attracting it because I'm meant for those people and they're meant for me."

Connect with Erin in the links below:

LinkedIn: https://www.linkedin.com/in/erin-coupe/
Website: https://www.erincoupe.com/

In the Club by Club Colors is sponsored by our proud partners:

Maple Ridge Farms | mapleridge.com

This episode of the In The Cl ub Podcast by Club Colors features Pete Durand, Chief Executive Officer of Cruxible Partners and host of the Eating Crows Podcast. More and more people are utilizing LinkedIn and building their brand through content creation. It's never too late to start investing in your brand, but you should start now!

Pete joins the show to talk about Cruxible Partners and how the Eating Crows Podcast came about. He shares valuable insight on weathering through an economic crisis and how you can stand out during these times. He also talks about why creating a branding experience is integral as a business owner, recruiter, or even as a job candidate.



HIGHLIGHTS

How Cruxible Partners came about
Recruiters that are saying that they're doing what they're not doing will be found out
How folks can separate themselves from competition during economic crises
Pete's time working with Alex B Sheridan
Setting a goal for LinkedIn interactions
Creating an event-driven branding experience



QUOTES

Pete on creating a culture whether for remote work or in the office: "Again it's back to the roles and the type of culture. And you have to see the leadership walk the talk. They walk the halls. Do they really care? Are they hoping you succeed so that everybody succeeds? That's exhausting by the way. I don't think people realize that's hard to do."

If you haven't invested in your brand already, you're almost screwed, says Pete: "You're going to go quiet, then you're already far too quiet. And if any of your competitors that have built a brand and their employees truly like working there, even in a tough downturn, know that their friend got let go and understand it and still believe in a brand, they will succeed."

Key principles of inspiration that Pete has gained over time: "Never stop learning. There was a period of time when I was running one of my first start-ups and about five years I got so busy and deep into the business that I stopped seeking mentors, I was just trying to survive. I just realized I wasn't improving, it wasn't helping the company and my family and I had some mentors and good people in my life that took me on the side."



Connect with Pete in the links below:

LinkedIn: https://www.linkedin.com/in/petedurand/
Eating Crows Podcast



In the Club by Club Colors is sponsored by our proud partners:

Maple Ridge Farms | mapleridge.com

This episode of the In The Club Podcast by Club Colors features Ricky "The Recruiter" Camacho, Senior Talent Advisor at FreightVana. Content creation can go with marketing, recruiting, promoting a brand, shaping company culture, and many more.

Ricky joins the show to talk about combining recruiting with content creation to turn the whole process into a consistent pipeline of opportunities and find the best people for a company. She shares the creative decisions that go into content creation for FreightVana and the main pillars of the company that sets it apart.



HIGHLIGHTS

The creative process of producing and putting out content
How FreightVana stands out
What it means to define clarity of culture for recruiting
The biggest challenges of growing the organization



QUOTES

Creating original and intentional content that hits - Ricky: "I will probably record anywhere from 6 to 12 videos and that doesn't necessarily mean that I have the content to go over it or the niche yet. But I typically watch the video a handful of times and usually, when the idea dawns on me, it starts with something small and I figure out how this is going to apply to this one topic."

Transparency being one of the main pillars at FreightVana - Ricky: "We tell our customers more numbers and data than any other brokerage ever and I know that for a fact. Brokers typically like to keep their secrets so we are one of the only, if not the only, brokerage that is extremely transparent with everything that goes on with operations."

On the biggest challenges in growing the company - Ricky: "We were having problems with, ironically, supply chain like getting people's laptops in time for their start dates. But we sat down and decided what that process was going to look like, how our new hires would get the most information and have the best foundation within the first couple of weeks."



Connect with Ricky in the links below:

LinkedIn: https://www.linkedin.com/in/rickytherecruiter/
Website: https://freightvana.io/
Tiktok: https://www.tiktok.com/@rickytherecruiter?lang=en



In the Club by Club Colors is sponsored by our proud partners:

Maple Ridge Farms | mapleridge.com