46 episodes

Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends and interviews with some of the country's best creative theatre-makers.

Julie is an in-demand theatre marketing consultant and founder of Theatre Marketing Lab where she guides regional and community theatres worldwide. A popular speaker and workshop facilitator, Julie's in-person and virtual events are always a hit and often sold out.

To learn more visit julienemitz.com.

In The Greenroom: Theatre Marketing Podcast with Julie Nemitz Julie Nemitz

    • Business
    • 5.0 • 2 Ratings

Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends and interviews with some of the country's best creative theatre-makers.

Julie is an in-demand theatre marketing consultant and founder of Theatre Marketing Lab where she guides regional and community theatres worldwide. A popular speaker and workshop facilitator, Julie's in-person and virtual events are always a hit and often sold out.

To learn more visit julienemitz.com.

    Episode 44: Season Planning: Reaching New Audiences With Your Programming

    Episode 44: Season Planning: Reaching New Audiences With Your Programming

    The Theatre Marketing Lab All Access Pass is here!  Join hundreds of theatremakers today who are taking advantage of the hours of video training, guides, workshops, and audio recordings inside the lab. Go at your own pace. Use what you need. New content is added regularly.

    Click here to learn more. 

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    This week on the podcast, Julie welcomes two fantastic guests, Colleen McCormack and Jennifer Isaacson from Broadway Licensing.  The three cover a ton of ground including:


    Planning a season ... not just show by show. 
    New titles revealed!  
    What's popular now inside the Broadway Licensing catalog.
    How Jennifer and Colleen consider themselves producing partners with all the theatres they work with
    Ways to integrate into your community
    Finding new audiences with the shows you program 
    Why streaming is still a very popular option for theatres of all kinds
    Find out another reason why Julie loves playwright Lauren Gunderson
    And more!

    To learn more about Broadway Licensing and their amazing catalog of classics AND new plays, visit their website BroadwayLicensing.com

    ***

    August's Masterclass is presented in partnership with AACT - Best Practices In Digital Marketing For Theatres. We're going to get you started on the digital marketing plan for your next production together -- in real time!  Learn more at AACT.org/virtual-masterclasses

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    Are you getting The Marketing Mayhem Made Less Mayhemmy Newsletter yet? Sign up for free at julienemitz.com/subscribe-to-newsletter

    One of Julie's favorite books referenced in the episode is Steal Like An Artist by Austin Kleon, available on Amazon. Click here.


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    • 43 min
    Episode 43: Uproar Theatrics Kyle Holmes and Laura Hall

    Episode 43: Uproar Theatrics Kyle Holmes and Laura Hall

    Host Julie Nemitz continues our summer of theatre-maker interviews curated to inform and inspire you to keep your theatre moving forward.  

    This week, she welcomes two of the founders of Uproar Theatrics, Kyle Holmes and Laura Hall. They talk with Julie about Uproar Theatrics -- an  innovative theatrical licensing company empowered by the digital era in which we live. They also discuss ways to think about producing lesser-known works. You'll also learn about some of the catalog's most compelling and timely works available to license today as well as one very exciting title coming in the fall of 2022!

    It's an episode that you'll want a pen and paper or your phone notes app handy to write down some of the fantastic knowledge bombs shared with you.

    You can learn more about Uproar Theatrics on their website uproartheatrics.com. 

    Additional references from the episode:

    Subscribe to our newsletter to ensure you are alerted when new podcasts drop and get early access to the Theatre Marketing lab's upcoming classes, workshops, and more! Click here to subscribe at julienemitz.com. 

    Let us know what you thought of this episode or make a suggestion for an upcoming episode. Click the Anchor link below and leave us a voice message today!

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    In The Greenroom: Theatre Marketing Podcast with Julie Nemitz
    Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems, and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends, and interviews with some of the country's best creative theatre-makers.

    Julie is an in-demand theatre marketing consultant and founder of Theatre Marketing Lab, where she educates regional and community theatres worldwide with classes, workshops, and more. A popular speaker and workshop facilitator, Julie's in-person and virtual events are always a hit and often sold out.

    To learn more, visit julienemitz.com.




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    Send in a voice message: https://anchor.fm/inthegreenroom-jnemitz/message

    • 42 min
    Episode 42: AACT's Quiana Clark-Roland and David VanCleave

    Episode 42: AACT's Quiana Clark-Roland and David VanCleave

    Phone rings, door chimes, in comes company!

    This summer, In The Greenroom Theatre Marketing Podcast host Julie Nemitz welcomes a cavalcade of special guests chosen for their unique perspectives and passionate dedication to theatre-making and theatre marketing. They keep theatre moving forward.

    First up are two leaders in community theatre from the American Association of Community Theatre, Executive Director Quiana Clark-Roland and Education Coordinator David A. VanCleave.

    Julie and her guests talk about AACT's experiences overcoming the challenges that COVID-19 brought the organization and community theatres nationwide. They also discuss how AACT is evolving to meet the changing needs of theatre-makers in communities everywhere. Listeners will also get a sneak peek into upcoming AACT events in the near and not-too-distant future!

    It's a lively conversation you don't want to miss. (Plus, you'll find out what Quiana and David's favorite shows are!)

    You can learn more about the plethora of benefits and upcoming programming available as an AACT member by visiting AACT.org.  



    About In The Greenroom Theatre Marketing Podcast

    Theatre marketing expert Julie Nemitz shares the latest in marketing innovation, systems, and content to grow revenue and delight your theatre's growing audience. She also features current theatre news, trends, and interviews with some of the country's best creative theatre-makers.

    Julie is an in-demand theatre marketing consultant and founder of Theatre Marketing Academy, where she educates and advises thousands of community and regional theatres worldwide. A popular speaker and workshop facilitator, Julie's in-person and virtual events are always a hit and often sold out.

    To learn more, visit julienemitz.com or on Instagram @theatremarketinglab.

    For questions and press inquiries, please contact us via email at  hello@julienemitz.com.


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    • 28 min
    Episode 41: Survey Says! Insights From The Spring 2022 Theatre Marketing Survey

    Episode 41: Survey Says! Insights From The Spring 2022 Theatre Marketing Survey

    In this data and insights-packed episode, Julie shares learnings from a comprehensive subscriber and member survey in May of 2022. 

    Learn what Julie learned and how her team uses excellent ideas and feedback from Academy members to evolve programs and content to keep your theatre moving forward with marketing innovation in strategies, systems, and content!

    *******

    To be notified when the new Theatre Marketing Lab is revealed, click here to join the waitlist. 

    To ensure you don't miss any Marketing Mastery content, be sure you're following Julie on Instagram @theatremarketinglab and TikTok @julienemitz. 


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    • 22 min
    Episode 40: Are you stressed? Here's how to deal...

    Episode 40: Are you stressed? Here's how to deal...

    May is Mental Health Awareness month and given the signature color for awareness is green, what better place than In The Greenroom to, well, talk about it!

    Johns Hopkins tells us An estimated 26% of Americans ages 18 and older -- about 1 in 4 adults -- suffer from a diagnosable mental disorder in a given year. 

    Working in theatre right now is stressful. And working in marketing right now is incredibly stressful. It is. Full stop. But in this week's episode, Julie reevaluates some causes and tackles some of the biggest marketing stressors head-on. 

    She'll also talk about ways to deal with those stressors including advice from the celebrated researcher, NY Times bestselling author, TedTalk rockstar, and all-around-wise owl, Brene Brown that Julie uses nearly every day. 

    Resources mentioned in the episode:

    Mental Health America Association 

    The Entertainment Community Fund (formerly The Actors Fund) offers licensed clinicians who can provide industry professionals and their families support for issues related to personal stress, anxiety, depression and life transitions. Financial assistance is available. 



    Website and SEO Resources - Neil Patel

    The HubSpot Website Grader

    BreneBrown.com

    Episode 38: Dive on Next Generation Google Analytics

    Episode 39: Dive on Goal Setting and Measuring Them



    To learn about what classes, workshops and webinars are coming up inside The Theatre Marketing Lab, join our mailing list.  




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    • 33 min
    Episode 39: What Type of Goalie Are You? Approaches To Goal Setting And Measurement

    Episode 39: What Type of Goalie Are You? Approaches To Goal Setting And Measurement

    Are you as corny as Kansas in August for the world's favorite optimist/coach, Ted Lasso, as Julie is?  With some inspo from Ted, this week on the podcast, Julie shares her creative approach to determining what type of goalie you are, how best to define and structure marketing goals, and the best ways to measure them -- through a neuromarketing lens, no less!

    She also walks you through examples of how to apply SMART goals as well as where and how to develop KPIs you can stand behind  -- that effectively and generously measure the impact and effectiveness of your marketing plan. (And Sour Patch Kids color preferences are revealed!)

    If you or someone at your theatre is ready for a tactical goal-setting workshop that also includes a deep dive into META advertising best practices, then head over to theatremarketingacademy.com/goals  and let us know. Just need your name and email. That's it!  This is a hands-on, roll-up-the-sleeves, "GET 'ER DONE" workshop.  With enough interest, we'll be offering the workshop in late June. Show your interest and join the waitlist by clicking here. Additional details coming soon. 

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    Want to leave a voice message for Julie? Click the Anchor link below and say hello, ask a question, or give a suggestion for an upcoming podcast episode topic. 




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    • 24 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

FormerAppleEmployee ,

Pleasant voice; savvy advice

In a digital world that is changing faster than anyone can keep up, Julie Nemitz offers some simple and strategic advice to help small theatre companies stay connected with their audiences. I have been an avid audio-only podcast listener for years, but this is the first one where I wished there was a video version available, so we could follow along with a screencast as she demonstrates, rather than simply discusses, the new tools that are available.

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