97 episodes

In the Loupe is a weekly podcast hosted by Punchmark & The Smithee Group, two leaders in the online jewelry industry. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

In the Loupe Punchmark

    • Technology
    • 5.0 • 25 Ratings

In the Loupe is a weekly podcast hosted by Punchmark & The Smithee Group, two leaders in the online jewelry industry. Each week's episode is focused around the explanation and advocacy of important E-Commerce topics and why every jeweler needs to be focused on their online presence now more than ever.

    Why Everyone Needs to Be a LinkedIn Expert ft. Megan Crabtree

    Why Everyone Needs to Be a LinkedIn Expert ft. Megan Crabtree

    The misfit of the social media sphere, LinkedIn has long served as the primary place for humble brags about promotions. However, Megan Crabtree believes there more to the platform than Help Wanted ads and Bragging. LinkedIn allows users to have an authentic professional voice, something rare when compared to other social platforms, and Megan explains exactly how to amplify what you have to say. B2B or B2C, your voice deserves to be heard.

    Learn more about Crabtree Consulting: crabtreeadvisory.com

    • 32 min
    An Interview with the Women’s Jewelry Association ft. Jennifer Markas

    An Interview with the Women’s Jewelry Association ft. Jennifer Markas

    Jennifer Markas, the Executive Director of the Women's Jewelry Association joins us this week to talk about the impact WJA is making in the industry and the exciting initiatives the organization has coming up. Jenn shares in detail the difference that the community of WJA has on one another, the future of sustainability in the industry, and how we can all get involved to make a tangible impact. 

    • 33 min
    The Starting of Picup Media's Empire ft. Picup Media

    The Starting of Picup Media's Empire ft. Picup Media

    You know them as brilliant minds behind one of the most transformative pieces of technology in jewelry e-commerce, the GemLightbox, but do you know their story? Their team is full of talented individuals, brilliant minds, and a 30 under 30 member. Michael sat down with Kevin Saw, Director of Finance and Operations at Picup Media, about their impact on the industry, making a splash with the GemLightbox, and what their next product will be.

    Learn more about Picup Media: picupmedia.com

    • 44 min
    How to Host Million-dollar In-store Events ft. Megan Crabtree

    How to Host Million-dollar In-store Events ft. Megan Crabtree

    Preparation is the key to success, and also the key to a successful in-store event. Megan Crabtree has helped a number of jewelers take their in-store events from the $300,000 range to the $1m+ realm. Targeted advertising with big payoffs, arming your sales representatives with data and incentives, and most importantly, learning from what goes well and what doesn't. It's all part of Megan's playbook that continues to payoff for jewelers. Listen in and start your preparations today!

    Learn more about Crabtree Consulting: crabtreeadvisory.com

    • 36 min
    Running a Jewelry Store ft. Stambaugh Jewelers

    Running a Jewelry Store ft. Stambaugh Jewelers

    If you're listening to this, chances are you already know that there's a lot more to running a jewelry store than just buying jewelry to sell to customers. The B2B2C model holds an incredible amount of nuance and space for exploration and trend-setting. In this episode, we interview Scott Stambaugh from Stambaugh Jewelers in Defiance, OH, about hiring a bench jeweler, upgrading your in-store branding, hiring employees, where e-commerce fits into the equation, and how the space has changed over the years.

    Visit Stambaugh Jewelers Website: https://www.stambaughjewelers.com/

    • 47 min
    Our 2021 Predictions, and Speculating About Our Futures

    Our 2021 Predictions, and Speculating About Our Futures

    Earlier on In the Loupe, we made some predictions (you might call them "educated guesses") about what was going to happen in 2022. So, were we right? Or did we lead you astray with some perhaps aspirational-but-not-realistic foresight? We are super excited to dive back in to some of those predictions and see if a career in fortune telling is in our future, or if we should stick to digital marketing and call it a day.

    Thank you to our sponsor: INOX Men's Jewelry

    • 57 min

Customer Reviews

5.0 out of 5
25 Ratings

25 Ratings

ElyssaJ ,

Informative and fun to listen to!

As someone who is involved with a lot of jewelry industry organizations, it’s great to hear current and hyper-specific insights and tips from TSG’s marketing team. This podcast is a gem (pun intended)!

Bdavisbhn ,

The best of jewelry marketing

As a former Smithee Group intern, I know these guys mean business and are some of the most creative individuals I have encountered. They know how to have fun, drive sales, and build a winning brand. This podcast provides invaluable insights into their minds and it’s a must-listen for all marketing and branding professionals, regardless of industry. You’re sure to find excellent information here.

Rambling tulip ,

Great Information

As a marketer for a local jewelry store, it’s interesting to hear their tips and tricks for the industry. Also hearing from actual owners and customers is very insightful.

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