In the Spotlight - 6 - Tom Pisello

Join us for another enlightening episode of our "In the Spotlight" series, where we dive deep into the world of value selling with Tom Pisello, known as the ROI guy. With 30 years of experience as an entrepreneur and thought leader, Tom shares his invaluable insights on the evolving landscape of B2B sales.In this thought-provoking discussion, Tom explores:• The holistic approach to value selling across the entire buyer engagement lifecycle• The concept of the "golden thread" of value in B2B companies• The current "Purchase Pessimism Pandemic" and its impact on sales• Strategies for effective discovery and stakeholder alignment in complex B2B deals• The role of automation and AI in scaling value programs• The future of value selling and sales enablementFrom redefining value selling approaches to leveraging AI for deal inspection and coaching, this session is packed with actionable insights for anyone looking to enhance their sales strategy and drive business growth in today's challenging B2B environment.About Our Guest:Tom Pisello: A veteran entrepreneur, author of "The Frugalnomics Survival Guide" and "Evolved Selling," host of the Value Talk podcast, and founder of the Value Collective Community and Genius Drive Company.