230 episodes
In The Trenches Tom Morkes | business, marketing, writing, and publishing
-
- Business
-
-
5.0 • 50 Ratings
-
In The Trenches with Tom Morkes tells the story of entrepreneurs, business owners, founders, inventors, and leaders who are doing the hard, creative work of building businesses that matters. Tom Morkes interviews these high-impact world-changers and cuts through the fluff so you can get right inside the brain of these creators. Listen to In The Trenches and you'll hear from bootstrapped startup founders, to self-made millionaires, to bestselling authors, to people who turned their creative pursuit into full-fledged businesses, and more. Here are some of the subjects we cover: hot to start a business from scratch, how to launch a product, how to market and sell your products online, influencer marketing, affiliate marketing, online business strategies, copywriting techniques, and much, much more. All interviews are unscripted, with as little editing as possible. Tom believes the only way to go deep on a subject is to let it happen organically...so we hope you forgive any craziness that happens during the episodes; it's all real. FINALLY - if you enjoy the show, please leave a review. Thanks in advance for your support.
-
ITT 230: Pay What you Want Pricing with Justin Brooke
Justin Brooks is the founder of Adskills.com, the world's largest online school for digital advertising. His company teaches advertisers how to install proven campaign frameworks and training the next generation of media buyers and connecting them with great clients or jobs.
Today, we’re gonna dive into his experiments and forays into “pay what you want” pricing, what he loves about it, what has worked well, and also what hasn’t.
In this broadcast, Justin and I talk about:
Justin’s company AdSkills and how long he’s been in the business of selling courses
What payment model he prefers to use when delivering his services
Justin’s foray into “pay what you want” pricing
How the “pay what you want” pricing model surpassed “free plus shipping” in a split test and what happened when he introduced “bump selling”
Some of his other findings from the split test experiments
How he utilized “pay what you want” to boost sales and draw in customers at a coffee shop meetup
What is Justin’s philosophy behind which product to offer as “pay what you want”
“Pay what you want” as a way to acquire great testimonials and happy customers
Ways to incentivize a higher contribution when using a “pay what you want” model
How “pay what you want” changed Justin’s life and business
Some things he wishes he knew before he started using this pricing model and the biggest surprises he encountered while using it
RELEVANT LINKS:
Website
Facebook
Instagram
LinkedIn
YouTube
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.
-
ITT 229: Behind the Scenes of the Founding of Comedy Central with Art Bell
Art Bell is the former TV executive who founded The Comedy Channel, which became Comedy Central. He continued his television career as President of CourtTV. After Art left the TV business, he took some writing courses and found he loved writing. Constant Comedy: How I Started Comedy Central and Lost My Sense of Humour is his first book, not counting a humor book he wrote with a couple other guys while at Comedy Central.
Today, Art and I are going to talk about creative processes, the business of comedy, and the up and down journey that entrepreneurs and creatives go through.
In this broadcast, Art and I talk about:
Art’s journey to finding what he actually wanted to do for his career
The inspiration behind his book Constant Comedy: How I Started Comedy Central and Lost My Sense of Humour
Why you need to use every skill in your toolkit, no matter the job
How Art managed the leaps between professions
The importance of knowing and believing that your idea is inevitable and how to use that knowledge to make it happen
The various ways Art bootstrapped his idea for Comedy Central
The single thing people are looking for when you pitch an idea
Art’s best tips for divvying up roles after a merger or acquisition
Some of Art’s most creative ideas when it comes to marketing
Art’s best advice for creatives wanting to make a name for themselves
RELEVANT LINKS:
www.artbellwriter.com
Instagram
LinkedIn
Facebook
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.
-
ITT 228: Inside SYSTEMology with David Jenyns
David Jenyns is the author of SYSTEMology, host of the Business Systems Simplified podcast and a serial business owner. Recognised as a high achieving businessman, you will find many of his keynotes on YouTube.
In today’s episode, David and I discuss his proprietary 7-step process for systemizing your business. We break down the method for those looking to turn an early startup success into a repeatable process that can scale with you and your business. Because if you don’t have systems, you don’t have a business. Period.
In this broadcast, David and I talk about:
How the renowned Michael Gerber changed David’s business adventure
The benefits of applying a systematic approach to starting a business
Why you need to consider working on projects for free
Linearity of business growth and why is it important
Identifying and understanding the values of being a system thinker
Embracing systems and processes to systemize your business (even if you’re not tech savvy)
David’s go-to process for evaluating businesses and their systems
10-15 must-have systems that move the needle in your business
David’s 7 steps to system optimization (have a pen and paper ready)
Changing the direction of your business with a 3-step 1-page outline
Hiring a systems process professional so that you can finally step out of your business
David’s best tip for increasing the value of your business
How to Connect with David:
system hub
systemology.com
Twitter: @davidjenyns
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.
-
ITT 227: How to Invest in Real Estate Without Cash, Loans, or Debt with Chris Prefontaine
Chris Prefontaine 3- time best-selling author, founder and CEO of SmartRealEstateCoach.com and host of the Smart Real Estate Coach Podcast. Chris founded Smart Real Estate Coach in 2014, bringing in his son Nick, daughter Kayla, and son-in-law Zachary to help grow the company. Chris and his team coach investors on how to properly scale and automate their real estate investing businesses throughout North America, without using their own cash, credit, or taking out bank loans to buy a property. Chris and his family buy and sell homes in their own market every month and then mentor, coach, and consult students and associates all around North America to do the exact same thing.
I brought Chris onto the podcast today to talk about how to invest in real estate with no capital. Not only that, but Chris shares pretty much everything you need to know about real estate in 2020 and beyond.
In this broadcast, Chris and I talk about:
The low-down on how Chris broke into a saturated industry
Effective real estate investing during the pandemic
The do’s and don’ts when buying property
Chris’ best tips on purchasing property with no credit or money down
How to capitalize on the economic forces during the next 6 months
What the outlook for the real estate industry is in 2020 and beyond
Tips on making deals outside of the conventional loan system
The best way to find a niche that interests you
How to approach experts in your field of interest to mentor you
Why you need to learn about economic trends in your desired niche
How to Connect with Chris:
SmartRealEstateCoach.com
Check out Chris’ book: Real Estate On Your Terms: Create Continuous Cash Flow Now, Without Using Your Cash Or Credit
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.
-
ITT 226: How to Start and Grow a Podcast in 2020 with Michael Neeley
Michael Neeley is an authority strategist, business mentor and podcasting veteran. Along with hosting many podcasts, Michael is a writer, a motivational speaker, a personal development coach, and the creator of the transformational program The Art of Forgetting.
In today’s conversation, Michael and I discuss the ins and outs of starting a podcast in 2020 from tax write offs to gaining tremendous traction relatively quickly. If you’re thinking about starting a podcast, then grab a pen and paper and take some notes.
In this broadcast, Michael and I talk about:
How have podcasts changed from 2003-2020
Why 2020 is the perfect year to start a podcast
Clever ways to set the initial focus of your podcast
The best way to plan your podcast episodes in advance
Michael’s top recommendations regarding podcast sponsorships and advertising
How to make money from your podcast
The low down on tax write offs for podcasters
Embracing evergreen content rather than hot button content
Michael’s traction boosting podcast “growth hacks”
Talking Tech - What you need to know about production, software, hardware, and hosting platforms
How to Connect with Michael:
www.michaelneeley.com
THE SIMPLE 5-STEP PROCESS TO LAUNCH A ROCKIN’ PODCAST
Facebook: @ArtOfForgetting
Twitter: @michaelkneeley
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.
-
ITT 225: Leading with Style with David McKnight
David McKnight is the founder of McKnight Image Lab and the author of The Zen Executive Presence. He is an image consultant and professional coach who specializes in helping ambitious and busy professionals craft and leverage their personal image and brand to generate wealth, success and confidence.
In today’s broadcast, David and I discuss where style and leadership intersect and how to leverage your appearance and presence to get promotions, grow your business, and be more confident in social settings.
In this broadcast, David and I talk about:
David’s incredible journey from stylist to consultant
Using your appearance to differentiate yourself from the competition
The importance of using your image and style intentionally to signal confidence, credibility and capability
The four aspects of your clothing that you need to be aware of
What is the most powerful item you can have in your wardrobe
Understanding and implementing David’s “Triangle of Power”
David’s explanation of the four pillars of Executive Presence
Why you need to be aware of others perceptions of you
David’s best tips on how to exude confidence while on video or audio calls
The one item you should invest in for high-quality video calls
What is the fastest and easiest way to establish a personal brand
How to Connect with David:
www.mcknightimagelab.com
The Zen Executive Presence
Instagram
Facebook
Twitter
LinkedIn
Get David’s free book Leading With Style
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.
Customer Reviews
Doesn't Avoid Complex Topics
I've been very impressed not only with In The Trenches guests, but also the range of guests Tom brings to the podcast. As an interviewer, Tom has the ability to ask the questions that simplify for the listener even the most complex insights provided by the guests. I recommend this podcast to anyone looking to broaden and improve their understanding of how business really works.
Highly Recommend In The Trenches To Any Entrepreneur
Tom is a fantastic host and brings along some awesome guests to his audience. If you an entrepreneur who is looking to gain a new mindset, skillset, or sharpen what you already know further then this is the podacst for you.
Engaging & Energetic
Tom has an interesting point of view that I find authentic and relatable. A must listen podcast for your daily commute on the road to pursuing greatness in life.