230 episodes

In The Trenches with Tom Morkes tells the story of entrepreneurs, business owners, founders, inventors, and leaders who are doing the hard, creative work of building businesses that matters. Tom Morkes interviews these high-impact world-changers and cuts through the fluff so you can get right inside the brain of these creators. Listen to In The Trenches and you'll hear from bootstrapped startup founders, to self-made millionaires, to bestselling authors, to people who turned their creative pursuit into full-fledged businesses, and more. Here are some of the subjects we cover: hot to start a business from scratch, how to launch a product, how to market and sell your products online, influencer marketing, affiliate marketing, online business strategies, copywriting techniques, and much, much more. All interviews are unscripted, with as little editing as possible. Tom believes the only way to go deep on a subject is to let it happen organically...so we hope you forgive any craziness that happens during the episodes; it's all real. FINALLY - if you enjoy the show, please leave a review. Thanks in advance for your support.

In The Trenches Tom Morkes | business, marketing, writing, and publishing

    • Business
    • 5.0 • 50 Ratings

In The Trenches with Tom Morkes tells the story of entrepreneurs, business owners, founders, inventors, and leaders who are doing the hard, creative work of building businesses that matters. Tom Morkes interviews these high-impact world-changers and cuts through the fluff so you can get right inside the brain of these creators. Listen to In The Trenches and you'll hear from bootstrapped startup founders, to self-made millionaires, to bestselling authors, to people who turned their creative pursuit into full-fledged businesses, and more. Here are some of the subjects we cover: hot to start a business from scratch, how to launch a product, how to market and sell your products online, influencer marketing, affiliate marketing, online business strategies, copywriting techniques, and much, much more. All interviews are unscripted, with as little editing as possible. Tom believes the only way to go deep on a subject is to let it happen organically...so we hope you forgive any craziness that happens during the episodes; it's all real. FINALLY - if you enjoy the show, please leave a review. Thanks in advance for your support.

    ITT 230: Pay What you Want Pricing with Justin Brooke

    ITT 230: Pay What you Want Pricing with Justin Brooke

     

    Justin Brooks is the founder of Adskills.com, the world's largest online school for digital advertising. His company teaches advertisers how to install proven campaign frameworks and training the next generation of media buyers and connecting them with great clients or jobs.

     

    Today, we’re gonna dive into his experiments and forays into “pay what you want” pricing, what he loves about it, what has worked well, and also what hasn’t.

     

    In this broadcast, Justin and I talk about:
     

    Justin’s company AdSkills and how long he’s been in the business of selling courses
    What payment model he prefers to use when delivering his services
    Justin’s foray into “pay what you want” pricing
    How the “pay what you want” pricing model surpassed “free plus shipping” in a split test and what happened when he introduced “bump selling”
    Some of his other findings from the split test experiments
    How he utilized “pay what you want” to boost sales and draw in customers at a coffee shop meetup
    What is Justin’s philosophy behind which product to offer as “pay what you want”
    “Pay what you want” as a way to acquire great testimonials and happy customers
    Ways to incentivize a higher contribution when using a “pay what you want” model
    How “pay what you want” changed Justin’s life and business 
    Some things he wishes he knew before he started using this pricing model and the biggest surprises he encountered while using it

     

    RELEVANT LINKS:
     

    Website
    Facebook
    Instagram
    LinkedIn
    YouTube






     

    Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
     

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    How You Can Support In The Trenches
     

    Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

     

     

     Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

     

    • 35 min
    ITT 229: Behind the Scenes of the Founding of Comedy Central with Art Bell

    ITT 229: Behind the Scenes of the Founding of Comedy Central with Art Bell

     

    Art Bell is the former TV executive who founded The Comedy Channel, which became Comedy Central. He continued his television career as President of CourtTV. After Art left the TV business, he took some writing courses and found he loved writing. Constant Comedy: How I Started Comedy Central and Lost My Sense of Humour is his first book, not counting a humor book he wrote with a couple other guys while at Comedy Central.

     

    Today, Art and I are going to talk about creative processes, the business of comedy, and the up and down journey that entrepreneurs and creatives go through.

     

    In this broadcast, Art and I talk about:
     

    Art’s journey to finding what he actually wanted to do for his career
    The inspiration behind his book Constant Comedy: How I Started Comedy Central and Lost My Sense of Humour
    Why you need to use every skill in your toolkit, no matter the job
    How Art managed the leaps between professions
    The importance of knowing and believing that your idea is inevitable and how to use that knowledge to make it happen
    The various ways Art bootstrapped his idea for Comedy Central
    The single thing people are looking for when you pitch an idea
    Art’s best tips for divvying up roles after a merger or acquisition
    Some of Art’s most creative ideas when it comes to marketing
    Art’s best advice for creatives wanting to make a name for themselves

     

    RELEVANT LINKS:
     

    www.artbellwriter.com
    Instagram
    LinkedIn
    Facebook

     

    Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
     

    Subscribe to In The Trenches on iTunes

     

    Listen to In The Trenches on Spotify

     

    Get your weekly dose of In The Trenches on Google Play

     

     

    How You Can Support In The Trenches
     

    Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

     

     

     Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

     

    • 53 min
    ITT 228: Inside SYSTEMology with David Jenyns

    ITT 228: Inside SYSTEMology with David Jenyns

     

    David Jenyns is the author of SYSTEMology, host of the Business Systems Simplified podcast and a serial business owner. Recognised as a high achieving businessman, you will find many of his keynotes on YouTube.

     

    In today’s episode, David and I discuss his proprietary 7-step process for systemizing your business. We break down the method for those looking to turn an early startup success into a repeatable process that can scale with you and your business. Because if you don’t have systems, you don’t have a business. Period.  

     

    In this broadcast, David and I talk about:
     

    How the renowned Michael Gerber changed David’s business adventure
    The benefits of applying a systematic approach to starting a business
    Why you need to consider working on projects for free 
    Linearity of business growth and why is it important
    Identifying and understanding the values of being a system thinker
    Embracing systems and processes to systemize your business (even if you’re not tech savvy)
    David’s go-to process for evaluating businesses and their systems
    10-15 must-have systems that move the needle in your business
    David’s 7 steps to system optimization (have a pen and paper ready)
    Changing the direction of your business with a 3-step 1-page outline
    Hiring a systems process professional so that you can finally step out of your business
    David’s best tip for increasing the value of your business

     

    How to Connect with David:
     

    system hub
    systemology.com
    Twitter: @davidjenyns

     

    Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
     

    Subscribe to In The Trenches on iTunes

     

    Listen to In The Trenches on Spotify

     

    Get your weekly dose of In The Trenches on Google Play

     

     

    How You Can Support In The Trenches
     

    Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

     

     

     Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

     

    • 1 hr 11 min
    ITT 227: How to Invest in Real Estate Without Cash, Loans, or Debt with Chris Prefontaine

    ITT 227: How to Invest in Real Estate Without Cash, Loans, or Debt with Chris Prefontaine

     

    Chris Prefontaine 3- time best-selling author, founder and CEO of SmartRealEstateCoach.com and host of the Smart Real Estate Coach Podcast. Chris founded Smart Real Estate Coach in 2014, bringing in his son Nick, daughter Kayla, and son-in-law Zachary to help grow the company. Chris and his team coach investors on how to properly scale and automate their real estate investing businesses throughout North America, without using their own cash, credit, or taking out bank loans to buy a property. Chris and his family buy and sell homes in their own market every month and then mentor, coach, and consult students and associates all around North America to do the exact same thing.

     

    I brought Chris onto the podcast today to talk about how to invest in real estate with no capital. Not only that, but Chris shares pretty much everything you need to know about real estate in 2020 and beyond.

     

     In this broadcast, Chris and I talk about:
     

    The low-down on how Chris broke into a saturated industry
    Effective real estate investing during the pandemic 
    The do’s and don’ts when buying property
    Chris’ best tips on purchasing property with no credit or money down
    How to capitalize on the economic forces during the next 6 months
    What the outlook for the real estate industry is in 2020 and beyond 
    Tips on making deals outside of the conventional loan system
    The best way to find a niche that interests you
    How to approach experts in your field of interest to mentor you
    Why you need to learn about economic trends in your desired niche

     

    How to Connect with Chris:
     

    SmartRealEstateCoach.com
    Check out Chris’ book: Real Estate On Your Terms: Create Continuous Cash Flow Now, Without Using Your Cash Or Credit

     

    Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
     

    Subscribe to In The Trenches on iTunes

     

    Listen to In The Trenches on Spotify

     

    Get your weekly dose of In The Trenches on Google Play

     

     

    How You Can Support In The Trenches
     

    Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

     

     

     Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

     

    • 41 min
    ITT 226: How to Start and Grow a Podcast in 2020 with Michael Neeley

    ITT 226: How to Start and Grow a Podcast in 2020 with Michael Neeley

     

    Michael Neeley is an authority strategist, business mentor and podcasting veteran. Along with hosting many podcasts, Michael is a writer, a motivational speaker, a personal development coach, and the creator of the transformational program The Art of Forgetting. 

     

    In today’s conversation, Michael and I discuss the ins and outs of starting a podcast in 2020 from tax write offs to gaining tremendous traction relatively quickly. If you’re thinking about starting a podcast, then grab a pen and paper and take some notes.

     

    In this broadcast, Michael and I talk about:
     

    How have podcasts changed from 2003-2020
    Why 2020 is the perfect year to start a podcast
    Clever ways to set the initial focus of your podcast
    The best way to plan your podcast episodes in advance
    Michael’s top recommendations regarding podcast sponsorships and advertising
    How to make money from your podcast
    The low down on tax write offs for podcasters
    Embracing evergreen content rather than hot button content
    Michael’s traction boosting podcast “growth hacks”
    Talking Tech - What you need to know about production, software, hardware, and hosting platforms

     

    How to Connect with Michael:
     

    www.michaelneeley.com
    THE SIMPLE 5-STEP PROCESS TO LAUNCH A ROCKIN’ PODCAST
    Facebook: @ArtOfForgetting
    Twitter: @michaelkneeley

     

    Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
     

    Subscribe to In The Trenches on iTunes

     

    Listen to In The Trenches on Spotify

     

    Get your weekly dose of In The Trenches on Google Play

     

     

    How You Can Support In The Trenches
     

    Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

     

     

     Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

     

    • 42 min
    ITT 225: Leading with Style with David McKnight

    ITT 225: Leading with Style with David McKnight

     

    David McKnight is the founder of McKnight Image Lab and the author of The Zen Executive Presence. He is an image consultant and professional coach who specializes in helping ambitious and busy professionals craft and leverage their personal image and brand to generate wealth, success and confidence.

     

    In today’s broadcast, David and I discuss where style and leadership intersect and how to leverage your appearance and presence to get promotions, grow your business, and be more confident in social settings.

     

    In this broadcast, David and I talk about:
     

    David’s incredible journey from stylist to consultant
    Using your appearance to differentiate yourself from the competition
    The importance of using your image and style intentionally to signal confidence, credibility and capability
    The four aspects of your clothing that you need to be aware of
    What is the most powerful item you can have in your wardrobe
    Understanding and implementing David’s “Triangle of Power”
    David’s explanation of the four pillars of Executive Presence
    Why you need to be aware of others perceptions of you
    David’s best tips on how to exude confidence while on video or audio calls
    The one item you should invest in for high-quality video calls
    What is the fastest and easiest way to establish a personal brand

     

    How to Connect with David:
     

    www.mcknightimagelab.com
    The Zen Executive Presence
    Instagram
    Facebook
    Twitter
    LinkedIn
    Get David’s free book Leading With Style

     

    Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
     

    Subscribe to In The Trenches on iTunes

     

    Listen to In The Trenches on Spotify

     

    Get your weekly dose of In The Trenches on Google Play

     

     

    How You Can Support In The Trenches
     

    Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

     

     

     Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

     

    • 43 min

Customer Reviews

5.0 out of 5
50 Ratings

50 Ratings

Comcen2 ,

Doesn't Avoid Complex Topics

I've been very impressed not only with In The Trenches guests, but also the range of guests Tom brings to the podcast. As an interviewer, Tom has the ability to ask the questions that simplify for the listener even the most complex insights provided by the guests. I recommend this podcast to anyone looking to broaden and improve their understanding of how business really works.

Trevor Oldham ,

Highly Recommend In The Trenches To Any Entrepreneur

Tom is a fantastic host and brings along some awesome guests to his audience. If you an entrepreneur who is looking to gain a new mindset, skillset, or sharpen what you already know further then this is the podacst for you.

CCharmed ,

Engaging & Energetic

Tom has an interesting point of view that I find authentic and relatable. A must listen podcast for your daily commute on the road to pursuing greatness in life.