50 episodes

In Your Business with UMSL | Business
The “In Your Business” podcast series is all about how UMSL faculty, staff, alumni, board members and current students are positively impacting business in and around the St. Louis region.

In Your Business with UMSL | Business University Missouri St. Louis School of Business

    • Education
    • 5.0 • 3 Ratings

In Your Business with UMSL | Business
The “In Your Business” podcast series is all about how UMSL faculty, staff, alumni, board members and current students are positively impacting business in and around the St. Louis region.

    Podcast with Amanda Robinson (The Digital Gal) - MDMC 2021

    Podcast with Amanda Robinson (The Digital Gal) - MDMC 2021

    Host: Marina Prediger


    Produced by Marina Prediger and Oscar Gordillo


    Guest: Amanda Robinson (The Digital Gal)


    About the Guest:


    Amanda is the founder and CEO of The Digital Gal. She is widely recognized in the digital marketing industry as a Facebook ad expert, author, speaker, and consultant.


    In this episode of “In your Business with UMSL Business Podcast” we ask Amanda about her career and professional projects within the Digital Marketing industry. Amanda explains and provides some insights and tips for Facebook Ads, and how these can help small to medium size businesses grow in the digital space. Amanda will be speaking live at MDMC on April 28th, so if you want to know more about Facebook Ads make sure sign up for her session on bestmarketingconference.com and follow her on social media @thedigitalgal.

    • 36 min
    Podcast with Sarah Dalton and Dr. Leilani Carver- Madalon - MDMC21

    Podcast with Sarah Dalton and Dr. Leilani Carver- Madalon - MDMC21

    Host: Robert Davis


    Produced by: Robert Davis and Oscar Gordillo


    Guests: Sarah Dalton (Marketing Director, Nolan and Associates) and Dr. Leilani Carver-Madalon (Professor of Strategic Communication and Leadership Maryville University of St. Louis)

    About the guests:

    Both Sarah Dalton and Dr. Carver-Madalon are titans in the marketing industry, but on opposite ends of the spectrum.

    Sarah has established herself firmly in professional world. She heads up the marketing efforts of Nolan and Associates which is a boutique bank specializing in mergers and acquisitions. She brings her expertise from the professional world and imparts it on her students in classes specializing in CRM.


    Dr. Carver-Madalon has made her mark in the educational sector. She is the current head of the leadership and strategic communication at Maryville and takes pride in not only educating her students on how to communicate, but how to grow as people. In addition to this she is an author and keynote speaker.


    In this episode of In Your Business, we discuss how to best utilize education in the classroom and in the real world. We go into what really matters when it comes to learning and how to take that from the classroom and into the work force (which is what really matters)!

    • 47 min
    Podcast with Sherry Bonelli - MDMC 2021

    Podcast with Sherry Bonelli - MDMC 2021

    Title: Podcast with Sherry Bonelli – MDMC21


    Host: Patrick Waldschmidt


    Produced by: Patrick Waldschmidt and Oscar Gordillo


    About the Speaker: Sherry Bonelli is the Founder and Owner of Early Bird Digital Marketing, holds a Masters of Internet Marketing and has over 22 years of experience as a digital marketing professional.

    Since starting her first ecommerce business selling pregnancy and baby products, she has gone on to be featured as a guest columnist on some of the leading SEO and Digital Marketing websites and is a nationally recognized speaker at industry events, webinars and podcasts.

    Listen as we discuss the ever evolving field of digital marketing, successful campaigns, being a SCORE mentor and advice for future marketers on the UMSL In Your Business Podcast.


    About Sherri’s Session: “Google My Business Power Plays: How To Dominate Local Search Results” will be released on May 6th, 2021

    • 24 min
    Podcast with Christina Costello of Anheuser-Busch - MDMC21

    Podcast with Christina Costello of Anheuser-Busch - MDMC21

    Host: Allie Helfrich


    Produced by: Allie Helfrich and Oscar Gordillo


    About the Speaker: Christina Costello is Chief of Staff and Senior Director of Strategy for Anheuser-Busch. With over 10 years of marketing and sales experience, her resume includes major brands like Michelob ULTRA, Budweiser, Black & Decker, Porter Cable, Women's Tennis Association, and Nestle USA. Christina was raised in St. Louis and currently residing in Texas.


    About Christina’s Session: Along with Jonathan Ogle, Christina will be unpacking how brands like Michelob Ultra are built to appeal to evolving consumers. 


    They will unveil some unique insights that can help your brand create a lens that places the consumer as the hero and creativity at the forefront. 


    This session will be on April 28th at 3:10pm CT.

    • 37 min
    How Local St. Louis Businesses have Adapted During Covid

    How Local St. Louis Businesses have Adapted During Covid

    Host: Aaron Toomey


    Produced by: Aaron Toomey and Oscar Gordillo


    Guests:  Brad Mertin & Brandon Holzhueter (Narwhal’s Crafted), Sebastian Montes (El Burro Loco), Danni Eickenhorst (Steve’s Hot Dogs)


    About the Guests:


    Brad Mertin and Brandon Holzhueter are the co owners of Narwhal’s Crafted, and they also own Pickleman’s on Laclede.


    Sebastian Montes is the co owner of El Burro Loco and is in charge of the downtown location and their other location is in central west end.


    Danni Eickenhorst is the co-owner of Steve’s Hot Dogs located in Tower Grove.


    The UMSL Business Podcast wanted to have an open conversation about what local businesses are going through during the pandemic. Throughout production of the podcast, it was important that we were able to provide from insight to how businesses had to evolve and change because of the pandemic. 


     


    You can find the video of this podcast on our YouTube channel: https://www.youtube.com/user/umslbusiness/featured 

    • 1 hr 27 min
    UMSL Employees Discuss how They Reopened During the Covid Crisis with Jessica Long-Pease, Dorian Hall, Danielle Faucett, Megan Heiser and Justin Roberts.

    UMSL Employees Discuss how They Reopened During the Covid Crisis with Jessica Long-Pease, Dorian Hall, Danielle Faucett, Megan Heiser and Justin Roberts.

    Host: Dylan Wibbenmeyer


    Produced by: Dylan Wibbenmeyer and Oscar Gordillo


    Guests: Jessica Long-Pease, Dorian Hall, Danielle Faucett, Megan Heiser, and Justin Roberts. 


    About the Guests:


    Jessica Long-Pease is the Senior Director for Student Affairs.

    Dorian Hall is the Director of the Millennium Student Center and Event Services. 

    Danielle Faucett is the Assistant Registrar of Curriculum and Scheduling at the Office of the Registrar. 

    Megan Heiser is the Senior Student Support Specialist helping with Curriculum and Scheduling at the Office of the Registrar.  

    Justin Roberts is the Assistant Vice-Chancellor for Marketing and Communications, and also part of the Unified Command team at UMSL. 


    The UMSL Business Podcast recognizes the efforts from all the Faculty & Staff at UMSL during this tough times. This podcast was produced, not only to appreciate them for what they do, but also for our listeners to get a better understanding of what happens behind the scenes. 


    You can find the Video of this Podcast in our YouTube channel: https://www.youtube.com/playlist?list=PLhcyEJ_VmiDNloy8QwSQxvM3hKrjFYdDo 

    • 29 min

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