60 episodes

Growth Marketing for Martians, a weekly podcast all about tomorrow’s business growth tips - today!

This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gorizen.com.
Support this podcast: https://anchor.fm/inbound-academy/support

Inbound Academy is a weekly podcast filled with advice that will help you grow your business. Using Rizen

    • Business
    • 5.0 • 7 Ratings

Growth Marketing for Martians, a weekly podcast all about tomorrow’s business growth tips - today!

This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gorizen.com.
Support this podcast: https://anchor.fm/inbound-academy/support

    How to Design Customer Feedback That Works (w/ Dr. Wendy Guess)

    How to Design Customer Feedback That Works (w/ Dr. Wendy Guess)

    Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results! 

    Read the full show notes

    Episode Markers

    1:06 - Dr. Guess’s Background
    2:39 - How customer behavior COULD change Post-COVID
    5:50 -The Essential Elements of Interaction w/ Customers
    9:48 - Why PLANNING is Crucial When Communicating w/ Customers
    15:38 - How to plan a useful survey
    22:50 - Tools for designing and analyzing surveys
    28:16 - tips for new marketers when starting out
    32:10 - How to connect w/ Dr. Guess



    Connect w/ Dr. Guess


    LinkedIn
    DrWendyGuess.com
    "Indigo Tent" Podcast



    Follow Growth Marketing for Martians on Social Media!

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    Grow Your Brand With Rizen!

    We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today!


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    • 30 min
    Buyer Personas: Yes - They're For Sales Too!

    Buyer Personas: Yes - They're For Sales Too!

    Buyer personas are important for sales pros just as much as marketers. We'll explain why in today's episode!



    Learn More About Buyer Personas:


    What is a Buyer Persona? A Guide for Sales
    How to Build Effective Buyer Personas



    Follow Growth Marketing for Martians on Social Media!

    Follow on Facebook          

    Follow on Instagram          

    Follow on Twitter           

    Follow on LinkedIn 

     

    Grow Your Brand With Rizen!

    We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!


    ---

    Send in a voice message: https://anchor.fm/inbound-academy/message
    Support this podcast: https://anchor.fm/inbound-academy/support

    • 12 min
    We're Changing Our Name!

    We're Changing Our Name!

    A brief announcement about our upcoming name change, why we're taking this step, and what you can expect from us moving forward!






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    • 1 min
    How to Launch a Podcast w/ Sebastian Rusk (pt.2)

    How to Launch a Podcast w/ Sebastian Rusk (pt.2)

    We continue our conversation with Podcast expert Sebastian Rusk about optimizing your podcast for maximum quality and visibility. 



    Follow Sebastian Rusk:

    Podcast Launch Labs website

    Facebook

    Instagram

    LinkedIn

    Twitter

    YouTube



    Follow Inbound Academy on Social Media!

    Follow on Facebook          

    Follow on Instagram          

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    Grow Your Brand With Rizen!

    We're a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Visit us at gorizen.com or contact us today!


    ---

    Send in a voice message: https://anchor.fm/inbound-academy/message
    Support this podcast: https://anchor.fm/inbound-academy/support

    • 27 min
    How to Launch a Podcast w/ Sebastian Rusk (pt.1)

    How to Launch a Podcast w/ Sebastian Rusk (pt.1)

    Get useful tips and tricks for getting that podcast idea off the ground with digital storyteller and podcast veteran Sebastian Rusk!



    Follow Sebastian Rusk:

    Podcast Launch Labs website

    Facebook

    Instagram

    LinkedIn

    Twitter

    YouTube



    Podcast Hosting Platforms to Check Out:

    Anchor

    Acast

    Libsyn



    Follow Inbound Academy on Social Media!

    Follow on Facebook          

    Follow on Instagram          

    Follow on Twitter           

    Follow on LinkedIn 

     

    Grow Your Brand With Rizen!

    We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!


    ---

    Send in a voice message: https://anchor.fm/inbound-academy/message
    Support this podcast: https://anchor.fm/inbound-academy/support

    • 29 min
    How to Actually Attract, Engage, and Delight Customers

    How to Actually Attract, Engage, and Delight Customers

    As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers.

    Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy.



    Learn more about inbound marketing with our free web guide.



    Follow Inbound Academy on Social Media!

    Follow on Facebook          

    Follow on Instagram          

    Follow on Twitter           

    Follow on LinkedIn 

     

    Grow Your Brand With Rizen!

    We're an inbound marketing agency based in Miami, FL. Visit us at gorizen.com or contact us today. We'd love to hear from you!


    ---

    Send in a voice message: https://anchor.fm/inbound-academy/message
    Support this podcast: https://anchor.fm/inbound-academy/support

    • 16 min

Customer Reviews

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7 Ratings

7 Ratings

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