InboundBuzz - Inbound Marketing Podcast InboundBuzz

Join Moby and Semih as they explore LinkedIn's introduction of TikTok-style video feeds and Connected TV (CTV) ads, highlighting LinkedIn’s pivot towards engaging, full-screen content and how it enables brands to launch impactful CTV campaigns across major networks like Paramount and Roku. Discover TikTok's remarkable performance in the APAC region with a 2x Return on Ad Spend and significant consumer engagement during sales seasons.
They also discuss warm outreach strategies with insights from Alex Hormozi. Learn how to leverage existing connections to revitalise your marketing efforts, with a practical role-play demonstration that showcases non-salesy, effective communication techniques.
Tune in to enhance your understanding of digital marketing through innovative platforms and personalised strategies!

In this episode, Moby welcomes Bas Saleem, a renowned leader in Australia's renewable energy sector and a visionary with ties to News Corp, PWC, and VW, to explore the evolving value of university education in today's resource-rich digital landscape. Bas shares personal insights on the power of self-branding on social media for professional success, the importance of adapting to generational shifts in career attitudes, and strategies that led to a significant increase in digital traffic. We delve into the synergy between sales and marketing, and he forecasts key digital marketing trends, offering a comprehensive guide for individuals and businesses aiming to thrive in the digital age through education, personal branding, and innovative digital strategies.

Join Semih and Moby in this episode f InboundBuzz as they discuss the fallout from Google's March 2024 Core Update, which has led to the deindexing of numerous websites due to low-quality content and AI-generated spam. Explore the implications for affected sites, including loss of organic traffic and revenue, alongside insights from Originality.ai's research.   Discover Amazon's latest AI tools for sellers and the US House of Representatives' decision regarding TikTok. The conversation also delves into merging inbound and outbound marketing strategies for enhanced results, showcasing innovative approaches for higher response rates, signups, partnerships, and sales opportunities.   Tune in for actionable insights to navigate the evolving digital landscape effectively. Subscribe now for more episodes of InboundBuzz! 

Email marketing is one of the most underleveraged tools still in 2024 when it comes to revenue generation. The question is, how can you use email marketing to generate revenue? In this episode, we cover exactly how you can do this, including answering the big question: how long should your emails be for the best results? Also, in this episode you’ll hear about some of the newest advancements in AI, including OpenAI’s release of Sora, a groundbreaking AI capable of processing and generating video content similar to how ChatGPT handles text, which promises to revolutionise content creation in filmmaking. Tune in for an epic episode!  

ChatGPT was cool, but now you can build your very own, personalised ChatGPT Bot, specifically for your business and your tasks. It’s like building your very own assistant, and it takes less than 10 minutes. In this episode, Luca, our Content Manager, shares exactly how you can do this. On top of that, you’re going to hear some of the latest tech news involving X, Spotify, Apple, Microsoft, and AI Robocallers in the US. This episode is going to be a blast, check it out! 

What does the perfect Sales Discovery Call involve? Does a "perfect" call even exist? In this episode, you'll learn the exact formula for the perfect sales discovery call, resulting in higher close rates and improved sales engagement. On top of that, this episode covers some of the latest tech and marketing updates, including Microsoft's Co-Pilot Pro, OpenAI's launch of GPT-4 Turbo for peak performance, OpenAI's App Store for specialised AI applications, Meta updates its Marketing API for smarter ad targeting with AI and Google's phasing out of cookies for enhanced privacy. This is an episode you don't want to miss out on.