Inc. Founders Project with Alexa von Tobel Inc. Magazine
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- Business
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The Inc. Founders Project brings you the stories of the entrepreneurs building our future. Hosted by Alexa von Tobel (Founder/CEO of LearnVest and now Founder + Managing Partner of Inspired Capital), listen to the tales of guts, inspiration, and drive behind the people and companies at the forefront of technology. Each weekly conversation digs into each founder's professional playbook — and starts to uncover what makes them tick as people.
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How to Build a Differentiated Product with Shiza Shahid of Our Place
Shiza's career path has been one of pivots: she went from a childhood in Pakistan to college at Stanford. Post-college, she started off at McKinsey, but left for the non-profit world, co-founded the Malala Fund with Nobel Prize winner Malala Yousafzai. And then in 2019, she co-founded Our Place,a mission-driven startup reimagining kitchenware for the modern, multiethnic, global kitchen. Our Place’s designs have resulted in more than 140 patents, waitlists of over 30,000 people and more than 1000 press headlines. The iconic Always Pan has sold out more than 30 times. Shiza shares how learning to cook led her to reimagine the kitchenware industry, how she persevered past 100 investor rejections, and why we often think opportunities are riskier than they are.
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How to Create a Beloved Consumer Brand with Andrew Dudum of Hims and Hers
As the co-founder of Atomic, a venture fund that builds new companies, Andrew was no stranger to being a founder. But starting Hims in 2017 proved to be his biggest swing yet. He launched Hims to tackle the largest industry in the country that had not yet been touched by modern technology: healthcare. Today, Hims and Hers is a leading consumer health platform powering nearly 9 million medical visits and enabling access for millions of people to a broad range of care, including for mental health, sexual health, and dermatology. Just four years after launching, $HIMS debuted on the New York Stock Exchange. Andrew shares how it felt to get 500 sign-ups in the first week, why it's never been harder to build a brand, and how his time as a concert cellist (playing Carnegie Hall) taught him about accountability.
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How to Be Forward-Thinking with Greg Williams of Acrisure
What does it take to build the fastest-growing insurance brokerage in industry history? According to Greg Williams, it’s all about thinking three to four years ahead. When he cofounded Acrisure in 2005, he initially questioned the need for another insurance broker. Yet, by bringing his vision of the future into the day-to-day, Acrisure is now the sixth-largest insurance broker globally and the largest independent real estate services company in America. By providing customers with intelligence-driven financial services solutions, Acrisure combines the best of human capabilities with the best of technological capabilities, and is valued at more than $20B. Greg shares why highly successful people think differently, why he’s bullish on proprietary chatbots, and why he focuses heavily on vision and culture.
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How to Adapt Beyond Your Vision with Grant LaFontaine of Whatnot
What does it take to start one of the fastest-growing consumer marketplaces? According to repeat founder Grant LaFontaine, it starts with an open mind. When he and his co-founder Logan Head launched Whatnot in 2019, they went into it know that their starting place and ending place would be completely different. The team opted to be customer-centric instead of vision-driven. Today, Whatnot is a live shopping marketplace that enables anyone to turn their passion into a business. Whatnot is like Twitch-meets-eBay and was most recently valued at $3.7B. Grant shares why they started building with a niche community (Funko Pop collectors), why creativity is vital for consumer startups, and why this generation of shoppers cares about authenticity.
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How to Keep Moving Forward with Jim McCann of 1-800-Flowers.com
In 1976, Jim McCann had spent a decade working in a group home for boys and was bartending on the side. A customer at the bar gave him a tip that there was an opportunity to buy a flower shop for $10,000. Jim took the leap and turned that single flower shop on Manhattan's East Side into a billion-dollar omni-channel retailer. He grew store by store, turning on a franchise model, expanding into new gifting categories (from The Popcorn Factory to Harry & David). Through it all, Jim had a knack for adopting new technologies ahead of other retailers. Jim shares where the company's iconic name comes from, how he positioned the company to become the first merchant of any kind on AOL, and why the best way to solve a problem is with a pen and a pad of paper.
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How to Follow Your Insatiable Curiosity with Nigel Morris of QED and Capital One
Capital One is such an iconic brand that it is hard to imagine a time before it. But when Nigel Morris co-founded the business in 1994, it was wildly innovative—from the products it introduced to the market (like secured credit cards) to a data-driven approach to customer segmentation to an emphasis on team culture. Today, Capital One is one of the largest retail banks in the United States, serving more than 100 million customers across a diverse set of businesses. Nigel's career didn't stop there: he went on to start QED Investors, a fintech venture capital platform that has invested in companies like Credit Karma, Nubank, and Klarna. Nigel shares why Capital One's early success came down to rapid execution, why restlessness is a positive trait for founders, and how one interesting use case of AI is powering one-to-one marketing.
Customer Reviews
Alexa listens
Alexa is very well spoken and, most importantly, she listens to her guests. I find that many other podcasters ask a question and then interrupt. Alexa is concise and then listens to learn from her guests. Very refreshing!
Such great insights
As an aspiring founder, I am so inspired by the great guests in thoughtful conversations. 10/10.
A Must-Listen Podcast
Alexa von Tobel does a great job of casually interviewing founders of highly relevant companies. Her own entrepreneurial experience allows her to gain great practical takeaways from these founders that can be applied to our daily lives. I would highly recommend this podcast to anyone interested in the entrepreneurship world or anyone who wants to be more informed!