55 min

Including partners in GTM campaigns w/ Justin Graci from HubSpot "Make Them Famous!" - For better partnerships.

    • Technology

Today I’m joined by Justin Graci, whose title is: Principal Marketing Manager - Product GTM & Enablement at HubSpot.

His job at HubSpot is building the strategies on how they go to market with, and through partners on new and existing products. This includes everything from launch plans, to activation, enablement, development of our partners across sales enablement, service enablement and marketing.


How a platform with multiple products, with partners underneath each, avoid over-complicating their program
What is the GTM strategy for big product releases like Operations Hub
How to determine what partners to include in GTM campaigns
How did they incentivize partners to get behind this campaign
What types of products are partners-first products
The impact of the partner network
Bringing in current partners in net-new partner acquisition / enablement campaigns
Further, how HubSpot instituted Partner-to-Partner learning
The a strategy similar to Multi-level-marketing (pyramid schemes) and how that can be beneficial to increasing activity in your program.
Then we end on what’s coming around how Justin / HubSpot want to add incentives for partners to learn / add new services (going horizontally across the product line).

Hang on to this one until the very last minute - you’ll thank me.

Resources:

https://www.partnerhub.app/

https://www.hubspotmatch.com/

https://ecosystem.hubspot.com/marketplace/

Sponsors:

Sendoso - The leading sending platform.

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

Today I’m joined by Justin Graci, whose title is: Principal Marketing Manager - Product GTM & Enablement at HubSpot.

His job at HubSpot is building the strategies on how they go to market with, and through partners on new and existing products. This includes everything from launch plans, to activation, enablement, development of our partners across sales enablement, service enablement and marketing.


How a platform with multiple products, with partners underneath each, avoid over-complicating their program
What is the GTM strategy for big product releases like Operations Hub
How to determine what partners to include in GTM campaigns
How did they incentivize partners to get behind this campaign
What types of products are partners-first products
The impact of the partner network
Bringing in current partners in net-new partner acquisition / enablement campaigns
Further, how HubSpot instituted Partner-to-Partner learning
The a strategy similar to Multi-level-marketing (pyramid schemes) and how that can be beneficial to increasing activity in your program.
Then we end on what’s coming around how Justin / HubSpot want to add incentives for partners to learn / add new services (going horizontally across the product line).

Hang on to this one until the very last minute - you’ll thank me.

Resources:

https://www.partnerhub.app/

https://www.hubspotmatch.com/

https://ecosystem.hubspot.com/marketplace/

Sponsors:

Sendoso - The leading sending platform.

Partnerstack - Partner tracking and payouts.

Reveal - A free account mapping solution.

55 min

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